BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings

Most school owners want organic growth... but few actually understand the rules behind it. In this episode, I break down the 7 Golden Rules for Organic Growth... the same principles that help schools grow without relying on massive ad budgets. You’ll learn how to: ✅ Build trust and authority that converts ✅ Turn your members into your best marketers ✅ Create content that compounds over time ✅ And why organic growth is a multiplier, not a replacement for ads Whether you’re running ads or not, these 7 rules will make every marketing effort you do hit harder and last longer. 💬 Are you part of my FREE private group for martial arts school owners? If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now. 👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets [https://www.facebook.com/groups/MMAStudioSecrets] 📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits? Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a 🔥 If this episode helped you, don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss the next training session.

The Tree Line: Why Your Martial Arts School Is Stuck Description: Every business has a Tree Line — the invisible point where growth stops, not because you’re lazy or unmotivated, but because the conditions no longer support growth. In this episode, Lance breaks down the Tree Line Framework — a powerful analogy that explains why so many martial arts schools stall out even when the owners are working harder than ever. You’ll discover: 🌲 The exact formula to find your Tree Line 💨 Why losing as many members as you’re gaining kills momentum 🔥 How to create new “oxygen” in your business with better systems, retention, and lead flow Plus, Lance shares the story of living in Aspen at 19 and the mountain lesson that inspired this entire framework — a mindset shift every school owner needs to hear. If your school feels stuck no matter how hard you push, this episode is your map to breaking through. 💬 Join the FREE private group for martial arts school owners: 👉 https://www.facebook.com/groups/MMAStudioSecrets [https://www.facebook.com/groups/MMAStudioSecrets] 📈 Book a free Pathfinder Discovery Call: 👉 https://academykings.com/book-a-call-1a [https://academykings.com/book-a-call-1a] 🔥 Like, follow, and subscribe for more real conversations that help school owners grow, scale, and evolve.

In this episode, Lance Trippett breaks down two costly marketing mistakes he spotted during a simple trip to a barbershop — mistakes that happen in almost every small business. From missed cross-promotions to poorly timed automation, Lance unpacks how good businesses lose repeat customers without realizing it... and how a few small tweaks in your customer journey can dramatically increase retention and referrals. You’ll learn: ✅ Why timing and messaging matter more than automation itself ✅ How to spot blind spots by auditing your own client experience ✅ A simple system for turning one sale into multiple touchpoints If you run a martial arts academy, gym, or any service-based business, this one will open your eyes to the hidden leaks in your marketing funnel. 🎧 Tune in, take notes, and start looking at your customer journey through fresh eyes. 👉 Subscribe for weekly marketing, sales, and business growth insights.

In this episode, Lance Trippett breaks down the hard truth behind why so many martial arts school owners feel stuck — even when they’re “doing all the right things.” You’re posting. You’re running ads. You’re grinding every day. But the results still don’t match the effort. The problem isn’t your work ethic — it’s your focus. You’ve been chasing the outcome instead of mastering the process. Lance shares what he learned after going back into the lab to rebuild the systems and mindset behind the Academy Kings Pathfinder Program, revealing the key shift that separates owners stuck in the Cage from those building their Kingdom. You’ll learn: 🔥 Why chasing results leads to burnout and frustration 🔥 How to fall in love with the process again — and find fulfillment in the work 🔥 The mindset, habits, and structure that create consistent business growth 🔥 How to move from chaos to clarity by focusing on identity, not outcome If you’ve ever felt like you’re doing everything but still not moving forward, this episode will hit hard — and help you rebuild your foundation for lasting success. 🎧 Tune in now and remember: 👉 You’re closer than you think to the academy of your dreams!

You say you’re trying to be the best in everything you do — so why settle for losing in business? If you can win on the mat, you already have what it takes to win in your academy. So here’s your challenge: 💥 Ask yourself tonight — Am I really ok getting my ass kicked in business? If you are, that’s fine. If not, ask yourself — am I training my business like I train my body? Learning, studying, training, doing the reps. If not… it’s time to start. And if you’re ready to find the shortest route to success — the Kings Pathfinder Program was built for you. It’s the step-by-step path designed to help school owners fix the whole chain: offer → leads → show-ups → closes → retention → ascension. 📍 Learn more and get started: https://academykings.com/book-a-call-1a bjj business, martial arts business, martial arts marketing, martial arts school owners, academy kings, kings pathfinder, lance trippett, bjj business coach, bjj marketing, mma business growth, how to grow a martial arts school, martial arts lead generation, martial arts ads, martial arts business coaching, martial arts systems, bjj gym marketing, bjj school success, bjj business tips, martial arts sales training, how to get more students martial arts, grow your bjj academy, martial arts business mindset, bjj entrepreneurship, build your martial arts brand, pathfinder program, bjj coach business tips, bjj business & martial arts marketing,