Branding Your Business

72. You Don't Need a Rebrand: 4 Things To Do Instead

You Don't Need a Rebrand: 4 Things To Do Instead In this episode, Praise Santos McKenna from ComePlum [www.comeplum.com]challenges the common perception of rebranding, emphasizing that many businesses may just need to revisit their core brand elements instead of starting from scratch. Whether you're contemplating a full rebrand or just looking to refresh, this discussion offers practical insights to align your branding efforts with your evolving business. Key topics: * Why a rebrand isn’t always the answer and what to consider first * The importance of revisiting your brand foundations: mission, vision, values, and why they matter * How clarifying your brand positioning can differentiate you in your market * Recognizing when a brand refresh or sub-brand is appropriate instead of a complete rebrand * How to create sub-brands to manage new offers while maintaining coherence Mentions: * Brand Foundations Episode [https://open.spotify.com/episode/1jY5pmKiJSQVViXfKHWScU?si=e12e66036b334db7] Links: * Instagram [https://www.instagram.com/comeplum] * Website [https://comeplum.com/] Discounts: * 25% off of Flodesk [https://comeplum.com/flodesk] * First month Free of Collective [https://comeplum.com/collective] - A Finance Platform for Solopreneurs

71. Building A Community With Your Brand: A Case study with LaShonda Brown

In this episode of the Branding Your Business podcast, host Praise speaks with Lashonda Brown, a Canva verified expert and tech educator behind the Bootstrap Biz. They discuss Lashonda's journey towards a balanced work-life through her 20-hour work week, the importance of mindful routines, and how faith influences her business practices. Lashonda shares insights on recognizing burnout, prioritizing self-care, and the case study of building a loyal online community. Connect with LaShonda: https://www.lashondabrown.com/ [https://www.lashondabrown.com/] 25% off of Flodesk: http://comeplum.com/flodesk [ http://comeplum.com/flodesk] First month free of my favorite business finance platform, Collective: https://comeplum.com/collective [https://comeplum.com/collective] Get our⁠⁠⁠⁠⁠⁠ ⁠⁠Brand Guide⁠⁠⁠⁠⁠⁠⁠⁠ [https://comeplum.myflodesk.com/brand-guide?utm_medium=&utm_source=podcast&utm_campaign=brandguide] Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠Brand Coaching⁠⁠ [https://comeplum.com/coaching]⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!) Connect with Praise: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠]

70. Become An Educator to Elevate Your Brand

In this episode of the Branding Your Business podcast, Praise Santos McKenna discusses how becoming an educator can significantly elevate your brand. By positioning yourself as a thought leader, you can build trust with your audience and create marketing momentum. The conversation explores various ways to educate your audience, both for free and through paid channels, and emphasizes the importance of identifying key skills that potential clients need to learn before hiring you. Practical steps are provided to help listeners develop their educational content and engage their audience effectively. Takeaways * Education positions you as a thought leader. * Building trust with your audience is crucial. * Free educational content can lead to paid opportunities. * Identify key skills your audience needs to learn. * Education can create marketing momentum. * Long-term educational content can reap benefits over time. * Consider both free and paid teaching methods. * Use metaphors to simplify complex topics. * Engage your audience with practical teaching points. * Observe successful educators to improve your style. Get our⁠⁠⁠⁠⁠⁠ ⁠Brand Guide⁠⁠⁠⁠⁠⁠⁠ [https://comeplum.myflodesk.com/brand-guide?utm_medium=&utm_source=podcast&utm_campaign=brandguide] Learn more about ⁠⁠⁠⁠⁠⁠⁠Brand Coaching⁠ [https://comeplum.com/coaching]⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!) Connect with Praise: ⁠⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠]

69. Burnout to Brilliance with Christi Johnson

In this episode of the Branding Your Business podcast, host Praise Santos McKenna speaks with Christi Johnson, a compassionate business strategist and founder of the Dream Biz Lab. Christi shares her journey from a passionate young photographer to experiencing burnout while running a successful business. She discusses the importance of recognizing burnout, the support she received during her recovery, and how she learned to embrace playfulness in her work. Christi emphasizes the need for a supportive community and the significance of self-care, especially for creative entrepreneurs. The conversation highlights the importance of following one's passions and nurturing creativity while maintaining a healthy work-life balance. Connect with Christi: https://christijohnsoncreative.com [https://christijohnsoncreative.com] https://christijohnsoncreative.com/lab [https://christijohnsoncreative.com/lab] Burnout Proof Business Planner & Boundaries Toolkit: https://christijohnsoncreative.com/boundaries [https://christijohnsoncreative.com/boundaries] View the transcript of the episode ⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠ [https://www.dropbox.com/scl/fi/3zqbdn2hbcqb61nmfb1d8/ep69_full.txt?rlkey=mmsnp93deupiuzm5b8sdqgrlx&dl=0]! Join the ⁠⁠⁠⁠⁠⁠Building & Becoming Community Waitlist⁠⁠⁠⁠⁠⁠ [https://comeplum.myflodesk.com/buildingandbecomingwaitlist?utm_medium=&utm_source=podcast&utm_campaign=buildingbecoming] Get our⁠⁠⁠⁠⁠⁠ Brand Guide⁠⁠⁠⁠⁠⁠ [https://comeplum.myflodesk.com/brand-guide?utm_medium=&utm_source=podcast&utm_campaign=brandguide] Learn more about ⁠⁠⁠⁠⁠⁠Brand Coaching [https://comeplum.com/coaching]⁠⁠⁠⁠⁠⁠ (pro tip: mention this podcast and get some cool perks!) Connect with Praise: ⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠https://instagram.com/comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠] ⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠ [⁠⁠⁠⁠⁠https://instagram.com/brandingyourbusinesspodcas⁠⁠⁠⁠t⁠⁠⁠⁠⁠⁠]

68. Turning Data Into Connection: The Secret Sauce to Email Marketing with Flodesk

In this final episode of our 8-part email marketing series spotlighting Flodesk, Praise Santos McKenna dives into how to measure, evaluate, and actually use your email analytics to improve your performance and deepen relationships with your audience. From open rates and CTRs to your unsubscribers (yes, we’re even talking about them), Praise breaks down what to look for and what to do with the data. Bonus tip? Use analytics to find your most loyal readers—and send them a little love note. You’ll walk away with practical steps to turn your email list into a powerful relationship-building tool that actually works for your brand. Listen to past Email Series episodes: Episode 1: Why Every Brand Needs An Email List [https://open.spotify.com/episode/1rYARsQwGBz4q76pt2nrm3?si=PZo_saT8RQWScaKkBQrF5w] Episode 2: How To Get Your First 100 Subscribers [https://open.spotify.com/episode/3uHzzvdfOEEfcznfe0UMHN?si=YuHatwQESl-tuRLv6a5w8w] Episode 3: Build Your Email Sequence [https://open.spotify.com/episode/0EQycGisUh1XZcOpzqRe3t?si=giTbh04GQviGsyyaZs_AlQ] Episode 4: Design On Brand Emails People Want To Open [https://open.spotify.com/episode/44NGCAMgQM2nspX44N8DTl?si=sAGMWB0DTtW1RPdvY43pAg] Episode 5: Keeping Your Email List [https://open.spotify.com/episode/3jTGkGwRVzejm2fEHkp3vR?si=PlwuqbIcTb2dkUrBcWFmaw] Engaged [https://open.spotify.com/episode/3jTGkGwRVzejm2fEHkp3vR?si=PlwuqbIcTb2dkUrBcWFmaw] Episode 6: Emails That Sell [https://open.spotify.com/episode/4PFAVns64X20dptjuYMzPh?si=SnNgWo4xRrqZRk9fT7w0PA] Episode 7: Why Flodesk Automations Are Your Secret Weapon For Email Success [https://open.spotify.com/episode/1s6qNzRZSCFfljcjdHHWZq?si=8lk01sv7TR2F77csZLceTg] View the transcript from this episode ⁠⁠⁠⁠here [https://www.dropbox.com/scl/fi/zvysffhtt8is2b0522tid/69-praise-santos-mckennas-studio_praise-aug-18-2025-001.txt?rlkey=ulrrc3utkt1hjnr8fhmowi29o&st=iqvcnut4&dl=0]. Check out comeplum.com/flodesk [comeplum.com/flodesk] to receive 50% off your Flodesk subscription + more resources! Connect with Praise: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@comeplum⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://instagram.com/comeplum] @brandingyourbusinesspodcast [http://instagram.com/brandingyourbusinesspodcast]