Billede af showet Brandstanding

Brandstanding

Podcast af Brian Halley

engelsk

Business

Begrænset tilbud

2 måneder kun 19 kr.

Derefter 99 kr. / månedOpsig når som helst.

  • 20 lydbogstimer pr. måned
  • Podcasts kun på Podimo
  • Gratis podcasts
Kom i gang

Læs mere Brandstanding

The Brandstanding Podcast is your go-to guide for building a powerful, standout brand. Hosted by branding expert Brian Halley, each episode offers practical tips, inspiring stories, and strategic advice to help you create a thriving business. Whether you’re a startup founder or an established entrepreneur, tune in to learn how brand strategy can elevate your business, connect with your audience, and leave a lasting impact.

Alle episoder

16 episoder

episode Episode 15 - The Power of Color in Branding cover

Episode 15 - The Power of Color in Branding

Color is more than just decoration—it’s a brand’s silent ambassador. In this episode of The Brandstanding Podcast, Brian and Emily Halley dive deep into the psychology of color and how it shapes brand perception. You'll learn: • The emotional impact of different colors and what they communicate. • How to choose the right colors for your brand based on the 12 brand archetypes. • Why color consistency is crucial for brand recognition (plus the difference between RGB, CMYK, and Pantone). Is your brand sending the right message through its colors? Tune in to find out! And don’t forget to subscribe for next week’s episode on fonts and typography. DOWNLOAD "COLOR MEANINGS" GUIDE HERE [https://drive.google.com/file/d/1knCp3tJdYPci2mmKFFblVPSzi6s9v4QY/view?usp=drive_link]

6. mar. 2025 - 36 min
episode Episode 14 - Moving Into The Brand Identity cover

Episode 14 - Moving Into The Brand Identity

In this episode of The Brandstanding Podcast, Brian and Emily Halley transition from the Message Phase to the Identity Phase of branding. They recap the four pillars—Purpose, Position, Promise, and Personality—and explain how the Brand Brief serves as a foundation for visual identity. Discover how your brand’s messaging directly influences the choice of colors, fonts, and logos, shaping a strong and memorable brand image. Brian and Emily also preview upcoming deep dives into color psychology, typography, and logo design, equipping business owners with the knowledge to make intentional branding decisions. Tune in to learn how to align your visual identity with your brand’s message for a cohesive and impactful presence!

26. feb. 2025 - 16 min
episode Episode 13 - Naming Your Brand cover

Episode 13 - Naming Your Brand

Episode 13 – What’s in a Name? How to Choose the Perfect Brand Name Your brand name is the first impression your business makes—so how do you choose the right one? In this special bonus episode of The Brandstanding Podcast, Brian and Emily Halley dive deep into the art and science of brand naming. From iconic names like Apple, Nike, and Tesla to common pitfalls and practical brainstorming techniques, this episode will guide you through the key factors that make a name memorable, impactful, and future-proof. Whether you're launching a new brand or considering a rebrand, tune in for expert insights, real-life examples, and actionable strategies to craft a name that sets you apart. Plus, don’t miss our "Bar Test"—a simple way to ensure your brand name is clear, catchy, and easy to remember! Subscribe, leave a review, and join us next week as we explore the next phase of branding: Brand Identity—bringing your name to life through fonts, visuals, and colors.

19. feb. 2025 - 27 min
episode Episode 12 - Bringing It All Together cover

Episode 12 - Bringing It All Together

Episode 12 – Pulling Your Messaging Together In this episode ofThe Brandstanding Podcast, hosts Brian and Emily Halley tie together all the key branding concepts covered so far—Purpose, Positioning, Promise, and Personality. They’ll guide you through how to evaluate if your brand’s messaging is truly aligned, especially when it comes to choosing the right archetype. Can you mix archetypes? How do you know if you’ve picked the right one? They’ll answer these common questions and walk you through a practical checklist to ensure your brand story resonates with your audience. Plus, Brian and Emily introduce theBrand Brief—a powerful tool that brings clarity, direction, and consistency to your brand strategy. Whether you're a business owner, marketer, or designer, you’ll learn how to use a brand brief to guide everything from sales and marketing to design decisions. If you’re ready to move from scattered ideas to a cohesive brand message, this episode is for you. Subscribe, leave a review, and join us next week for a bonus episode on naming your brand!

12. feb. 2025 - 26 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

Vælg dit abonnement

Mest populære

Begrænset tilbud

Premium

20 timers lydbøger

  • Podcasts kun på Podimo

  • Ingen reklamer i podcasts fra Podimo

  • Opsig når som helst

2 måneder kun 19 kr.
Derefter 99 kr. / måned

Kom i gang

Premium Plus

100 timers lydbøger

  • Podcasts kun på Podimo

  • Ingen reklamer i podcasts fra Podimo

  • Opsig når som helst

Prøv gratis i 7 dage
Derefter 129 kr. / måned

Prøv gratis

Kun på Podimo

Populære lydbøger

Kom i gang

2 måneder kun 19 kr. Derefter 99 kr. / måned. Opsig når som helst.