Brave New Digital World

The Art of Finding What Everyone Else Is Overlooking: Stas Rozenbaum on AI, Attribution, and Mobile Growth

What if the biggest growth opportunities are the ones everyone else is ignoring? In this episode, Andy meets Stas Rozenbaum, a growth leader with a career spanning Ada Health, Zalando, Mika Health, and Ovum Care, currently working as a Country Marketing Lead at Amazon, to talk about how to find the gaps others miss, why marketing attribution was always a bit of an illusion, and what AI is really changing for growth teams today. The episode will walk you through the complexity of incrementality testing and why it's still out of reach for most smaller companies, the slow erosion of trust in influencer marketing, bold branding as a competitive edge, and the uncomfortable reality that management just wants deterministic answers in a world that isn't deterministic at all. Find Stas on LinkedIn:linkedin.com/in/stas-rosenbaum [http://linkedin.com/in/stas-rosenbaum] Resources mentioned in this episode: Growth Levers and How to Find Them — Matt Lerner

AI, Brand Building, and the Future of Modern Marketing: Luke Costley-White, Founding Growth Sensei at DOJO AI

What happens when the old growth playbook stops working? In this episode, Andy and Luke Costley-White, Founding Growth Sensei at DOJO AI, talk about the shifts redefining modern marketing, like rising ad costs, the return of brand, the limits of performance marketing, and why AI is already changing how teams operate. This episode is about expert-led influence, full-funnel thinking, outdated channels that need to go, and what marketers should be doing differently if they want to grow in a more complex landscape. It’s sharp, practical, and full of opinions that might make a few people in marketing slightly uncomfortable in the best way. Find Luke on LinkedIn: https://www.linkedin.com/in/lukecostleywhite/ Resources mentioned in this episode:"Acquired" podcast

Rethinking Product, AI & Human Connection: Noam Auerbach, Associate Director at Leadtech Group

In this episode, we're joined by Noam Auerbach, a product leader with a background in neuroscience and experience across SoundCloud, Yay, Tourlane, Enhanced CV, and Spark Networks, where he was VP of Product Management. Noam has spent his career at the intersection of human behavior, technology, and growth. His take is that product, growth, and marketing aren't separate disciplines; they're different angles on the same problem. Andy and Noam cover a lot of ground: why B2B SaaS is consolidating toward super-app territory, how AI is set to flip the foundational assumptions of product development on their head, and why the next generation of social platforms will be built around proving that engagement is genuinely human. They also get into the uncomfortable question of how you develop junior talent when companies increasingly only need seniors, and what it means for the industry long-term. Find Noam on LinkedIn: https://www.linkedin.com/in/noam-auerbach/ Resources mentioned in this episode: * The General Theory of Employment, Interest and Money — John Maynard Keynes * Discipline and Punish — Michel Foucault * Neuromancer — William Gibson

Influencer Marketing, Measurement, and Modern Growth Complexity: Ekaterina Petrakova, Director of Market Expansion at YesStyle

In this episode, our guest is Ekaterina Petrakova, Director of Market Expansion at YesStyle, to discuss what growth really looks like when the rules keep changing. From Rocket Internet’s high-speed startup machine to brand-led retail at Ace & Tate and Mr. Spex, Ekaterina has seen both sides of the equation: performance obsession and long-term brand building. Now leading expansion across EMEA at YesStyle, she’s navigating a world where platforms are black boxes, attribution is messy, and “data-driven” doesn’t always mean future-ready. Andy and Ekaterina talk about the tension between dashboards and gut instinct, why over-structuring marketing can backfire, and what happens when influencer marketing shifts from authenticity to fully commercialized ecosystems. There’s also a sharp take on ad fatigue, stakeholder conversations about measurement (without pretending you have perfect answers), and why cohesion across teams might be the most underrated growth lever. Find Ekaterina on LinkedIn: https://www.linkedin.com/in/ekaterina-petrakova/ [https://www.linkedin.com/in/ekaterina-petrakova/] Resources mentioned in this episode: * Your colleagues and their work - talk to the people around you

AI, Agents, and the Return of Marketing Fundamentals: Alex Beresford, Chief Growth Officer at TaxFix

In this episode of Brave New Digital World, Andy Carvell sits down with Alexander Beresford, Chief Growth Officer at Taxfix, to talk about what happens when traditional marketing fundamentals collide with generative AI. Alex shares lessons learned moving from PayPal to early-stage startups, focusing on brand momentum, building infrastructure, and the shift from scale to zero-to-one. The discussion highlights the growing gap between teams using contextual bandits and generative AI and those still relying on legacy systems. They explore what growth teams might be overlooking today. Positioning and messaging remain crucial, even as performance metrics take center stage. Marketing will soon need to influence not just people, but also software agents making decisions for them. It’s important to move quickly with AI experimentation, but not to treat AI as a cure-all. The discussion covers curiosity, speed of experimentation, machine-readable data, and why core marketing principles still matter in an AI-driven world. Find Alex on LinkedIn: https://www.linkedin.com/in/alexanderberesford/ Resources mentioned in this episode: * Poor Charlie’s Almanack by Charlie Munger