Build and Scale Your Online Fitness Business

Why Most Trainers Are Using AI Wrong (And What to Do Instead)

Most fitness coaches and trainers using AI right now are making the same mistake: they're putting it where it hurts most and ignoring where it helps most. In this episode, Jon breaks down the front end vs. back end framework for AI in your coaching business, why AI-generated content is quietly killing trust with your audience, and the three-step approach to using AI as a tool without losing your voice in the process. What you'll hear in this episode: * Why posting more AI-generated content is producing fewer conversations and fewer clients * The front end vs. back end framework: where AI genuinely helps and where it actively works against you * Why your audience can feel when your voice is gone, even if they can't name it * The one question to ask before you post anything * Three practical ways to use AI as a research and outlining tool without outsourcing your voice * Why your voice is your biggest competitive advantage right now, and why that's more true in an AI world than before it Timestamps: 00:02 - Why almost every coach is thinking about AI wrong01:15 - The trap: posting more but connecting less02:35 - Front end vs. back end: the framework04:45 - Where AI hurts06:20 - Three practical steps for using AI the right way09:30 - The bigger picture: trust is down, your voice is the opportunity11:30 - Why your voice has always been the asset and what that means now Ready to figure out what's actually holding your online business back? Book a free strategy call [https://theptdc.typeform.com/to/RJpsBUdt#source=June10Pod] with the OTM team. Whether you're 5 months in or 15 years in, we'll look at exactly what's going on in your business and what needs to move first.

5 Reasons Trainers Haven't Gone Online Yet (And What's Really Going On)

You've been telling yourself you don't have time, you're not ready, or you don't want to be salesy. This episode breaks down the five real reasons in-person trainers haven't gone online yet, why those reasons almost never match what's actually going on, and what it actually takes to get moving. Jon pulls no punches, draws direct parallels between the excuses coaches make and the ones their own clients use, and gives a clear picture of what the path forward actually looks like. Takeaways * "I don't have time" is almost always a priority problem, not a time problem * Readiness is a feeling, not a status, and it comes after you start, not before * Confusion and overwhelm are not the same thing, and the answer to overwhelm is never inaction * Failed attempts usually trace back to a vague offer and skipped follow-up, not the trainer's ability * Selling is not manipulation, it is offering to solve a problem for someone who already has it Timestamps 00:01 -- Welcome and episode framing00:45 -- The "I don't have time" objection and why it's a priority problem02:23 -- What it actually means when coaches say they don't have time02:58 -- The "I'm not ready" belief and why it's the most expensive one in the industry04:00 -- Jon's own story: first three clients, no website, March 202005:00 -- The mirror moment: you tell your clients the same thing06:07 -- "I don't know where to start" and why there's too much information, not too little08:00 -- The content mistake: training clips vs. solving the right problems09:16 -- "I tried and it didn't work" and what actually went wrong11:24 -- Why posting and waiting doesn't sign clients11:59 -- The DM follow-up and the green light system13:33 -- Parallels between building online coaching and coaching fitness clients14:02 -- "I don't want to be salesy" and where that fear actually comes from16:03 -- What the conversation actually looks like when it's done right18:18 -- Gym floor conversations vs. DM conversations: same thing CTA Ready to stop sitting on it? Register for the free live workshop, [https://online-trainer-mentorship.kit.com/get-online-fitness-clients-workshop] How to Sign Your First 3 to 5 Online Clients in 7 Days, on June 2nd. Spots are limited and registration closes May 31st. Book a strategy call with our team [https://theptdc.typeform.com/to/RJpsBUdt#source=May27Pod]Follow us on Instagram: @onlinetrainermentorship [https://www.instagram.com/onlinetrainermentorship/] ----- online fitness coaching, in-person trainer going online, how to get online coaching clients, fitness coach excuses, online trainer mindset, fitness business growth, online coaching offer, DM strategy for coaches, fitness coach sales, how to start online coaching

How Trainers Can Sign Their First Online Clients

Most trainers who try to go online are not missing skills, certifications, or experience. They're missing a specific offer someone can actually say yes to. In this episode, Jon shares the exact seven-day challenge he ran in March 2020 that signed his first three online clients, kickstarted his mentorship, and took his business from $60K in-person to $60K, $104K, and $120K online in back-to-back years. Takeaways -- Building a website, growing a following, and redesigning your brand are not the path to your first online client. A specific offer is. -- Waiting until you feel ready is what keeps most trainers stuck. Readiness comes after the action, not before it. -- The post opens the door. 90% of enrollments happen in the follow-up, not from people DMing you first. -- The founding client model is not about discounting your value. It is about buying data and momentum with a low barrier offer. -- One client is still with Jon six years later. It started with a $197, 60-day offer. Timestamps -- 00:02 -- Why trainers who go online struggle to sign their first client-- 01:29 -- The real problem: a missing offer, not missing skills-- 02:48 -- Jon's story: in-person comfort, pandemic shutdown, and no choice-- 05:09 -- From $60K in-person to $60K, $104K, and $120K all online-- 06:18 -- What trainers do instead of fixing their offer-- 08:02 -- What the actual business looked like in March 2020-- 15:13 -- What happened day by day in the seven-day challenge-- 17:12 -- Why $197 was the right price and what it led to-- 19:36 -- The gap: specificity of offer and willingness to follow up-- 20:31 -- The pressure that forced the action-- 21:23 -- The free workshop on June 2nd and what you will walk away with We are running a free live workshop on June 2nd at 1pm EST -- How to Sign 3-5 Online Fitness Coaching Clients in the Next 7 Days. One hour on Zoom. You will leave with a specific offer drafted, a DM closing framework, and a 7-day action plan. Registration link below. [WORKSHOP REGISTRATION LINK] [https://online-trainer-mentorship.kit.com/get-online-fitness-clients-workshop] Follow us on Instagram: @onlinetrainermentorship [https://www.instagram.com/onlinetrainermentorship/] ----- online fitness coaching, online personal trainer, how to get online coaching clients, personal trainer business, fitness business growth, online trainer, fitness coach, founding client model, how to go online as a trainer, personal training business

Why Experienced Trainers Stay Stuck (And What It's Costing Them)

The most experienced coaches in the fitness industry are often earning the least online. Not because they lack skill or knowledge -- because they've been avoiding three specific decisions that are quietly costing them tens of thousands of dollars a year. This episode breaks down exactly what those decisions are, what it costs to keep avoiding them, and three questions designed to force the conversation you've been postponing. Timestamps -- 00:08 The uncomfortable truth about experienced coaches who are stuck  -- 01:48 The pattern: 10 to 15 years in, a few clients, $150 to $250 a month, content that isn't working  -- 02:40 Why buying a new program feels like action but isn't  -- 03:30 What coaches who are actually scaling do differently  -- 04:12 How experience works against you: the mental filing cabinet  -- 05:12 What separates you from coaches earning more isn't knowledge  -- 05:33 Decision one: who are you for (the niche conversation you're tired of having)  -- 07:16 Why "motivated people who want to get fit" is not a niche  -- 08:11 The one honest question that gives you your starting point  -- 09:04 Decision two: what you charge, and the real reason the number hasn't changed  -- 09:51 The rejection math: what a price objection is actually telling you  -- 11:00 The $12,000 a year gap hiding in one number  -- 12:08 The line that tells you whether the decision has actually been made  -- 12:36 Decision three: whether to ask for help  -- 13:41 Why experienced coaches keep getting burned and what to do about it  -- 14:38 How to tell whether you have a knowledge gap or an execution gap  -- 15:14 Three questions designed to surface the decision you've been avoiding  -- 17:36 What it means if the answer to the accountability question is "a lot would change"  -- 18:08 The pattern this episode is about, and what it costs to repeat it  -- 19:27 Sustainable growth doesn't come from finding better information Ready to stop preparing and start building? Book a free strategy call [https://theptdc.typeform.com/to/RJpsBUdt#source=may13Pod] Follow OTM on Instagram: @onlinetrainermentorship [https://www.instagram.com/onlinetrainermentorship/] ---- experienced fitness coaches stuck online, online trainer business growth, niche selection fitness coach, pricing online coaching, fitness coach decision making, accountability in coaching business, online trainer mentorship, build and scale online fitness business

The Real Reason Your Coaching Business Isn't Growing

Most fitness coaches and trainers are stuck because they're not acting on what they already know. In this episode, Jon Vlahogiannakos breaks down the implementation gap -- the widening distance between knowing what to do and actually doing it -- and why experienced coaches and trainers are the ones most likely to fall into this trap. He walks through the three specific forms of execution resistance that keep coaches from moving forward, and gives you three questions you can answer right now to identify exactly what's in your way. Timestamps * 00:00 -- Introduction: the implementation gap nobody is talking about * 01:20 -- Why the fitness industry keeps building frameworks for coaches who were never stuck on the framework * 02:00 -- The three forms execution resistance actually takes in real life * 03:10 -- Execution resistance 1: premature perfection and why your offer doesn't need to be finished to be sold * 05:10 -- Execution resistance 2: borrowed urgency and waiting for the right moment that never comes * 07:00 -- The disconnect between what you tell your clients and what you're doing in your own business * 07:55 -- Execution resistance 3: solo execution and why accountability is the gap most coaches won't admit to * 09:45 -- Three questions to answer right now that can change the trajectory of your business * 12:55 -- The real differentiator in the coaching space right now * 14:00 -- The one action most coaches listening can take today Ready to build the business behind your coaching? ⁠Book a free assessment call ⁠ [https://theptdc.typeform.com/to/RJpsBUdt#source=may6pod] Follow OTM on Instagram: ⁠@onlinetrainermentorship [https://www.instagram.com/onlinetrainermentorship/] --- online fitness coaching, fitness business growth, implementation gap, execution resistance, fitness coach accountability, online trainer business, fitness coach stuck, how to get online coaching clients, fitness coaching business tips, build and scale online fitness business