Build Your Brand

5 Steps To Go From Idea to Action

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2076204/open_sms] Are your ideas stuck in your mind instead of making an impact? This episode provides a clear and actionable framework to help listeners transition from ideas to meaningful action. By discussing the five essential steps—tools, techniques, coaching, community support, and practice—we highlight how to bring intentions to life and create a lasting impact. • Emphasizing the importance of having the right tools  • Mastering techniques relevant to your goals  • The role of mentorship in accelerating progress  • The power of community support and accountability  • Commitment to daily practice for skill improvement Grab a FREE Brand Roadmap [https://subscribepage.io/buildyourbrand?utm_source=mailerlite&utm_campaign=roadmap+download] to build a powerful and profitable brand. Instagram [https://www.instagram.com/brandmakermedia/?hl=en] @Brandmakermedia Website [https://www.brandmakermedia.com/] Brandmakermedia.com

The Secret to Sales

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2076204/open_sms] Redefine sales as an act of service and get over the fear of sales. This episode focuses on transforming the perception of sales from fear and discomfort to empowerment and support. By emphasizing the importance of being an information giver, listeners learn actionable strategies to help clients make informed purchasing decisions while building confidence in their sales approach. You'll discover practical strategies to shed the fear of sales, boost your confidence, and create detailed plans that guide your journey. Learn the art of strategic questioning to truly understand your customers' needs, and how listening can become your most powerful tool.  With an emphasis on service rather than persuasion, we explore how to connect more deeply with your audience, ultimately building a brand that not only thrives but also profoundly helps those you serve.  Let's redefine sales as an act of service and watch how it can transform both your business and the lives of your customers. Grab a FREE Brand Roadmap [https://subscribepage.io/buildyourbrand?utm_source=mailerlite&utm_campaign=roadmap+download] to build a powerful and profitable brand. Instagram [https://www.instagram.com/brandmakermedia/?hl=en] @Brandmakermedia Website [https://www.brandmakermedia.com/] Brandmakermedia.com

AI vs Human in Personal Branding | 6 Reasons to Keep the Human Connection in Content

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2076204/open_sms] AI is revolutionizing how we create content, though do you want it to truly replace your voice? For leaders building a personal brand, staying authentic and maintaining human connection is important. In this episode, we explore six ways (and reasons) to balance the convenience of AI with the creativity and leadership that only YOU can bring.  Learn how to use AI as a powerful tool while keeping your personal brand genuine, relatable, and impactful. 1. If You Don’t Use It, You May Lose It * Over-reliance on AI can stifle your creativity. Challenge yourself to turn off the computer and turn on your creativity for your own personal growth and fulfillment. 2. More Isn’t Always Better * We are going to be inundated with AI created content. How are you going to stand out? Your message matters. Make it count.  3. Think Customer-Focused First * Prioritize your audience’s needs and create content that resonates on a human level. 4. Let AI Be the Tool, and You Be the Creator * Stay in control of your content and let AI assist rather than dictate.  * One example of this is using Capcut app [https://capcutaffiliateprogram.pxf.io/c/4308696/1876054/22474] as a tool for editing and creating content. It is a game changer for elevating your video content to the next level, while using your creativity at the forefront.  5. Human vs. Robotic Content * Consider the purpose of content that is adding to the noise, rather than reflecting your personal brand and voice. 6. Avatars and Automation: Proceed with Caution * Use AI innovations thoughtfully to preserve the human-to-human connection. AI can amplify your personal brand—though it can’t replace your unique voice. By balancing technology and authenticity, you can grow as a leader while staying true to yourself. Take Action: Turn off your computer and create a piece of content today that reflects your life lessons and experience. Resist using this moment to create the best AI prompt that will produce better content. Do it to keep your mind strong and YOUR ideas flowing. Cathy Schraibman, founder of Brandmaker Media, is a brand strategist, and Content and TV Producer. She is your secret weapon to build a strong foundation for your personal brand, and save you years of time and overwhelm. Let’s Connect: Have thoughts on AI and personal branding?  Reach out to me on LinkedIn or instagram! 🎙️ Enjoying the show? Don’t forget to subscribe, rate, and review. Grab a FREE Brand Roadmap [https://subscribepage.io/buildyourbrand?utm_source=mailerlite&utm_campaign=roadmap+download] to build a powerful and profitable brand. Instagram [https://www.instagram.com/brandmakermedia/?hl=en] @Brandmakermedia Website [https://www.brandmakermedia.com/] Brandmakermedia.com

Clarify Before You Amplify Your Brand Message to Conquer...the Look Up

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2076204/open_sms] Clarify your message before you amplify it  to build a solid foundation for your brand. Have you ever noticed, when you ask a service-based entrepreneur what they do, and they hesitate, with a one to two second glance up, before they answer? It's a subtle move, though if you notice the hesitation, it's a giveaway that they aren't exactly clear on their message. In some cases, their hesitation may make you hesitant to do business with them. Here are the 4 steps to conquer the "look up": 1. GET CLEAR ON YOUR MESSAGE To keep it simple, answer these questions - What problem do you solve In 3 to 5 words: - How do you solve it, what is your value proposition? - What is your superpower or differentiating factor? You are not a commodity, so tell me why - How do I work with you? As an example, I'm Cathy, a brand strategist and producer - problem I solve:  fear, overwhelm and being stuck (to build your brand) - How do I solve it? with a 5 step proprietary process, the Brandmaker Method, through  1:1 strategy, courses and done for you work. - My superpower?  A 360 approach, with success in sales, media, producing, video, youtube and more, I help you fill in the gaps as you build your brand with a 360 approach to brand building. - To work with me, book a free brand strategy call, and we will determine what you need most help with and customize a plan for you. 2. PRACTICE Practice speaking about your brand. The more you practice, the more you will get clear. Record yourself using your phone, watch it. delete it, make adjustments and keep going. The more you practice, the more it will evolve. The experts who make it seem easy, have probably put in years of lpractice. 3. AMPLIFY Share your message in person and online. Once you are clear, spread your message. A clear, concise, consistent message wins. 4. TEST. GET FEEDBACK. ITERATE. Just as comedians work out their jokes in small crowds, then tweak them after they see what works and what doesn't, do this with your brand message. Try a few options, get feedback and iterate.  It's a process. TAKE ACTION Conquer the "look up". Get clear on your brand message and practice saying it with out having to think or hesitate before you say it. it's a process we all go through. Let's create a Brand Media Guide for your brand. Grab a FREE Brand Roadmap [https://subscribepage.io/buildyourbrand?utm_source=mailerlite&utm_campaign=roadmap+download] to build a powerful and profitable brand. Instagram [https://www.instagram.com/brandmakermedia/?hl=en] @Brandmakermedia Website [https://www.brandmakermedia.com/] Brandmakermedia.com

Humor in Business

Send us a text [https://www.buzzsprout.com/twilio/text_messages/2076204/open_sms] Go behind the camera with Producer Cathy and Jill Canning to talk about humor in business. Producer Cathy, Founder of Brandmaker Media and Jill Canning, Founder of Jill Beth Travel  @JillBethTravels  talk behind the scenes about using humor in business. Cathy and Jill met to interview Howard Hellams for episode 6, "Five ways to use humor in business" then had a conversation about a few concerns Jill has in using humor for her business. Jill wants to use humor in her content, though is not sure where to draw the line between infusing humor and being taken serious enough to be hired for business. The main takeaway is to find humor in everyday life and make it relatable to your audience, rather than post something that would not make sense to your audience. For the scoop on on all of your mountain travel, check out TheMountainTravelist.com [https://www.themountaintravelist.com/] and Jillbethtravel.com [https://www.jillbethtravel.com/] Grab a FREE Brand Roadmap [https://subscribepage.io/buildyourbrand?utm_source=mailerlite&utm_campaign=roadmap+download] to build a powerful and profitable brand. Instagram [https://www.instagram.com/brandmakermedia/?hl=en] @Brandmakermedia Website [https://www.brandmakermedia.com/] Brandmakermedia.com