Business Class

How to build a SUCCESSFUL social media strategy

Welcome aboard to Business Class - the podcast for entrepreneurs, creators, and ambitious people building success in real time. In this solo episode, Vicky Owens gets brutally honest about the realities of entrepreneurship, burnout, anxiety, leadership, and building a successful social media strategy from scratch. After a chaotic week of cancelled guests, business pressure, and overwhelming schedules, Vicky decided to sit down solo and answer one of the most requested topics from listeners: how to actually create a social media strategy that grows your brand, audience, and business. From defining your content pillars and understanding your target audience, to creating viral TikTok and Instagram content, building a powerful personal brand, increasing engagement, and using AI tools to simplify your workflow - this episode is packed with actionable advice for business owners, creators, influencers, and anyone trying to grow online in 2026. Vicky also opens up about the emotional side of running a business, including rebuilding confidence as a leader, navigating anxiety and panic attacks, balancing work and personal life, and the pressure that comes with constantly chasing growth and success as a first-time entrepreneur. If you’ve ever felt overwhelmed trying to stay consistent on social media, struggled to grow your audience, or wondered why your content isn’t converting into sales, this episode will completely change the way you approach your online strategy. Topics covered in this episode: * How to build a successful social media strategy * Growing on TikTok and Instagram in 2026 * Content pillars and audience targeting * Building a personal brand online * Social media marketing tips for entrepreneurs * How to create viral content consistently * Content batching and repurposing strategies * Using AI and automation for social media growth * Leadership lessons as a first-time business owner * Entrepreneurship, burnout, and anxiety * Growing a podcast and online community * Why consistency matters more than perfection * How social media can create business opportunities * Overcoming fear, self-doubt, and perfectionism online Whether you’re a business owner, freelancer, content creator, coach, or someone trying to grow a brand online, this episode is your reminder that success on social media isn’t luck - it’s strategy, consistency, and showing up even when it feels uncomfortable. So take your seats, strap in, and welcome aboard to Business Class. Send us Fan Mail [https://www.buzzsprout.com/2489279/fan_mail/new] Produced by TAEPodcast www.taepodcast.co.uk

How to deal with FAILURE and rejection as a business owner

This week on Business Class Podcast, Vicky Owens opens up about the reality of rejection, failure, jealousy, and the messy middle of building success. From being turned down for dream jobs and missing out on opportunities like Forbes 30 Under 30 and major TV shows, to failed business ideas, podcast rejections, and moments that completely knocked her confidence - this is an honest conversation about what really happens behind the highlight reel. Vicky shares the emotional side of entrepreneurship that people rarely talk about: the comparison, the setbacks, the self-doubt, and the pressure of watching other people achieve the things you desperately want for yourself. But more importantly, she explains how every rejection ultimately redirected her towards something bigger, better, and more aligned. Celebrating one full year of Business Class and over 100,000 podcast listeners, Vicky reflects on the lessons she’s learned as a first-time business owner, podcast host, and entrepreneur navigating success in real time. She also shares powerful insights on manifestation, resilience, podcasting consistency, building a personal brand, social media marketing, entrepreneurship in your 20s, and why failing faster is often the secret to winning bigger. If you’ve ever felt behind in life, struggled with rejection, questioned your progress, or wondered when your breakthrough moment will come, this episode is the reminder you need that success rarely happens in a straight line. Topics covered in this episode: * Dealing with rejection in business and life * Forbes 30 Under 30 rejection and success story * Failed business ideas and lessons learned * Entrepreneurship in your 20s * Manifestation and mindset * Starting and growing a podcast * Social media agency growth * The realities of building a business * Confidence, comparison, and jealousy * Why consistency matters in podcasting and content creation * Learning from failure and setbacks * Building resilience as an entrepreneur Whether you're a business owner, content creator, aspiring entrepreneur, or simply trying to navigate your next chapter, this episode will leave you feeling motivated, understood, and ready to keep going. Send us Fan Mail [https://www.buzzsprout.com/2489279/fan_mail/new] Produced by TAEPodcast www.taepodcast.co.uk

I built a £30 million business at 50 years old - Maxine Laceby, Founder of Absolute Collagen

Welcome aboard Business Class - the ultimate podcast for entrepreneurs, founders, and ambitious women on the journey to success. This is your go-to destination for real, unfiltered conversations about business growth, mindset, scaling, and everything in between. In this powerful episode, I’m joined by the incredible Maxine Laceby - founder of Absolute Collagen - who built a £30 million business from scratch in her 50s. Yes, you read that right. We dive deep into Maxine’s inspiring entrepreneurial journey, from being a full-time mum to launching a global collagen brand, scaling a team of 80+ employees, and disrupting the beauty and wellness industry. Inside this episode, we cover: * Starting a business later in life and why it’s never too late * Building and scaling a multi-million pound brand * The realities of entrepreneurship vs. the “Instagram version” * Managing teams, leadership challenges, and setting boundaries * Handling bad reviews, criticism, and online negativity * Overcoming imposter syndrome and self-doubt * The truth about the supplement industry and what to watch out for * Why mindset is everything when growing a business This is an honest, insightful, and empowering conversation packed with real-life lessons, practical advice, and no-BS truths about what it really takes to succeed in business. If you’re an entrepreneur, small business owner, or dreaming of starting your own venture, this episode is a must-listen. 🎧 Grab a notebook - you’re going to want to take notes. Send us Fan Mail [https://www.buzzsprout.com/2489279/fan_mail/new] Produced by TAEPodcast www.taepodcast.co.uk

The REAL reason why you're not growing on social media : Answering your business dilemmas

This week on Business Class, Vicky Owens shares a HUGE milestone... making the Forbes 30 Under 30 Europe list! She breaks down what it really takes to reach that level in business. From manifestation and mindset to burnout and balance, this episode gives you a behind-the-scenes look at the journey most people don’t see. Plus, we’re diving into real listener dilemmas, including: * Knowing when to pivot your business offer * Why your content gets views but no sales * Fixing a disengaged or low-energy team * Overcoming fear of showing up online * Setting boundaries with clients * Handling clients who refuse to pay If you're building a business, growing a personal brand, or trying to turn content into income, this episode will give you clarity, strategy, and a reality check (in the best way). New episodes every Monday ✈️ Send us Fan Mail [https://www.buzzsprout.com/2489279/fan_mail/new] Produced by TAEPodcast www.taepodcast.co.uk

"I made £1 million from going viral" Sofia Panwar, Founder of Unndr

Welcome aboard Business Class - the go-to podcast for ambitious founders, entrepreneurs, and anyone building something from the ground up. This is where we share the real journey to success: the highs, the lows, and everything in between. In this episode, I’m joined by the incredible Sophia Panoir - founder of Under, the lingerie subscription brand that scaled to seven figures in just two years. Named on the Forbes 30 Under 30 list, Sophia has built a community of over 300,000 followers and reached millions through viral social media content - all while navigating the realities of startup life. But this isn’t your typical “overnight success” story. This is one of the most raw, honest conversations I’ve had on the podcast. We dive deep into: * The truth behind scaling a business fast (and what no one tells you) * Going viral on social media and turning views into paying customers * The pressure of cash flow, stock mistakes, and financial stress * Building and managing a team as a first-time founder * Leaving a 9–5 career to start a business (law to lingerie!) * The reality of burnout, imposter syndrome, and mental health in entrepreneurship Sophia also shares her blueprint for creating a subscription-based brand, building a loyal customer base, and standing out in a crowded market by redefining what lingerie means — focusing on confidence, self-care, and empowerment. If you’re an entrepreneur, small business owner, or dreaming of starting your own brand, this episode is packed with real talk, lessons, and insights you won’t hear anywhere else. Get your notebook ready - this one is full of value. 🎧 Topics covered: entrepreneurship, startup growth, social media marketing, going viral, female founders, subscription business model, scaling a brand, business mindset, cash flow management, team building, founder life, online business Strap in… you’re now flying Business Class ✈️ Send us Fan Mail [https://www.buzzsprout.com/2489279/fan_mail/new] Produced by TAEPodcast www.taepodcast.co.uk