Business With The Boyz

Episode 70 - Bryan Clayton

If you've ever mowed lawns to make extra cash, this episode will hit home. Today, David DeCelle sits down with Brian Clayton, founder and CEO of GreenPal — the lawn care marketplace Entrepreneur Magazine has called "the Uber for lawn care." Brian's story starts with a teenager pushing a mower for $20 a yard to buy soccer cleats… and turns into building and selling a $10M+/year landscaping company before doing it again in tech, creating a platform that connects hundreds of thousands of homeowners with tens of thousands of lawn care pros across the U.S. In this conversation, Brian breaks down what it really takes to scale a "non-sexy" service business, why sales is the real business behind every business, and how AI + data are changing the future of local services. Key Topics Covered: * How a $20 lawn turned into an entrepreneurial obsession * The real lessons lawn mowing teaches (scheduling, customer service, bookkeeping, marketing) * The "video game" concept of business growth: each level has a new boss * When Brian stopped being a "lawn guy" and realized he was in the sales business * The inflection point: from solo operator to crews, to scaling up operations * What it's like to sell a company (and why the exit was "chewing glass") * The unexpected reality after a big exit: motivation, identity, and momentum * Why Brian launched GreenPal — and how early assumptions were wrong * Marketplace vs SaaS: why marketplace founders end up building SaaS tools anyway * How GreenPal prevents vendors from going "off-platform" (carrot + stick + data) * The behind-the-scenes mechanics: property measurement, tax record APIs, aerial imagery, and quote automation * The gritty early days: door hangers, Craigslist, calling pros, hand-cranking the first 100 transactions * Brian's feedback/triage philosophy for building products that scale * Where AI fits: reducing cancellations, improving reliability, and "closing the gap to magic" * The book Brian says every entrepreneur should revisit: The 7 Habits of Highly Effective People Where to Find Brian Clayton Website: www.GreenPal.com [https://www.GreenPal.com] LinkedIn: www.linkedin.com/in/bryan-clayton-a96b33214 [https://www.linkedin.com/in/bryan-clayton-a96b33214] If you like conversations that mix entrepreneurship, real operator stories, and modern growth strategy, make sure to subscribe and share this episode with a friend who's building something. #BusinessWithTheBoys [https://www.youtube.com/hashtag/businesswiththeboys] #BrianClayton [https://www.youtube.com/hashtag/brianclayton] #GreenPal [https://www.youtube.com/hashtag/greenpal] #Entrepreneurship [https://www.youtube.com/hashtag/entrepreneurship] #SmallBusiness [https://www.youtube.com/hashtag/smallbusiness] #Landscaping [https://www.youtube.com/hashtag/landscaping] #LawnCare [https://www.youtube.com/hashtag/lawncare] #HomeServices [https://www.youtube.com/hashtag/homeservices] #Marketplace [https://www.youtube.com/hashtag/marketplace] #StartupStory [https://www.youtube.com/hashtag/startupstory] #Sales [https://www.youtube.com/hashtag/sales] #AI [https://www.youtube.com/hashtag/ai] #BusinessGrowth [https://www.youtube.com/hashtag/businessgrowth] #ServiceBusiness [https://www.youtube.com/hashtag/servicebusiness] #FounderJourney [https://www.youtube.com/hashtag/founderjourney] ---- Connect with David: Website: www.businesswiththeboyz.com [https://www.businesswiththeboyz.com] LinkedIn: www.linkedin.com/in/daviddecelle [https://www.linkedin.com/in/daviddecelle] Email: David@businesswiththeboyz.com [David@businesswiththeboyz.com] Connect with Landon: Website: www.businesswiththeboyz.com [https://www.businesswiththeboyz.com] LinkedIn: www.linkedin.com/in/landon-troyer-837b822b [https://www.linkedin.com/in/landon-troyer-837b822b] Email: Landon@businesswiththeboyz.com [Landon@businesswiththeboyz.com]

Episode 69 - Daniel McCauley

In this episode, host David DeCelle sits down with Daniel McCauley, founder of Ultimas Engineering—a faith-based, family-owned firm based in Texas delivering MEP, Aquatics, and Structural Engineering across the country. With two master's degrees, a professional engineering license, and over 13 years of experience, Daniel brings both technical precision and genuine people-first leadership to the conversation. 🔑 Key Takeaways 1. Turning Frustration into Opportunity Daniel saw inefficiencies in traditional outsourced engineering models and turned that pain point into a business built on communication, speed, and reliability. 2. Building a Business Beyond the Blueprints He shares his journey from Halliburton engineer to business owner—and how he learned that great engineering alone isn't enough. Marketing, storytelling, and human connection are essential. 3. The Power of Communication From Toastmasters to corporate leadership, Daniel discusses how mastering communication transformed his ability to lead, sell, and connect. 4. Hiring the Right People His rule of thumb: If he can send an engineer to a client dinner in his place and the client still wants to work with them afterward, they're hired. 5. Givers Gain: Networking Done Right Daniel believes the best way to grow is by connecting others selflessly—because those good deeds always circle back. 6. Lessons in Leadership Drawing from John Maxwell's "Five Levels of Leadership", Daniel reflects on creating leaders who create more leaders—a ripple effect that defines long-term impact. What makes this episode stand out is how Daniel breaks the stereotype of the "quiet engineer." He's personable, communicative, and deeply focused on relationships—the very qualities that helped him build a thriving firm that engineers better communities. ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: David@businesswiththeboyz.com [David@businesswiththeboyz.com] David@businesswiththeboyz.com Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: Landon@businesswiththeboyz.com

Episode 68 - Dr. Todd Johnson

Join us as Dr. Todd Johnson shares his incredible journey from traditional medicine to a groundbreaking concierge healthcare model. Discover how he's solving patient care challenges, reducing bureaucratic barriers, and creating a more personalized medical experience. 🔑 In This Episode: * Introduction to Dr. Todd Johnson * Early medical career and aspirations * Discovering the concierge medicine model * Challenges of transitioning to a new practice model * Patient panel size and appointment differences * Pricing and affordability * Business insights and recommended books #Healthcare #ConciergeDoctor #MedicalInnovation #EntrepreneurialMedicine #PatientCare ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: David@businesswiththeboyz.com [David@businesswiththeboyz.com]Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: Landon@businesswiththeboyz.com

Episode 67 - Garrett Vetter

In this episode of Business With The Boyz, hosts Landon Troyer and David DeCelle sit down with Garrett Vetter, co-founder of Vital Virtue, to unpack how he's helping independent physicians take back control of their practices. From growing up on a Nebraska farm to building a healthcare-focused Managed Service Organization (MSO), Garrett shares how saying "yes" to opportunity, embracing technology, and building great culture can transform both providers' lives and patient outcomes. 💡 In this episode, you'll learn: 00:02 – Introductions & how Garrett connected with the Boyz 02:19 – Garrett's background: from Nebraska farm roots to healthcare 11:34 – Building a career by raising your hand and saying "yes" 19:29 – What is an MSO? (Managed Service Organization) and why it matters 27:40 – Garrett's vision for the future of healthcare and independent medicine 37:24 – Garrett's book recommendation 39:01 – How to connect with Garrett 🔗 Connect with Garrett Vetter – Co-founder, Vital Virtue * Website: vitalbvirtue.net * LinkedIn: linkedin.com/in/garrett-vetter-630b97114 * Email: gbetter@vitalvirtue.net If you're passionate about healthcare, entrepreneurship, or building organizations that actually make life better for real people, this episode will give you a ton to think about. Don't forget to like the video, subscribe to Business With The Boyz, and share this episode with someone who cares about the future of independent medicine. #BusinessWithTheBoyz #GarrettVetter #VitalVirtue #Healthcare #IndependentMedicine #HealthTech #Entrepreneurship #HealthcareLeadership #MSO #PracticeManagement ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: David@businesswiththeboyz.com [David@businesswiththeboyz.com]Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: Landon@businesswiththeboyz.com

Episode 65 - Mark Osborne

Ever wonder how to actually make your business worth more — not just in revenue, but in real enterprise value? In this episode, David DeCelle sits down with Mark Osborne, named by Ad Age Magazine as one of the Top 25 Marketing Technology Trailblazers in the world. Mark breaks down the 13 marketing and sales levers that directly impact EBITDA and valuation — insights pulled from his white paper Maximize the Multiple. From selling out concerts in the early internet days to running AI-driven marketing systems that scale and sell companies — this conversation bridges the worlds of creativity, analytics, and exit strategy. What You'll Learn: 💡 The difference between revenue growth and enterprise value (and why most founders confuse the two) 💡 How to use marketing systems to boost EBITDA before selling your business 💡 Why "marketing and sales" are no longer separate — they're one revenue engine 💡 The 13 levers every owner should pull before exit 💡 The wild story of how Mark built one of the fastest-growing agencies in America from scratch 💡 The surprising origin of email marketing (and how a Dave Matthews Band bootleg changed everything) 🔗 Resources Mentioned: Connect with Mark: linkedin.com/in/remarkablemark ---- Connect with David: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/daviddecelle Email: David@businesswiththeboyz.com Connect with Landon: Website: www.businesswiththeboyz.com LinkedIn: www.linkedin.com/in/landon-troyer-837b822b Email: Landon@businesswiththeboyz.com