Commerce Talks with Alexander Graf

In this conversation, Moussa Asfour, the CEO of Carina Wear, discusses the dynamics of the Egyptian retail market, focusing on the brand's growth, e-commerce strategies, and consumer behavior. He highlights the challenges and opportunities in the region, including the importance of reliable delivery services and effective marketing strategies. The discussion also touches on the potential for regional expansion and the economic landscape in Egypt.

In this episode of Commerce Talks, Alex Graf explores the innovative realm of e-foiling with Alex Bachev, the founder of SiFly, a pioneering e-foil brand from Bulgaria. Alex shares his journey of transforming a passion for water sports into a thriving business, driven by the need to make e-foiling more accessible by lowering the prohibitive costs associated with existing products.

Celso from PepsiCo Europe discusses the digital transformation in CPG and FMCG, highlighting e-commerce's evolution, logistics challenges, and the influence of Millennial and Gen Z consumers on the future of online food and beverage sales.

Valer Pinderi, co-founder of an e-commerce company in Albania and representative of the Balkan E-Commerce Alliance, discusses the emerging e-commerce opportunities in the Western Balkan region.

Mohamed Issa, the co-founder and CEO of Cash My Stock, discusses the company's B2B cross-border liquidation platform. Cash My Stock helps companies liquidate their slow-moving inventory and release working capital. The platform connects buyers and sellers, providing a seamless and secure transaction experience. The business model focuses on premium brands and offers access to non-Chinese products at affordable prices. The main categories in demand are electronics, fashion, and automotive spare parts. Cash My Stock is already established in Saudi Arabia and is looking to expand into Africa.