Confidence Isn't the Problem
In this episode of the Critical Careers podcast, Lizzy McDowell, Director of Marketing at Kao Data, is in the presenter chair, welcoming Kir Devaser, Product Marketing Lead at CUDO Compute, to talk about confidence: how it is built, how it can be knocked, and why it is not always something people feel as strongly as others perceive.
The conversation follows Kir’s journey from economics and finance into financial writing, crypto, AI and eventually data centres. She discusses what it was like working in male-dominated spaces, the pressure to prove herself, and the moments where poor leadership damaged her confidence. She also shares how strong managers, external validation and personal resilience helped her rebuild and grow.
At the heart of the episode is an honest conversation about confidence as something that develops through discomfort, experience, respect and self-trust. Kir reflects on the importance of stepping outside your comfort zone, leading with empathy, knowing your strengths, and using your own confidence to create space for others.
“Staying in your comfort zone will not push your limits.” — Kir Devaser
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Key Takeaways
- Confidence is not always something people feel internally, even when others perceive them as confident.
- Kir’s original ambition was to become a vet, but not getting the grades she needed forced her to rethink her future.
- Early family conversations about finance, economics and global markets helped shape her curiosity and independence.
- Growing up around strong women and attending an all-girls school helped Kir develop confidence, but moving into mixed and male-dominated environments revealed different gender dynamics.
- Working as a financial writer helped Kir learn to back herself with facts, evidence and clear communication.
- Male-dominated sectors such as finance and crypto can create additional pressure for women to prove themselves.
- Poor management can damage confidence, while strong managers can help rebuild it through belief, validation and trust.
- Confidence grows when you step outside your comfort zone and stretch beyond what feels familiar.
- Delayed gratification, resilience and long-term goals can help keep you grounded when entering a new role or industry.
- Kir’s strength lies in storytelling, messaging and making complex ideas easier to understand.
- Good leadership means stepping back, pushing others forward and creating space for people to grow.
- Knowing what you are good at — and accepting that you cannot be good at everything — is a powerful part of building confidence.
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To learn more about Critical Careers, or to get involved with the Critical Careers community, head to the Critical Careers website or search “Critical Careers”.
Thank you to our founding partner, Kao Data, and our season sponsors: CBRE, AVK, JLL, Eversheds Sutherland, and Mace Construct.