Driving Growth: The Go-To-Market Podcast

5 Lessons From Bootstrapping a Biological AgTech Company

How to scale an agtech startup from 50 acres to 500,000 — Joshua Day Chief on bootstrapping biological products, surviving a failed wholesale channel, and rebuilding a sales motion around deep customer understanding. Joshua Day Chief, CEO of AdvancedAg, joins Steve Whittington to unpack the 20-year journey of a family-owned biological technology company that uses microbes to improve soil health and nutrient cycling for farmers. From a 2001 pivot out of water treatment, to a 2015 entry into Canadian agriculture with zero local research, to scaling past half a million acres across Western Canada — Joshua shares the unvarnished story of what worked, what didn't, and what nearly sank the business. In this episode: - Why deep customer listening beats product pitching in the first three years - How a wholesale and retail channel deal locked AdvancedAg into a 6-year mistake - The biological products education gap that's reshaping fertilizer and chemical sales - Why founder-led sales becomes a scaling ceiling — and how to protect culture as you hire out of it - The case for bootstrapping and selling before chasing venture capital in agtech- How third-party replicated research validated the technology internally before it convinced growers Joshua Day Chief is the CEO of AdvancedAg, a Raymond, Alberta-based biological technology company serving farmers across Western Canada and expanding into Ontario, BC, and international markets. Learn more at https://www.advancedag.ca/ or connect with Joshua on LinkedIn. If this episode helped you think differently about building a revenue system, subscribe to Driving Growth wherever you listen and download the Revenue Factory Toolkit at roadmapagency.com/podcast. Driving Growth is produced by Morreale Digital. Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/ Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency Driving Growth is produced by Morreale Digital. Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/

The Revenue Factory: Engineering Predictable B2B Growth

Is your B2B revenue predictable, or is it an accident? In this episode of Driving Growth, host Steve Whittington breaks down the "Revenue Factory"—a complete go-to-market system designed to turn traditional B2B companies into engineered revenue machines. If you’ve ever complained that andquot;reps aren’t closingandquot; or andquot;forecasts are always off,andquot; Steve explains why these aren't separate problems, but symptoms of a broken system.This episode is for B2B presidents and revenue leaders who are tired of "hero selling" and ready for a scalable infrastructure. You’ll learn how to align sales, marketing, and customer success under a single unified plan, the mathematical difference between a forecast and a "hope-cast," and the exact weekly cadence required to keep the gears turning. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency Driving Growth is produced by Morreale Digital. Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/

How to Fix Stalled Deals (Without Pitch Slapping)

Is your pipeline full of deals in 'purgatory'? Most B2B organizations suffer from stalled deals, slow velocity, and a general lack of trust in their pipeline accuracy. On this episode of Driving Growth, host Steve Whittington sits down with Yael Morris, CEO of Decode Insights, to uncover why deals actually die—and it’s rarely because of the 'budget' or 'timing' reasons reps log in the CRM. You’ll hear how Decode uses neutral third-party interviews to expose the hidden friction in sales cycles.This episode is for B2B CEOs and sales leaders who are tired of guessing why revenue is leaking and want to build a buyer-centric revenue factory. You will learn how to identify the 'original sin' of seller-centric processes, the specific questions reps are afraid to ask during discovery, and how to equip champions with the ROI data they need to clear internal hurdles. We also discuss how to break down silos between marketing and sales to ensure better lead targeting. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency Driving Growth is produced by Morreale Digital. Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/

10 Revenue Operations Gaps And How to Fix Your Go-To-Market

Are you making business decisions based on gut feel or actual data? Many B2B leaders find themselves "hopecasting"—missing quarterly targets by 20% or more because they lack true pipeline visibility.  In this episode, Steve Whittington breaks down the top 10 themes and struggles observed across hundreds of client go-to-market systems. From the "universal" problem of sales and marketing misalignment to the high cost of unidentified ideal customer profiles (ICPs), this session serves as a mirror for your own organization to identify where your revenue factory is leaking. This episode is for B2B executives, sales leaders, and marketing directors who are tired of fragmented data and stagnant growth.  You will learn: - How to transition from a "hopecast" to a data-driven revenue forecast using leading and lagging indicators. - The specific tactics to solve CRM adoption issues by tying compensation to data entry. - Why treating your revenue team as a single unit with a shared scorecard eliminates the blame game between sales and marketing. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency Driving Growth is produced by Morreale Digital. Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/

How to Drive Tradeshow ROI (Without Wasting Your Budget)

Stop treating tradeshows like a passive expense and start treating them like a revenue engine. In this episode of Driving Growth, host Steve Whittington is joined by Anders Boulanger, founder of Engagify, to dismantle the "build it and they will come" myth that plagues B2B exhibitors. While many companies spend six figures on floor space and freight, they often neglect the one element responsible for 85% of their success: the human beings standing in the booth. This episode is for B2B executives and marketing leaders who are tired of unquantifiable tradeshow results and want a systematic approach to face-to-face marketing.  You will learn: • The Five-Pointed Star framework for maximizing booth authority and presence. • Why 80% of leads are never downloaded and how to build a pre-show follow-up cadence. • The "Tradeshow Triangle" and how to move from a passive booth buyer to a specialized exhibitor. Subscribe to Driving Growth for more insights on engineering sustainable B2B revenue. Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month. LinkedIn: linkedin.com/company/weareroadmap/ Instagram: instagram.com/weareroadmap/ Facebook: facebook.com/weareroadmap YouTube: youtube.com/@roadmapagency Driving Growth is produced by Morreale Digital. Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/