EdTech Marketing Podcast

Episode 40: Jenna Catalon Songer on School Harbor Creative and EdTech Marketing

In this episode of the EdTech Marketing Podcast, host Mateo Elvira is joined by Jenna Catalon Songer, the president and co-founder of School Harbor Creative. Jenna shares insights into how her team devises tailored marketing strategies for educational institutions and edtech companies across the nation. As they discuss current challenges in the digital marketing space, Jenna provides her take on the potential TikTok ban and its implications for schools using social media for branding and recruitment. The conversation also delves into effective social media strategies, tips for content creation, and alternative platforms to consider in the evolving digital landscape. Additionally, Jenna offers a glimpse into the broader range of services School Harbor provides, from digital marketing to software integration and cybersecurity solutions, all with the goal of elevating schools' marketing efforts and operational efficiency. Tune in to learn more about leveraging social media and tech solutions in today's educational environment.

Episode 39: Boosting Student Engagement with Drones and TikTok Strategies in EdTech

In this episode, your host Mateo Elvira sits down with Scott Buell, a passionate advocate for drones in education and the founder of Drone Legends. Scott shares his journey from a hobbyist to a full-fledged entrepreneur in the drone space, emphasizing the transformative power drones have in engaging students and enhancing STEM education. We'll learn about the expansive universe of Drone Legends, from introducing young learners to drone technology to fostering skills in high school students through drone racing. Scott also dives into his strategic use of social media to grow his brand and the inspiring message behind why he believes inside every child lives a legend ready to be unleashed through the magic of drones.

Episode 38: How Poliquicks is Making Politics Accessible to Next-Gen Voters

In today's episode, your host Mateo Elvira sits down with Vienna Mott, the inspiring founder of Poliquicks. Vienna shares her captivating journey from a young inventor to launching a groundbreaking app aimed at making politics accessible to everyone, from high schoolers to seasoned voters. They'll explore how Poliquicks can transform political education in schools, engage younger voters, and utilize AI to foster civic participation. Vienna also offers invaluable advice for aspiring entrepreneurs in the edtech space. Whether you're an educator, a startup founder, or simply passionate about the intersection of technology and education, this episode is packed with insights you won't want to miss.

Episode 37: How Podcasting Fuels EdTech Startup Growth - Insights from Greg Wasserman

In this episode, we dive into the world of podcasting, community building, and startup strategies. Greg Wasserman shares his journey from a podcast enthusiast inspired by his favorite DJs to a media sales expert and a key player at CastMagic. We'll discuss the true power of podcasting beyond mere download numbers, focusing on building an ecosystem, creating meaningful connections, and leveraging podcasts to fuel a broader content strategy.

Episode 36: How Quality Data Can Drive Your EdTech Startup: Insights from GetEduLead Founder, Chris Miller

In this power-packed episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Chris Miller, CEO of GetEduLead, a groundbreaking company aimed at revolutionizing the way education startups obtain and utilize sales leads. If you're an EdTech startup struggling to find accurate, up-to-date information on prospective clients, this episode is an absolute must-listen! Tune in as Chris shares his journey from working in sales and marketing to creating a tool that simplifies lead generation for K-12 education markets. Learn about the common pain points in the industry, such as constantly changing data and inaccurate lists, and hear how GetEduLead solves these issues with a user-friendly SaaS platform. Discover: - The critical importance of quality data for startups - Effective filtering tools to reach the right education professionals - Real-time updates to keep your contact lists fresh and relevant - Tips on the essentials needed before going to market https://getedulead.com/