S1E9 Networking 101 Building Connections in a Digital World
Spotify
https://open.spotify.com/show/6nCUuoiVtMbl584kjfSpYC [https://open.spotify.com/show/6nCUuoiVtMbl584kjfSpYC]
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The SMART Approach: For Your General Network
The SMART approach is designed for broader networking conversations, helping you gather marketplace information and share your professional message.
* Summarize Your Message: Start with a concise professional objective or positioning statement. For example: "I'm a marketing professional passionate about digital storytelling, currently exploring opportunities in tech startups."
* Marketing Plan: Briefly describe your strategic plan. You don't need a physical document; simply state your focus. "I'm focusing on companies innovating in sustainable technology."
* Ask Questions: This is crucial. Inquire about organizations on your target list, their challenges, strengths, or key people. "What are your insights on Company X's growth trajectory?" or "Who else in your network might have insights into the fintech space?" This is also where you gather career intelligence:
◦Talk to personal contacts about professions where they see you thriving.
◦Ask industry contacts about market trends, skill assessments, and long-term viability of your profession.
◦Query contacts in other industries about how your work is performed there, and technology's impact on your field.
◦Explore new professions by asking about barriers to entry and daily work experiences.
◦Contact professional associations for industry reports or salary surveys.
* Referrals: Always ask for introductions to others who might have more information or to target company insiders. "Could you introduce me to anyone at Company Y, especially in their product development team?"
* Trade Information: Conversations are two-way. Offer useful information in return. "I recently read an interesting article on AI's impact on your industry; I can send it over if you're interested." This also extends to gathering salary information by describing job requirements and asking for market insights or reliable online calculators.
The SELL Approach: For Target Company Insiders
The SELL approach is more focused, almost like a pre-interview, used when speaking with people inside your target organizations, especially hiring managers. Here, you're positioning yourself for future opportunities.
* Summarize Your Message: Again, begin with your professional objective. "I'm a senior software engineer with a strong background in scalable cloud solutions, eager to apply my skills to innovative platforms."
* Explore Their Needs: This is paramount. Gather information about the organization's needs and the specific hiring manager's challenges. "What are the biggest technical challenges your team is currently facing?"
* Link Your Benefits to Their Needs: Connect your competencies directly to their expressed needs. "Given your focus on scaling infrastructure, my experience with [specific technology] at [previous company] could be highly relevant."
* Leverage a Next Meeting: Use the information gained to arrange another interaction. "Based on our conversation about [specific project], I'd love to share some ideas I have on [related topic] in a follow-up call."