Force for Good Business Show

What Are Your Impact Mantras?

Today’s discussion centers on the transformative potential of Impact Mantras—concise, actionable phrases that serve as guiding beacons for company culture, decision-making, and interpersonal interactions within the workplace. As we delve into the essence of these mantras, we shall explore how they not only bridge the gap between a company's professed values and the daily behaviors of its employees but also foster an environment ripe for both kindness and performance. I invite you to reflect upon the pressing questions: Does your team share a unified language that inspires and uplifts? Are your aspirations merely aspirational, or are they operationalized through a cohesive cultural framework? Through illustrative examples and practical exercises, we shall illuminate the path to embedding these mantras into the very fabric of your organizational ethos, thereby cultivating a thriving micro-society that champions growth and harmony. Let us embark on this exhilarating journey together, as we unlock the potential of words to reshape our professional landscapes and enhance our collective impact! Takeaways: ▶ The essence of Impact Mantras lies in their ability to transform company culture by providing concise, actionable phrases that guide behavior and decision-making. ▶ Implementing Impact Mantras fosters a shared understanding among team members, thereby bridging the gap between the organization's values and day-to-day operations. ▶ Impact Mantras serve as a cultural anchor, enabling an environment where kindness and high performance coexist seamlessly, which is essential for sustainable growth. ▶ To effectively utilize Impact Mantras, regular activation and integration into daily practices, such as team meetings and communications, is critical for reinforcing desired behaviors. Chapters: 00:37 Creating a Culture Ready to Scale 01:04 Creating Impact Mantras: A Guide for Leaders 16:54 The Power of Impact Mantras 29:36 Transition to Part 2: Brainstorming and Discovery 32:43 Values and Behavior in Hard Times 38:39 Activating Impact Mantras Burning Questions Answered: 1. What’s the difference between Core Values and Impact Mantras 2. How can I use these Mantras day-to-day? 3. What if culture feels like it’s slipping as we grow? This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/

Choose Where to Be Great!

In this eye opening masterclass we discuss obout the pivotal concept of "chosen greatness," a transformative idea wherein businesses meticulously select a singular domain to master, thereby achieving unparalleled excellence. I invite you to ponder whether your company is floundering in the quagmire of mediocrity, attempting to excel in every conceivable area while neglecting to identify where true greatness lies. This episode will elucidate the profound impact of concentrating your resources, energy, and innovation into this chosen area, propelling not only your company's purpose but also its profitability and growth. Through enlightening examples, such as the strategic focus of Southwest Airlines and IKEA, we shall illustrate how defining your area of greatness can distinctly set your organization apart in an increasingly competitive landscape. Join me as we embark on an exploration filled with insights, strategies, and perhaps a pun or two, all designed to assist you in unearthing that golden nugget of brilliance within your business. Takeaways: * The concept of chosen greatness emphasizes the necessity of focusing on a singular area where a company can excel, thus avoiding mediocrity in multiple domains. * Identifying an area of chosen greatness not only aligns your team's efforts but also clarifies the value proposition to your customers, enhancing overall business performance. * Focusing on your company's unique strengths, customer desires, and economic drivers is paramount in determining where to cultivate greatness effectively. * A clear area of chosen greatness can significantly boost profitability by allowing for concentrated investment in a specific domain, thereby enhancing operational efficiency and customer satisfaction. Chapters: 00:19 Welcoming Remarks and Introduction 01:23 Choosing an Area of Greatness 11:07 Choosing Your Area of Greatness 19:10 Identifying Your Area of Chosen Greatness 21:52 Identifying Core Strengths and Customer Needs 26:50 Identifying Key Areas of Focus for Growth 36:16 Identifying High Potency Actions for Greatness 38:35 Introducing the Area of Chosen Greatness Burning Questions Answered: 1. What happens when you stop chasing every opportunity and choose one place to be excellent? 2. How can I know where my company should focus its excellence? 3. How does this clarity create alignment, energy, and innovation across the whole team? 4. What’s the connection between customer journey mapping and identifying our greatness? 5. How can I overcome the fear of narrowing focus without losing growth? This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/

Design an Irresistible 17 Step Customer Journey

In this week’s Good Masterclass, I unpack one of the most powerful (yet underutilized) tools in the entire Force for Good System™: the 17-Step Customer Journey. Most founders assume their customer’s journey is obvious. But when you actually map it—moment by moment—you start to see exactly where trust is built… or broken. This episode will show you how to stop guessing and start designing a customer experience that drives loyalty, referrals, and scale. Whether you’re trying to increase retention, clarify your messaging, or make your company feel more human—this is where you start. Key Takeaways: * You’re not selling a product—you’re guiding an experience. Every customer journey tells a story. The question is: are you the guide they trust? * Breakdowns in retention, referrals, and revenue often stem from invisible gaps. Most happen long before the sale—or right after. * Every department in your company is part of the customer journey. This tool isn’t just for marketing—it’s for operations, product, and service too. * Trust isn’t built at once—it’s built in 17 small steps. And the businesses that scale are the ones that obsess over those moments. Burning Questions Answered: 1.Why do we lose great leads after strong first impressions? 2.How can I build more trust without spending more on marketing? 3.What’s the real reason people buy—and stay? 4.How do I get my team aligned on what matters most to the customer? 5.Where should I focus if I want more referrals and loyalty? Closing Thoughts: very visionary founder wants to grow with purpose and integrity. But if your customer journey is fragmented, unclear, or reactive—you’ll always be chasing momentum instead of creating it. This isn’t about perfection. It’s about presence. It’s about walking through your business through your customer’s eyes, moment by moment, and asking: “What does she feel right here?” When you do that—everything changes. Trust deepens. Growth accelerates. And your company becomes the one your customer never stops talking about. This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/

Serve Deeper, Grow Faster using the Authentic Customer Avatar

Today’s masterclass centers around the pivotal notion of the Authentic Customer Avatar, a concept designed to enhance the connection between your enterprise and its rightful clientele. We embark on a journey to explore the intricacies of aligning your marketing and sales approaches with an authentic voice, thereby rekindling the warmth of genuine engagement that often eludes many businesses in the contemporary landscape. Have you ever felt as though your message is falling flat, or perhaps found yourself ensnared in a robotic marketing rhythm? Fear not, for we shall delve into innovative strategies that will not only clarify your ideal customer but also empower your entire team to resonate with this singular vision. By crafting a vivid representation of the individual your business serves, we will illuminate the path toward building profound connections, fostering trust, and ultimately, elevating the impact of your offerings. So, gather your thoughts, and let us embark on this enlightening adventure to discover who your authentic customer truly is! Takeaways: * The essence of authentic customer avatars lies in creating a fictional representation of your ideal customer, which transcends mere demographics to embody their hopes, fears, and desires. * A well-crafted customer avatar empowers businesses to hone their messaging, ensuring that communications resonate deeply with the target audience, ultimately fostering trust and engagement. * In engaging with your authentic customer, one discovers that serving a single individual with heartfelt sincerity can lead to broader and more impactful connections across diverse customer segments. * The process of defining your customer avatar is not merely an exercise in marketing; it is a profound journey that invites reflection on the deeper purpose of your business and its role in the world. Chapters: 00:07 Connecting with the Authentic Customer 01:13 Introduction to Authentic Customer Avatars 14:51 Beginning the Authentic Customer Experience 31:13 Understanding Your Client's Pain and Aspirations 37:57 Connecting with Your Authentic Customer Avatar This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Founders Circle: https://courses.aforceforgood.biz/landing-founders-circle #WisdomOfWomen Show: https://aforceforgood.biz/podcast-wow FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Force for Good Business Show: https://aforceforgood.biz/podcast-ffgb

What is your Pricing Strategy & Break Even Point?

Welcome to this lively discussion on the pivotal elements of pricing strategy and break-even points, two foundational pillars that serve to underpin the very architecture of a flourishing business. As we embark on this exploration, we shall dissect the intricate relationship between price-setting, profitability, and operational sustainability, illuminating how these factors collectively influence your enterprise's trajectory. Engaging with this discourse not only empowers us to elucidate our own pricing models but also galvanizes us to confidently articulate our financial standing to potential investors and stakeholders. Indeed, one must recognize that a judiciously crafted pricing strategy is not merely a number on a spreadsheet but a manifestation of our business acumen and market positioning. So, fasten your seatbelts as we delve into this captivating realm, where clarity and confidence in financial strategies can transform mere survival into a thriving future! Takeaways: * The episode emphasizes the criticality of having a well-defined pricing strategy, which directly influences the profitability and sustainability of a business. * Understanding your break-even point is essential for managing operational costs and ensuring that your business generates profit beyond mere survival. * A thoughtful pricing strategy involves balancing profitability, market share, and customer satisfaction to achieve optimal pricing for products and services. * Implementing a habit of regularly reviewing pricing strategies and break-even analyses is crucial for maintaining financial health and facilitating business growth. Chapters: 00:27 Understanding Pricing Strategies 08:06 Understanding Pricing Strategy and Break Even Analysis 11:35 Understanding Break Even and Growth Strategy 20:54 Calculating Operating Expenses and Break Even Analysis 29:55 Assessing Pricing Strategies and Profitability 35:11 Strategies for Achieving Break Even and Profitability Burning Questions Answered: 1. What exactly is my Break-Even Point, and how do I calculate it? 2. How do I know if my pricing strategy is hurting or helping my growth? 3. Which of my products/services are worth scaling—and which to drop? 4. How do I involve my team in building a pricing strategy that works? This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools. **These tools are free this week at https://aforceforgood.biz/weekly-tool/ ** *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/*** Follow the Force for Good Business show to install the unique system of perpetual growth into your company. YouTube: https://tinyurl.com/3a7db9mr Spotify: https://tinyurl.com/3p39vmxs Amazon Prime: https://tinyurl.com/ervv49w9 Apple Podcasts: https://tinyurl.com/3atvj5tj RSS Feed: https://tinyurl.com/csw248tw Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies. Learn more about A Force for Good: Website: https://aforceforgood.biz/ Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/ 1-Day Growth Plan: https://aforceforgood.biz/free-plan/ FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ The Book: https://aforceforgood.biz/book/ Growth Accelerator: https://aforceforgood.biz/accelerator/