Episode 35: Craig Fuller- Why Freight Markets Are Booming In The Heartland | Freight Agent Insider
In this episode of Freight Agent Insider, Host Levi Van Pay interviews FreightWaves Founder and CEO, Third Generation Trucking executive, Craig Fuller.
Most freight professionals—and ambitious newcomers—are missing one crucial insight that can transform their entire approach to freight markets and business growth. Craig Fuller, founder of FreightWaves and a true industry visionary, reveals how real-time data and unconventional leadership strategies are reshaping the freight landscape in 2026—and beyond.
In this episode, Craig pulls back the curtain on freight market cycles, explaining why the biggest companies are often the last to recognize downturns and why smaller players are the earliest. You'll discover how his proprietary data platform, Sonar, acts like a Bloomberg Terminal for freight, giving traders and operators a distinct edge by predicting trends months ahead. Craig shares why freight is now coming from the heartland—the Midwest and Rust Belt—and how this signals a seismic shift that could extend the current boom for years.
Beyond data, Craig dives into the importance of authentic relationships—especially in freight brokerage, where trust over time outperforms transactions. He also offers practical advice for young entrepreneurs, emphasizing the value of niche expertise, building genuine networks, and embracing failure as a stepping stone to success. Expect insights on how technological advances, AI, and geopolitical events are creating new opportunities—if you're willing to adapt and lead.
Why does all this matter? Because in a volatile freight world, staying ahead of the cycle can mean the difference between thriving or surviving. Craig’s insights empower you to make better decisions, understand the emerging opportunities, and prepare for a future where the supply chain is more resilient and dynamic than ever before.
Perfect for freight brokers, startup founders, logistics leaders, and anyone eager to unlock the industry’s hidden potential—this episode provides the tools to see the freight market in a new light and thrive amidst rapid change. Don't get left behind; listen now and harness the power of real-time intelligence and strategic leadership to elevate your freight game.
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