Go-to-market Mavericks

Podcast af Common Room

engelsk

Videnskab & teknologi

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Læs mere Go-to-market Mavericks

From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.

Alle episoder

16 episoder

Sid Kumar (Databricks) on the rise of the GTM strategist

Sid shared his journey in across GTM and provided a deep dive into the role of GTM strategy. In this episode, we explore: - Three pillars of GTM strategy - AI jobs to be done for GTM - The art of revenue architecture - Laddering up to company objectives

28. maj 2025 - 51 h 40 min

Brendan Short (The Signal) on AI SDRs

Brendan was previously at Apollo, founded a company called Groundswell, and writes for The Signal.

17. apr. 2025 - 68 h 20 min

TestBox’s James Kaikis on winning land and expand with intentionality

In this edition of GTM mavericks, we welcomed James Kaikis, Chief Revenue and Experience Officer at TestBox. James shared his thoughts on winning land and expand with intentionality and a whole lot more. We explored why: - Acquisition starts at home - Homework speeds up sales cycles - Customer success isn’t a department Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow James on LinkedIn here: https://www.linkedin.com/in/jameskaikis/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

20. mar. 2025 - 55 h 0 min

G2’s Mitch Osborne on demystifying software purchases

In this edition of GTM mavericks, we welcomed Mitch Osborne, Global Director of Business Systems & RevOps at G2. Mitch shared his thoughts on demystifying software purchases and a whole lot more. We explored why: - Stack integration is table stakes - Internal usage metrics are a must-have - RevOps wants to be wooed, too Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Mitch on LinkedIn here: https://www.linkedin.com/in/mitch-osborne-56830a44/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

6. mar. 2025 - 51 h 40 min

Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS

In this edition of GTM mavericks, we welcomed Molly Vorwerck, Head of Marketing at Monte Carlo. Molly shared her thoughts on category creation and content in B2B SaaS and a whole lot more. We explored why: - You should create an emotional connection offline and on - It pays to put a face on your product - Content quality trumps quantity Dive deeper into GTM mavericks here: https://www.commonroom.io/podcast/ Follow Common Room on LinkedIn here: https://www.linkedin.com/company/common-room-hq/ Follow Molly on LinkedIn here: https://www.linkedin.com/in/vorwerck/ Join Uncommon, the Common Room community, here: https://www.commonroom.io/community/

20. feb. 2025 - 81 h 40 min

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