GROWERS GONNA GROW

Great Plants Don't Sell Themselves - Katie Elzer-Peters

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Katie Elzer-Peters, founder of The Garden of Words [https://thegardenofwords.com/?utm_source=chatgpt.com], to discuss one of the most overlooked challenges in the green industry: marketing. Katie shares her perspective on why great products alone aren't enough, how storytelling influences customer behavior, and what growers, landscapers, and garden centers can do to stand out in an increasingly crowded market. The conversation explores digital marketing, customer loyalty, email marketing, AI, and the importance of helping customers understand not just what you sell, but why it matters. If you've ever wondered why some businesses become destinations while others struggle to gain attention, this episode offers practical insights into what actually drives growth. Want to learn more about Raynes nursery consulting? Click Here [https://linktr.ee/rayne.taproots]

Will AI Change How Landscapes Are Designed? - Luis Benavides

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Luis Benavides, founder and CEO of Neighborbrite, to discuss how artificial intelligence is changing the way homeowners approach landscape design. Neighborbrite [https://www.google.com/aclk?sa=L&pf=1&ai=DChsSEwiviMfvnv-UAxVecX8AHV55DzQYACICCAEQABoCb2E&co=1&ase=2&gclid=CjwKCAjwuanRBhBSEiwAY5y6VwuJI77pR0XHDxtWQfvMiOL1JhBsVxL92ljaAdIv5J5epVJyQ_iiXBoCq68QAvD_BwE&cid=CAASuwHkaK1ZA6VAWEMBGOeif1DYHvLoWq0RdR4yUAoImV7Zd348-lXQi2JrhwLS-nHaP_RwBLCFapEvaKWtWss5j3uTCVjHNSFjkNnso6Lq9c3kgmcZTPQt93LcAfrZ79t9h7ty8iyWeTMYDClrht8O4tQe46CZP9QHIIu9K_jqvE4ETYaowMugx38DcgFC94C5uPdYW6yKvFBr82B4AxXKZhuGXYQ-jPRoAwq4hfjp0WQja2BITZo4KGiUQqZE&cce=2&category=acrcp_v1_32&sig=AOD64_0UyYdrEprVdtANVLXiFmVlh5iw1Q&q&nis=4&adurl=https://neighborbrite.com/?utm_campaign%3Dg_1_na%26gad_source%3D1%26gad_campaignid%3D21284376146%26gbraid%3D0AAAAApv0mEsf4i_y1vBbAExCeQg4Tb1Xk%26gclid%3DCjwKCAjwuanRBhBSEiwAY5y6VwuJI77pR0XHDxtWQfvMiOL1JhBsVxL92ljaAdIv5J5epVJyQ_iiXBoCq68QAvD_BwE&ved=2ahUKEwjegcDvnv-UAxXBkyYFHXawILMQ0Qx6BAgMEAE] allows users to upload a photo of their yard and generate customized landscape concepts in minutes. What started as a solution to make landscape design more accessible has grown into a platform serving hundreds of thousands of users and generating millions of landscape designs. Rayne and Luis discuss how AI is influencing homeowner expectations, emerging landscape trends, the role of professional designers and contractors, and what these changes could mean for nurseries and the broader green industry. If you've wondered how technology will shape the future of landscaping, this episode offers a fascinating look at where things may be headed. Want to learn more about Rayne? Click here [https://linktr.ee/rayne.taproots]

Turf’s Up Radio Founder Darren Gruner

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Darren Gruner, founder of Turf's Up Radio, to talk about why the green industry needed its own media platform and how industry communication is evolving. Darren shares the story behind building a 24/7 radio network dedicated entirely to landscaping, lawn care, nurseries, and green industry businesses. The conversation explores how platforms like Turf’s Up Radio help contractors, growers, and business owners connect, learn, and share real-world experiences in an industry that has historically lacked centralized communication. Rayne and Darren also discuss the role media plays in shaping the future of the industry, how knowledge-sharing impacts business growth, and why creating spaces for honest conversations matters more than ever. If you’ve ever wondered how the green industry is evolving beyond the jobsite, this episode offers a behind-the-scenes look at one of the platforms helping drive those conversations. Want to learn more about Rayne? Click this link [https://linktr.ee/rayne.taproots] Want to learn about Turfs Up Radio? Click this link [https://www.turfsupradio.com/listen-live/]

Busy Doesn’t Mean Profitable (Dan Platta)

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Dan Palatta, owner of Best Damn Bookkeeping, to break down a common problem in the green industry: businesses that stay busy but still struggle to understand their profit. Dan shares insight into why financial visibility is often lacking in nursery and landscape businesses, and how plant inventory, seasonal cash flow, and inconsistent pricing can make it difficult to know where money is actually being made or lost. The conversation dives into the unique financial challenges of plant-based businesses, including how inventory behaves differently than traditional products, where margins tend to slip, and what owners should be tracking more closely. If you’ve ever wondered why your business feels active but your numbers don’t reflect it, this episode offers a clearer look at what’s really going on. Want to learn more about Rayne? Click this link [https://linktr.ee/rayne.taproots] Want to learn more about Dan? Click this link [https://bestdamnbookkeeping.com/]

LA Design vs Landscaper Reality with the Joneses

In this episode of Growers Gonna Grow, Rayne Gibson sits down with Eric Jones, also known as Turf Teacher, to break down one of the biggest disconnects in the green industry: the gap between plant design and plant availability. Designers create the vision. Growers manage production timelines. Contractors are left trying to make the two align. The problem is, they often don’t. Rayne and Eric dig into why plant lists frequently don’t match what’s actually available, how production timelines are misunderstood, and where communication breaks down between landscape architects, nurseries, and contractors. They also discuss what happens in the field when plans fall apart, when contractors should push back, and what better collaboration between designers and growers could look like. If you’ve ever tried to source plants for a job and realized the plan doesn’t match reality, this episode explains why. Want to learn more about Rayne? Click Here [https://linktr.ee/rayne.taproots] Want to learn more about the Joneses? Instagram [https://www.instagram.com/turfteacher/] Website [https://turfteacher.com/]