Growth3

2 - Ludovic Simon Head of Growth @Ledger on Creating Growth Strategies in a Bear Market

Ludovic Simon, Head of Growth @Ledger shares with us the evolution of Ledger's growth strategy and how they managed to generate 7x growth in the middle of a bear market. What you'll learn: 0:00 - Introduction of Ledger 2:14 - The foundations of the growth team at Ledger 4:53 - The evolution of Ledger’s value proposition in a maturing market: going from niche to mainstream. 11:14 - Creating a successful collaboration program to drive growth 17:28 - How Ledger built a referral program driving ~10% of their revenue 20:38 - Ledger’s marketing tool stack 24:56 - How the tragic events that happened in crypto in 2022 helped the industry mature 29:05 - Ludovic’s recommandations to become a better web3 marketer Find Ludovic on twitter @LudovSim [https://twitter.com/LudovSim]. Hosted by @0xnicco [https://twitter.com/0xnicco].

1 - Matthew Howells-Barby CMO @DecentralGames on Growth for Web3 Games

Matthew Howells-Barby, CMO at DecentralGames shares insights on how to build the foundations of a sustainable game economy. Plan: 01:21 - What is DecentralGames. Daily active users, revenue and DAO structure. 05:45 - How they structure their growth team. 07:42 - Going from Web2 to Web3 as a marketer. 10:50 - How to build the foundations of a sustainable game economy. 16:43 - Build Web3 games that are actually fun to play, not just a Defi protocols with a game built on top. 18:53 - How to create a great user acquisition strategy for Web3 games. 24:32 - Converting new Twitter followers into users using retargeting, emailing and content marketing. 28:40 - Optimizing for user retention and building virality loops. Product-led growth for Web3 games. Find Matt on Twitter @matthewbarby [https://twitter.com/matthewbarby]. Hosted by @0xnicco. [https://twitter.com/0xnicco] Recorded the 29/11/2022.