GTM Engineer School

How 150+ Companies Are Scaling GTM with AI | Fireside Chat with Insight Partners' Jared Brickman

In this fireside chat, Jared Brickman—VP at Insight Partners and AI advisor to 150+ B2B companies—shares hard-won lessons from the frontlines of AI adoption in go-to-market (GTM) teams. We cover: • The biggest misconceptions about AI in sales and marketing • A simple 4-part framework to prioritize AI use cases • Real case studies from companies like 6sense and top SaaS firms • How to scale campaigns, automate inbound, and support deal teams with AI • Why most companies stall out after buying ChatGPT—and how to avoid it Whether you’re a revenue leader, operator, or founder, this conversation will help you move beyond the hype and build AI workflows that actually scale. 🎙 Hosted by Jared Waxman (GTM Engineer School) In this fireside chat, Jared Brickman—VP at Insight Partners and AI advisor to 150+ B2B companies—shares hard-won lessons from the frontlines of AI adoption in go-to-market (GTM) teams. We cover: • The biggest misconceptions about AI in sales and marketing • A simple 4-part framework to prioritize AI use cases • Real case studies from companies like 6sense and top SaaS firms • How to scale campaigns, automate inbound, and support deal teams with AI • Why most companies stall out after buying ChatGPT—and how to avoid it Whether you’re a revenue leader, operator, or founder, this conversation will help you move beyond the hype and build AI workflows that actually scale. 🎙 Presented by GTM Engineer School #GTM #AI #SalesTech #MarketingAutomation #B2BSaaS