In Her Direction

Advice to My Younger Self: 8 Creative Women in Media Share What They Wish They Knew Sooner

If you could tell your younger self one thing, what would it be? In this Season 1 compilation, eight creative women from film, TV, marketing and media share the one piece of advice they'd give their younger selves. Featuring: Monica Medellin (sports documentary film director, executive producer, creator of Surf Girls), Kara Barnett (award-winning senior creative and former TV producer), Diana Weisman (award-winning creative director), Leah de Leon (filmmaker and founder of Sundoc Studios), Jordan Ching (filmmaker and CEO of Flipbird), Catherine Argyrople (filmmaker and founder of Catalyze Her), and Samantha Yehle (director of social and brand strategist). In Her Direction is a podcast and YouTube series, hosted by video creative Brittany Doohan, that highlights creative women making bold moves in media — directors, editors, producers, writers, designers, founders and more. Subscribe for new episodes — new season coming July 2026 #InHerDirection #WomenInFilm #CreativeCareer Thanks for listening! Want more?  Watch full In Her Direction episodes on YouTube [https://www.youtube.com/@inherdirectionshow] & Spotify [https://open.spotify.com/show/76WLXcR2EwSrxqMUzpD85p?si=ZOgULJDkTKuvqHayEJkGZQ&nd=1&dlsi=b21d3a096ff6497e] Follow @inherdirectionshow on Instagram [https://www.instagram.com/inherdirectionshow] for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

Road to 39M Views: How Real Stories Go Viral on Social Media & Spark Conversation w/ Director of Social Sam Yehle

Ever wonder how viral ideas are born? Or how a parenting brand turned breast milk ice cream into a national conversation and a singing farts video into 39 MILLION views?  In this episode of In Her Direction, host Brittany Doohan sits down with Sam Yehle, Head of Social and in-house content creator at Nara Organics (formerly at Frida), to unpack her creative process, cultural forecasting, and the moment the internet told her exactly what to make next. Sam breaks down: * How the breast milk ice cream campaign started with a real consumer insight — and led to partnering with Josh Hart, a player for the New York Knicks * Why social listening is the most underrated creative tool * How she uses “culture radar” to predict what people will be talking about * The creative spark behind Frida’s viral 39M-view Snow White/Windi product video * Why parents are using TikTok and Reels as their new search engine * Her pivot from marketing generalist → viral video creator → Head of Social * How to make product content actually interesting * Why real, messy, honest stories always win online Whether you're a social media manager, creative strategist, brand leader, or a parent who’s chronically online, this episode will change the way you think about short-form video and the future of parenting content. Thanks for listening! Want more?  Watch full In Her Direction episodes on YouTube [https://www.youtube.com/@inherdirectionshow] & Spotify [https://open.spotify.com/show/76WLXcR2EwSrxqMUzpD85p?si=ZOgULJDkTKuvqHayEJkGZQ&nd=1&dlsi=b21d3a096ff6497e] Follow @inherdirectionshow on Instagram [https://www.instagram.com/inherdirectionshow] for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

She Built This: How to Be a Creative Leader & Run a Production Company, Feat. 3 Female Founders Who Do It

In this episode, host Brittany Doohan chats with three female founders who’ve built creative companies from the ground up:  * Leah de Leon, filmmaker and co-founder of Sundoc Studios a full-service documentary production company * Jordan Ching, CEO and co-founder of Flipbird — an award-winning creative agency * Catherine Argyrople, filmmaker and founder of CATALYZE HER, a global production company We talk about their inspiration for starting their companies, what stories they thought were missing from the industry, what makes a great creative leader, and their best advice for others who want to break into the production industry.  🔔 Subscribe for more interviews with accomplished women in video production, media and beyond.  Chapters:  * 00:00 Intro * 00:53 Meet the Founders * 01:22 Why They Started Their Production Companies * 04:28 What Makes a Great Creative Leader * 07:45 Non-Negotiable Mission & Team Culture Values  * 13:45 Advice for Others in the Production Industry  * 19:13 Connect with the Founders Thanks for listening! Want more?  Watch full In Her Direction episodes on YouTube [https://www.youtube.com/@inherdirectionshow] & Spotify [https://open.spotify.com/show/76WLXcR2EwSrxqMUzpD85p?si=ZOgULJDkTKuvqHayEJkGZQ&nd=1&dlsi=b21d3a096ff6497e] Follow @inherdirectionshow on Instagram [https://www.instagram.com/inherdirectionshow] for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

Putting You In Your Work: Data, AI & the Future of Creativity, Feat. Creative Director Diana Weisman

In this episode of In Her Direction, host Brittany Doohan interviews Diana Weisman, an award-winning creative director. Diana has led creative in advertising and branded content for companies such as Bustle, W, Nylon, Popsugar, Conde Nast and most recently Code and Theory. Listen to learn how to put you into your creative work, how to use data and strategy to create campaigns that are like “Labubu,” and how AI could impact the future for creatives.  Thanks for listening! Want more?  Watch full In Her Direction episodes on YouTube [https://www.youtube.com/@inherdirectionshow] & Spotify [https://open.spotify.com/show/76WLXcR2EwSrxqMUzpD85p?si=ZOgULJDkTKuvqHayEJkGZQ&nd=1&dlsi=b21d3a096ff6497e] Follow @inherdirectionshow on Instagram [https://www.instagram.com/inherdirectionshow] for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

Uncovering Your Path: How to Find Your Creative Identity & Pivot In Your Career, Feat. Senior Creative Kara Barnett

In this episode of In Her Direction, host Brittany Doohan chats with Kara Barnett, an award-winning senior creative and former TV producer, to talk about pivoting in your career, and finding and staying true to your creative identity.  Thanks for listening! Want more?  Watch full In Her Direction episodes on YouTube [https://www.youtube.com/@inherdirectionshow] & Spotify [https://open.spotify.com/show/76WLXcR2EwSrxqMUzpD85p?si=ZOgULJDkTKuvqHayEJkGZQ&nd=1&dlsi=b21d3a096ff6497e] Follow @inherdirectionshow on Instagram [https://www.instagram.com/inherdirectionshow] for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.