Irish Marketing Podcast

44 - Creatives Series: Nick Kelly Part 02

In part 2 of our Creative Series interview Nick Kelly traces a remarkable journey from disillusioned musician to pioneering filmmaker, taking in hand-written pre-crowdfunding campaigns, Oscar-shortlisted shorts, high-budget Guinness ads, and casting Michael Fassbender along the way. And then, on a rainy Dublin evening, a spontaneous decision to cycle his guitar to the 3Arena sparked an idea that would become The Song Cycle — a recent film asking whether it's possible to tour without fossil fuels, and what it even means to keep making art if the world isn't watching.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

43 - Creatives Series: Nick Kelly Part 01

In the first of our Creative Series, Daryl sits down with acclaimed Irish creative Nick Kelly — filmmaker, musician and award-winning copywriter — to explore his career. We dig into his philosophy on creativity — why the best ideas are accidents you don't understand until years later, why fear kills ideas faster than anything else, and why immunity to rejection is one of his super powers.  And Nick talks about some of his adland campaign highlights working for brands like Guinness and Irish Ferries Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

IMP Short Cut: The Pub That Refused To Die

In light of the news that Publicis Dublin, Thinkhouse and Heineken picked up a coveted Grand Prix and four bronze lions at Cannes last week, we're replaying part of my interview with Fiona Curtin, Marketing Director at Heineken where she spoke about the campaign in question, The Pub That Refused To Die Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

42 - Roy Keane, High Expectations, and Sky's Bold Bet

In this episode of the Irish Marketing Podcast, Daryl sits down with Caroline Donnellan, Director of Marketing and Brand at Sky Ireland, and Shane Doyle, Head of Strategy Brand and Creative at Core, to pull back the curtain on one of Ireland's most talked-about advertising campaigns. They reveal how Sky's entry into the crowded Irish mobile market led to the 'Expect More' platform, why Roy Keane was the only person who could bring that idea to life, and why the strategy came long before the celebrity. This is how to use borrowed fame in the right way — not just for recognition, but for relevance.  Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

41 - Emma Kelly on Elevate Turning 25

What does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that. Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the influencer gold rush, and the rise of TikTok — while keeping her agency deliberately small, sharp, and client-focused. In this conversation, Emma gets candid about the talent erosion she's seeing in marketing teams today, why she hires for attitude over credentials, and why being physically in the office together is still non-negotiable for building great people. She also reflects honestly on what it means to be a woman in her mid-fifties running an agency in an industry that hasn't always valued experience Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot Productions Studios [https://www.tinpot.ie/], Dublin ▶️  Subscribe to our Youtube channel [https://www.youtube.com/channel/UCmiLI38Lb16Qk5QwanOAQIA] 📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter [https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7457856941084643328] If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie