Juris Fabrilis

Improving Marketing Effectiveness March 3rd, 2017 Improving Marketing Effectiveness with Juris Fabrilis, Inc’s Jeffrey Sanford. Mr. Sanford was invited to present at the Tarrant County Bar Association (Texas) Annual Marketing Seminar for attorneys and this year, Mr. Sanford’s presentation was about ‘Improving Marketing Effectiveness’.  This podcast is an audio recording of the actual presentation – and luckily – the presentation deck is attached for your convenience! Improving Your Marketing Effectiveness 03-03-2017 In this episode, Mr. Sanford covers Marketing Planning & Execution, Digital Considerations and Traditional Marketing Considerations for attorneys. He covers topics such as ‘How To Make A Marketing Plan’, ‘How To Execute A Marketing Plan’ and most importantly ‘SEO is not mayonnaise’. The Digital and Traditional Consideration sections of the presentation provide a lot of insight for Attorneys who are just starting out or maybe need to re-tool their marketing efforts. Improving Marketing Effectiveness is a great presentation for anyone interested in basic marketing ideas, skills and tactics. Enjoy!