Keep It Local | Local Media Association

Journalism Careers Are Changing: Bridget Thoreson on Navigating What's Next

The journalism profession is undergoing significant change, leaving many media professionals wondering what comes next. In this episode of Keep It Local, host Ryan Welton talks with Bridget Thoreson, founder of MyCareerRiver, about the realities of navigating journalism careers in an era of layoffs, disruption, entrepreneurship, and rapid technological change. Drawing from interviews with more than 160 professionals, Bridget shares practical insights on career reinvention, adapting to uncertainty, and recognizing the value of journalism skills beyond traditional newsroom roles. Among the topics discussed: * Why the traditional journalism career ladder no longer works for many professionals * The three principles that emerged from Bridget's career research * How journalists can reframe uncertainty as an opportunity for discovery * The surprising job-search breakthrough that helped one journalist land a job after more than a year of unemployment * Why skills matter more than titles * How newsletters, podcasts, consulting, and entrepreneurship are creating new opportunities for journalists * What media professionals can do today to prepare for the future Learn more about Bridget's work at MyCareerRiver.com [https://www.MyCareerRiver.com]. Would you like to sponsor a future episode of Keep It Local [https://localmedia.org/about-lma/advertising-opportunities/]? Our membership comprises more than 3,000 local media companies of all sizes and media. We have a variety of ways to get you in front of key decision-makers within the industry.

Podcasting for Local Media: A Practical Playbook for 2026

Podcasting can feel intimidating for local media organizations. Questions about equipment, studios, editing, distribution and monetization often stop projects before they begin. In this special episode of "Keep It Local," host Ryan Welton turns the microphone on himself to discuss his new LMII Innovation Insights report [https://localmedia.org/2026/05/lmii-report-the-best-practices-of-podcasting-in-2026/] on podcasting and explain why he believes podcasts have become one of the most powerful content engines available to local media organizations today. Ryan shares practical lessons from his work in local journalism, digital audience strategy and podcast production, offering a step-by-step look at how newsrooms can launch sustainable podcast programs without massive budgets or complicated studio setups. The conversation covers everything from microphones and audio quality to Riverside workflows, video production, content repurposing and revenue opportunities through branded content. IN THIS EPISODE: * Why podcasting should be viewed as a content pillar * The biggest mistakes newsrooms make before launching a podcast * Why audio quality matters more than video quality * Recommended microphones, headphones and recording setups * Riverside vs. other remote recording platforms * Simple lighting techniques for better video podcasts * Editing workflows using Adobe Premiere Pro, Audition and HandBrake * Getting podcasts onto Apple Podcasts, Spotify and YouTube * Turning one podcast into articles, newsletters and social media content * Using podcasts to support branded content and sponsorship sales * Why long-form conversations are thriving in 2026 KEY QUOTE > "It's not just video, it's not just audio, it's short clips. It's a written article." RESOURCES MENTIONED * LMII Innovation Insights Report: Podcasting * Riverside * Adobe Premiere Pro * Adobe Audition * HandBrake * Captivate * Beehiiv * Opus Clip * Canva CONNECT Have questions about podcasting, newsroom workflows or content strategy? Contact Ryan Welton at Local Media Association to continue the conversation.

Rising Star in Innovation: Ruby Jones on Community Storytelling, Media Literacy and the Future of Local News

What happens when a journalist sees critical gaps between communities and local media? For Ruby Jones, the answer was to build something entirely new. Ruby is the founder of Empower Media Exchange [https://empowermediaexchange.org/], a Colorado-based nonprofit dedicated to community storytelling, media literacy, youth engagement and civic information. Her innovative work earned her Local Media Association's 2025 Digital Innovation Award for Rising Star in Innovation. In this episode of Keep It Local, Ryan Welton talks with Ruby about creating Colorado's first Community Information Commons, helping young people become storytellers, building trust through relationship-centered journalism and why communication skills matter far beyond the newsroom. IN THIS EPISODE * How Ruby's journalism journey began early * The inspiration behind Empower Media Exchange * Why media literacy is about more than spotting misinformation * Creating opportunities for youth storytellers * The role of intergenerational collaboration in journalism * Building the Community Information Commons * Why every organization should think like a media company * How local journalism can better connect with communities * The future of storytelling and audience trust ABOUT RUBY JONES Ruby Jones is the founder of Empower Media Exchange [https://empowermediaexchange.org/], a nonprofit organization dedicated to strengthening communities through storytelling, media literacy and civic engagement. Through initiatives including Front Range Focus, the Community Information Commons and NextGen Media Literacy Labs, she is helping create more inclusive pathways for people to share their stories and participate in local media. RESOURCES Empower Media Exchange — https://empowermediaexchange.org [https://empowermediaexchange.org] Follow Ruby Jones on LinkedIn [https://www.linkedin.com/in/rubyjones1/] Follow Ruby on Instagram: @writing4real [https://www.instagram.com/writing4real] Local Media Association — https://localmedia.org [https://localmedia.org]

2025 Digital Innovation Awards | Local Media Association

Local Media Association revealed its 2025 Digital Innovation Awards on Wednesday, celebrating the local media organizations, journalists and teams pushing the industry forward through creativity, audience engagement and innovation. Presented in partnership with Upland Second Street, this year’s awards honored impactful work across audience growth, storytelling, AI, product development, public service journalism and new business models. LMA leaders said the honorees represent the resilience and forward-thinking ideas helping shape the future of local news at a time of rapid industry change. The awards recognize organizations and individuals developing fresh approaches to connecting with audiences, growing sustainable businesses and strengthening local journalism in communities across North America.

1 Year of Keep It Local: The Ideas, Strategies and Trends Shaping Local Media

This special anniversary episode of Keep It Local, a podcast from the Local Media Association, looks back at a full year of conversations with leaders across the local news industry. Host Ryan Welton highlights the biggest takeaways on revenue, AI, audience trust, and innovation — all focused on one mission: helping local media organizations build sustainable business models. 🔑 WHAT YOU’LL LEARN Branded content that actually works 1. Why internal alignment is critical to success 2. How storytelling drives advertiser value AI in the newsroom 1. Practical use cases beyond writing 2. How AI can improve accessibility and efficiency 3. Why trust and transparency matter more than ever New revenue opportunities 1. Donation strategies that convert audiences into supporters 2. “Best of” campaigns as long-term revenue engines 3. Monetizing short-form video and branded content Audience trust & data strategy 1. What consumers actually think about AI in news 2. How zero- and first-party data strengthen relationships Growth strategies for modern newsrooms 1. Short-form video adoption 2. Community-first engagement models 3. Building direct audience relationships 🎯 WHY IT MATTERS Local journalism is evolving fast. The organizations that survive — and thrive — will be the ones that adapt, experiment, and connect deeply with their communities. This episode is a roadmap for doing exactly that. Editor's note: These podcast notes were written by AI from an episode transcript plus inputs from its host.