KLIMB Podcast

From Apple to Netflix: lessons on storytelling and creative leadership

In this episode of the KLIMB Podcast, we meet Samira Musa, Creative Executive at Netflix, who has worked across some of the most dynamic industries — from fashion and Apple to film and streaming. Samira shares her unique journey from retail leadership at Apple to producing and commissioning shows at Netflix. She talks about the art and process of storytelling, how to balance creativity with execution, and what it really means to craft stories that connect with audiences. Beyond her work in entertainment, Samira also opens up about her experience as an executive coach, her passion for helping others grow, and why understanding people is the key to leadership — in business, art, or life. A thoughtful conversation about creativity, empathy, and leadership in the age of storytelling. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Brand, Trust & VC: how Keji Mustapha (CMO Partech) rewrites venture marketing | KLIMB Podcast

This episode explores a different side of venture capital — one built on trust, long-term relationships and the power of brand. Keji Mustapha, CMO at Partech and one of Europe’s most respected voices in VC, shares her journey from early operator roles to leading brand, community and strategic communications at a multi-stage investment firm. She explains why venture marketing cannot be approached like SaaS or consumer marketing, and why VCs must focus on compound trust rather than funnels, performance dashboards or short-term campaigns. Keji breaks down the three pillars of VC brand-building — curation, convening and the “infinite game” — and how Partech uses stories, founder-led content and high-quality experiences to build credibility over years, not quarters. We discuss what a CMO actually does inside a VC, how to measure ROI on brand, and how Partech rebuilt its identity to reflect who they truly are: bold, sharp, independent thinkers. The conversation also dives into leadership, hiring for curiosity and agency, navigating imposter syndrome, and how to bring people along when selling ideas internally. Keji also reflects on working across London, Paris and New York, why relationships can’t be replaced by AI, and what it means to build a tribe that self-selects into your worldview. A candid, high-energy conversation on brand, trust and the future of VC. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

How to build marketing that actually works – with the CMO of Lemlist | KLIMB Podcast

This episode dives into what it really takes to build marketing that works in 2025 — marketing that creates demand, builds trust, and compounds over time. Domitille de Saint-Exupéry, CMO at Lemlist, shares her journey from launching a DIY startup on YouTube to leading marketing at one of Europe’s fastest-growing outbound platforms. She explains how these early experiences shaped her conviction for value-first content, community-led growth and long-term brand building. Domitille breaks down a simple but powerful framework every marketer should use: market maturity × budget. This matrix determines whether you should focus on capturing demand, creating demand, or doing both — and how to avoid the “dead zone” where neither marketing nor sales can succeed. We also discuss how to find your “genius zone” as a marketer, why CMOs must stay doers, and how to build expert content even when your team isn’t the target user. The episode also covers TikTok for B2B, employee advocacy, hiring domain experts inside marketing, selling ideas internally, employer branding, and why resilience, curiosity and personal branding matter more than ever. A candid, actionable conversation for founders, marketers and CMOs building modern go-to-market teams. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Generalists Are Back. Here Is Why w/ Kevin Branscum from Typeform | KLIMB Podcast

This episode explores how brand, content and creative operations come together inside a fast-moving SaaS company. Kevin Branscum, Senior Director of Brand Marketing at Typeform, shares his unconventional journey from fashion and luxury marketing to leading brand, creative and content teams in the tech world. He reflects on early agency work, the discipline gained from project management, and how these experiences shaped his approach to strategy, messaging and cross-functional collaboration at scale. We dive into how Typeform operates as a globally remote company, the challenges of building campaigns with distributed teams, and what it takes to rethink brand foundations in a category where AI, AEO and shifting search behaviours redefine how people discover products. Kevin discusses the evolution of Typeform beyond “just forms,” the push toward platform-level experiences, and the importance of balancing innovative features with a clear, cohesive brand narrative. The conversation also covers hiring, generalists vs specialists, measuring the impact of a rebrand, budgeting and resource allocation, influencer marketing, and why strong project management is one of the most underrated skills in modern marketing. Kevin shares candid thoughts on creative leadership, selling ideas internally, the limits of AI in early ideation, and how culture, curiosity and continuous learning shape long-term careers in brand. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.

Back stories from a Global Marketing Leader (North Face, Oakley, Canada Goose...)

In this episode of the KLIMB Podcast, we sit down with Hugues-Yo, a marketing leader who has worked with iconic brands like The North Face, Vans, Geox, Oakley, and Canada Goose. From retail marketing to brand transformation, Hugues shares two decades of experience leading global teams and helping companies shift from wholesale to D2C. He explains how to build authentic retail experiences, why creativity and speed define modern marketing, and how AI is changing the way we work. Now working as a fractional CMO, Hugues helps challenger brands grow faster by combining strategy, creativity, and execution. A sharp and inspiring conversation about leadership, transformation, and the future of marketing. Hosted on Ausha. See ausha.co/privacy-policy [https://ausha.co/privacy-policy] for more information.