Legal Marketing Radio

Episode 46 - Legal Intake Optimization With Kerri Coby White

Optimizing Legal Intake with Kerri Coby White: Insights from The Law Firm Growth Machine In this episode of Legal Marketing Radio, Chip LaFleur interviews Kerri Coby White, CEO of Kerri James and author of 'The Law Firm Growth Machine.' With over a decade of experience helping law firms enhance their intake, business development, and growth strategies through data and technology, Kerri shares her journey from education to marketing for law firms. They delve into the importance of optimizing legal intake, the role of empathy and human-centered design, and the impact of AI on marketing and intake processes. Kerri also discusses her transition from teaching to marketing, her innovative intake system, and the critical role of data in driving sustainable growth for law firms. Tune in to gain valuable insights on transforming legal intake into a competitive advantage and learn about Kerri's book, which provides practical strategies for law firm growth. 00:00 Introduction to Legal Marketing Radio 00:42 Meet Kerri Coby White: From Educator to Legal Marketing Expert 02:31 The Role of AI in Modern Marketing 16:32 The Importance of Empathy in Client Interactions 20:08 Practical Tips for Improving Legal Intake 23:28 Conclusion and Final Thoughts

Episode 45 - What Social Media Trends Really Mean for Attorneys With Jason Brower

Leveraging Social Media for Strategic Growth: Insights from Jason Brower In this episode of Legal Marketing Radio, Chip LaFleur discusses social media strategies with Jason Brower, Director of Membership and Communications at Kent Country Club. Jason shares his unique perspectives on how attorneys and law firms can use social media strategically for growth, moving beyond simply chasing viral trends. With a rich background in social media and automation in both sports and the legal industry, Jason offers actionable advice on creating diverse content, engaging communities authentically, and adapting strategies to the highly regulated environments found in both private clubs and law firms. The conversation also touches upon the impact of private equity in the legal field, effective social media practices, and key performance indicators for measuring success. 00:00 Introduction to Legal Marketing Radio 00:44 Meet Jason Brower: Social Media Expert 01:42 Jason's Journey in Social Media 03:01 Social Media Strategies for Law Firms 05:15 Private Equity in the Legal World 07:55 Creating Engaging Content 11:17 Community Engagement and Volunteering 12:20 Clubhouse Renovations and Communication 15:22 Lightning Round: Social Media Tips 18:20 Conclusion and Farewell

Episode 44 - The Importance of DEI Initiatives in the Current Climate With TaRita Johnson

Strategic and Inclusive Talent Pipelines with TaRita D. Johnson In this episode of Legal Marketing Radio by LaFleur Marketing, we explore the critical intersection of diversity, equity, and inclusion (DEI) with marketing. TaRita D. Johnson, Senior Vice President of Talent and Diversity at The Right Place, shares insights on building strategic and inclusive talent pipelines. Johnson's extensive background in higher education, corporate talent acquisition, and DEI program design informs her approach to bridging connections between employers, educational institutions, and communities. She emphasizes the importance of values-based branding for law firms, highlighting that a firm's commitment to DEI can directly impact client and employee trust, retention, and overall organizational credibility. The discussion spans DEI implementation strategies, leadership challenges, and the importance of authentic representation in marketing and workplace culture. 00:00 Introduction to Legal Marketing Radio 00:06 Meet TaRita D Johnson: Career and Background 01:25 Role and Responsibilities at The Right Place 04:20 The Importance of Diversity, Equity, and Inclusion 04:39 Values-Based Branding in the Legal Industry 06:40 Challenges and Strategies in DEI Implementation 19:00 Advice for Law Firm Leaders 20:15 Conclusion and Farewell

Episode 43 - Private Equity and Non-lawyer Ownership of Law Firms With Steve Gursten

Private Equity and Non-lawyer Ownership of Law Firms With Steve Gursten In this episode of Legal Marketing Radio, Chip LaFleur interviews Steve Gersten of Michigan Auto Law. They delve into the evolving landscape of the legal industry, particularly focusing on the influx of private equity and non-lawyer ownership of law firms. Steve provides insights from a recent conference in Nashville, discussing the pros and cons of these developments, the impact on small and solo law firms, and the challenges posed by increased competition and scale efficiencies. The episode also explores strategies for small firms to differentiate themselves, the importance of trial experience, and building community relationships as a defense against the rise of large, data-driven law practices. 00:00 Introduction to Legal Marketing Radio 00:06 Meet Steve Gersten: Top Trial Attorney 00:26 The Shift in Legal Industry: Private Equity and Non-Lawyer Ownership 01:09 Concerns and Opportunities with Private Equity in Law 03:38 Impact on Small Law Firms and Legal Services 06:14 Strategies for Small Firms to Compete 09:35 The Importance of Client Service and Community Involvement 13:39 Leveraging Expertise and Specialization 22:16 Final Thoughts and Advice for Small Firms 28:34 Conclusion and Farewell

Episode 42 - Why Humans Beat Bots with Ted DeBettencourt

Why Humans Beat Bots with Ted DeBettencourt In this episode of Legal Marketing Radio by LaFleur Marketing, co-founder of Juvo Leads, Ted DeBettencourt, joins to discuss the superiority of human-operated live chat services in converting digital leads within the legal sphere. Ted shares his journey from running a legal marketing agency in Boston to founding Juvo Leads, which now serves over 1100 law firms nationwide. The conversation addresses the limitations of AI in managing complex and empathetic client interactions and emphasizes the importance of a human-AI hybrid model. Ted also discusses the use of AB testing to continually improve chat strategies and highlights the ongoing challenges and future prospects of integrating AI with human chat operators. 00:00 Introduction to Legal Marketing Radio 00:05 Meet Ted DeBettencourt: From Legal Marketing to Juvo Leads 00:25 The Human Element in Digital Lead Conversion 01:23 The Birth of Juvo Leads 03:05 AI vs. Human Interaction: A Deep Dive 05:18 The Power of Data and AB Testing 12:23 Future of Chat and AI Integration 13:52 Conclusion and Final Thoughts