EP #63 GTM Careers, Compensation & Wealth Planning with Anthony Herrera
In this episode, Dan Pascone speaks with Anthony Herrera, President of Pursuit Sales Solutions, about how go-to-market leaders should think about career moves, compensation packages, and long-term wealth planning.
They cover the current GTM hiring market, what makes sales and marketing leadership roles unique, how candidates can identify the right company stage for their skill set, and why compensation should be evaluated far beyond base salary and bonus.
Dan and Anthony also discuss equity compensation, 401(k) benefits, mega backdoor Roth opportunities, deferred compensation, leadership development stipends, hybrid work, and creative ways senior leaders can negotiate roles that support their broader life goals.
TOPICS DISCUSSED:
* Why your next executive or GTM role is also a financial planning decision
* How career changes impact long-term wealth, retirement, and lifestyle goals
* What makes hiring for go-to-market roles unique
* The difference between builders, scalers, rebuilders, and operators
* How GTM leaders can identify the right company stage for their skill set
* Why many sales leadership roles have high turnover
* How to evaluate risk before accepting a CRO, VP Sales, or GTM leadership role
* Why equity compensation may not always be as valuable as it looks
* Current compensation trends in GTM roles
* What candidates should negotiate beyond base salary, bonus, and equity
* The importance of 401(k), Roth 401(k), and mega backdoor Roth benefits
* How deferred compensation can support senior executives nearing career transition
* Using phased exits, advisory roles, and succession planning as negotiation tools
* Why networking and thought leadership matter for GTM career growth
* Anthony Herrera’s advice for younger professionals: keep saying yes
🎯 WHAT YOU’LL LEARN
* How GTM leaders can find the right role and company stage
* Why compensation should be viewed through a financial planning lens
* What to consider when evaluating equity, bonus, and benefits
* How retirement benefits can accelerate financial independence
* Why deferred compensation and phased exits can be powerful tools
* How senior leaders can negotiate for better alignment between work, wealth, and life
🔗 Learn more: makingsenseofyourmoney.com [http://makingsenseofyourmoney.com]
#GTM #ExecutiveCareers #SalesLeadership #CompensationPlanning #WealthStrategy #CareerStrategy #EquityComp #RetirementPlanning #FinancialPlanning #MakingSenseOfYourMoney
Tailored Wealth is a marketing name used when offering advisory services, however advisory services are conducted exclusively through Sovereign Financial Group, Inc. Services are only offered to clients or prospective clients where Sovereign and its representatives are properly licensed or exempt from licensure.