Antoine de Brabant on Entrepreneurship, Values, and Knowing When to Walk Away | Making Your Mark
What happens when your business is growing, the opportunity is huge, but your values are no longer aligned with the people beside you? For Antoine de Brabant, coâfounder of Wordans and later Jobbook, the turning point came when success and identity no longer matched. Walking away wasnât failure â it was the beginning of rebuilding a career rooted in clarity, integrity, and longâterm purpose.
Antoine shares how early entrepreneurial wins, partner dynamics, burnout, and a surprising health scare forced him to rethink what he wanted from work and life. Today, heâs building a recruitment agency grounded in values, while exploring a tech project that brings him back to the creativity and speed he loves. His story is a candid look at choosing the right partners, navigating stress, and reinventing yourself without losing your entrepreneurial fire.
He opens up about:
âą Coâfounding Wordans and early lessons in productâmarket fit
âą Why misaligned values pushed him to walk away
âą Building Jobbook with family and choosing the right partners
âą Burnout, stress, and developing an allergy to marijuana
âą Why 2026 should be a year of learning, not rushing
âą How AI and technology are reshaping the job market
âą Rebuilding a business grounded in clarity and longâterm purpose
Episode Chapters
00:00 Introduction to Antoine de Brabant
04:11 CoâFounding Wordans and Early Entrepreneurship
10:02 Pivoting Toward Strengths in the Business
18:13 Leaving Wordans Over Misaligned Values
24:57 Starting Jobbook with Family and Partners
30:10 Lessons on Choosing Business Partners
36:32 Mentorship, Advisors, and Learning from Experience
41:44 Burnout, Stress, and Developing a Marijuana Allergy
44:58 Balancing Speed and Strategy in Entrepreneurship
48:43 Why 2026 Should Be a Year of Learning
52:38 Embracing Technology and AI in the Job Market
56:00 Moving On from Jobbook and Starting a Recruitment Agency
59:25 Building a ValuesâBased Foundation
01:03:57 Keeping the Passion for Entrepreneurship
01:06:31 Advice: Try, Fail, Believe, Repeat
01:09:07 Gratitude and Closing
01:10:31 The LinkedIn Rule: 3s, 33s, 333s
Discovery Optimization
This episode explores entrepreneurship, valuesâdriven decisionâmaking, misaligned success, partner dynamics, burnout, and rebuilding a career with clarity and purpose. Ideal for listeners interested in startup lessons, career reinvention, and the realities of choosing values over opportunity.