Manufacturing Insiders

Do You Even Understand What You Sell? | Connor Ouwinga - Porous Pave Inc.

Most manufacturers think they’re selling a product. They’re not. They’re selling a result. In this episode of Manufacturing Insiders, Connor Ouwinga of Porous Pave breaks down what it really means to understand your value proposition—and why the companies that win are the ones who can clearly articulate and understand where their product fits into solving customer problems. Because in most cases… it’s not about cost. It’s about whether you’re actually the solution. This conversation goes beyond surface-level marketing and gets into the real work: - Identifying the problems your customers actually care about - Positioning your product as a clear solution - Making smarter investments in automation and AI - Navigating uncertainty—from global conflict to economic shifts - Building a business grounded in purpose, and long-term vision This is a masterclass in turning what you do into a story that actually sticks. Manufacturing Insiders is all about sharing real stories from leaders who are solving the toughest challenges in the industry. Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ [https://mfginsiders.com/] If you find value in this episode, make sure to like, subscribe, and follow along for more conversations like this! Visit their Website! https://www.porouspaveinc.com/ [https://www.porouspaveinc.com/] Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ [https://www.wecreate.com/services/marketing-consulting/] https://www.wecreate.com/contact/ [https://www.wecreate.com/contact/]

Workforce Motivation has NEVER been lower | Josh Cardoz - Sponge Learning

Josh Cardoz is the Chief Creative and Learning Officer of Sponge, A global enterprise learning company, focused on enabling the workforces of the world. They recently released a whitepaper entitled Mobilizing Generation Numb, which tackles global upheaval, economic instability, the insidious after-effects of the pandemic, and the digital saturation that is creating a workforce generation that is ‘numb.’ This conversation tackles many of these topics including economic instability, ai uncertainty, digital overstimulation and the role each plays in creating a numb workforce. You will not want to miss this incredible conversation! Visit their Website! https://www.spongelearning.com/en/meet-generation-numb [https://www.spongelearning.com/en/meet-generation-numb]. Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ [https://www.wecreate.com/services/marketing-consulting/] https://www.wecreate.com/contact/ [https://www.wecreate.com/contact/] Welcome back Maria Emilia Ballesteros, Defense Architect at praesiDM, who joins us as a co-host on today's episode! Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ [https://mfginsiders.com/]

The 10 Year Plan that Built this Machine Shop

Chris Basgall is the CEO of Catamount Machine Works, whose 10 year plan, covered in this video, has secured their AS9100 Certification, their ITAR Registration, their JCP Certification, and are CMMC 2.0 Compliant. This conversation covers this 10 year plan, incorporating automation, the value of certifications, the role of leadership in implementing the plan, and how they create the incentives necessary to maintain compliance. This is an amazing conversation anyone can learn from! Visit their Website! https://catmw.com/ [https://catmw.com/] Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ [https://www.wecreate.com/services/marketing-consulting/] https://www.wecreate.com/contact/ [https://www.wecreate.com/contact/] Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ [https://mfginsiders.com/]

The Pain Points in Component Finishing Nobody Addresses | Steve Alviti - Bel Air Finishing

Steve Alviti is the President of Bel Air Finishing Supply Corporation, where they engineer individualized mass finishing solutions for industries like jewelry, metal finishing, precious metal polishing, and recovery applications. This is a really insightful conversation into the process of Bel Air in creating these individualized automation solutions. We cover their value proposition, how automation drives their solutions, and how they handle customer pain points. Take some time to learn from Steve’s vast experience in the manufacturing industry. Visit their Website! https://belairfinishing.com/ [https://belairfinishing.com/] Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ [https://www.wecreate.com/services/marketing-consulting/] https://www.wecreate.com/contact/ [https://www.wecreate.com/contact/] Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ [https://mfginsiders.com/]

Can Microfactories Restore America’s Manufacturing Edge? Errol Rodericks - Denodo

Errol Rodericks is the Product & Solutions Marketing Director at DenodoTech, a Data Management Platform for Agentic AI. This is a very niche conversation covering AI impact in the manufacturing industry. We cover the gaps Errol finds in manufacturing operations, Denodo’s data driven solutions, global trends for manufacturing broken down by region, and the evolution of the agile workforce strategy. Visit their Website! https://www.denodo.com/en [https://www.denodo.com/en] Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ [https://www.wecreate.com/services/marketing-consulting/] https://www.wecreate.com/contact/ [https://www.wecreate.com/contact/] Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ [https://mfginsiders.com/]