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Los Angeles-based investment firm The Forest Road Company acquired ERT last October, ushering in an eventual rebrand to Cupra Kiro and ambitions to make the team a leading force in motorsport. Six months on from that deal, the Formula E outfit’s leadership is intent on thinking differently to achieve its goals. Mics Out sits down with Russell O'Hagan and Jeremy Tarica to find out more.

Mics Out sits down with Emily Jacobs, vice president of licensing for the Lego Group, to discuss the brand’s new collaboration with F1 and how the company’s toys and other merchandise will build engagement with the sport’s growing audience.

The Mics Out team returns with the latest business-related news in the world of motorsport, so listen along for the latest comment, insight, and analysis. This week, Cian and Tom discuss the importance of Formula 1's new commercial rights agreement and what this could mean for the teams, especially the incoming Cadillac entry. The team also discuss Stefano Domenicali's contract extension and what his recent visit to Thailand could mean for a race in the near future. Plus, there's just over one week until the BlackBook Motorsport Forum, so listen out for all the important info.

This week, Cian and Tom dig into the recently released financial results from Formula 1 and pick out some interesting facts and figures that indicate the future direction of the series. The team also looks at recent media rights developments in the US for both F1 and MotoGP and delves into an interesting collaboration between Lewis Hamilton and Lululemon. Talking points: * Why Lewis Hamilton's brand ambassador role with Lululemon is so important (05:52) * Looking at F1's financial results for 2024 (10:18) * Why did Q4 2024 underperform for the series? (15:41) * What else did we learn from the financial results? (22:43) * Breaking down MotoGP's new media rights deal with Fox in the US (27:08) * Could F1 leave ESPN? And where would it go next? (31:27)

This week, Cian, Tom and Pete reflect on the history of Formula 1 as the series celebrates its 75th anniversary, picking out some iconic moments over the years. Tom also looks to avenge his quiz defeat earlier in the year, while the team offer some wider predictions for the 2025 season.Talking points: * Reflecting on our earliest memories of F1 (05:31) * What is the best F1 race of all time? (08:52) * Ranking the most iconic circuits in F1 history (13:53) * Who is the most underrated F1 driver ever? (17:02) * Discussing the lasting legacy of Bernie Ecclestone (21:46) * The Mics Out quiz rematch - Tom vs Pete (26:17) * Predictions for the 2025 F1 season (33:50)