Google Play store fees, Kingshot's World Cup ads, AppsFlyer's $1bn raise, Kabam layoffs, Ex-King execs kill Queen, more
The mobilegamer.biz podcast is a concise, banter-free digest of what’s driving the mobile games business.
Every week, mobilegamer.biz founder and editor Neil Long goes on a walk and tells you what’s going on in under 20 minutes.
In this episode:
* Google (re)confirms that it’ll be dropping store fees by around 5% for most folks using the Play Store. Though there are caveats and complications, of course
* A cheeky look at Kingshot’s new set of World Cup ads, featuring ex-England and Brazil players
* AppsFlyer attracts a whopping $1bn investment from heavy hitters Google, Meta, Unity and Moloco, possibly to stop AppLovin conquering the world
* Kabam lays off staff in its LA office but refuses to clarify how many or why, causing more confusion
* Ex-King execs kill Queen, a start-up that has attracted as much as $50m in VC funding and has been been making casual puzzle games in stealth mode since 2022(ish)
* A quick bit on Hoyoverse’s next game, Honkai: Nexus Anima, which appears to be Genshin Impact meets Pokémon: a pretty good idea, actually
* Another quick fun one on No.10: Full Confidence, the political satire game that got a boost in the run-up to Keir Starmer’s resignation on Monday
* Mag Interactive says AI tools could help it test four times more new game ideas per year – it also delivered some solid Q3 results
* In data digest we’ve got World Cup and DTC stats, May’s ad charts, Rush Royale hit $500m, UEFN payouts and plenty more
* A dash through the latest soft launch update, including Zynga’s take on Coin Master / Monopoly Go, a Rollic UFC game, Sega’s reworking of Sonic Blitz and some usual suspects
* In new games we’ve got Pokémon Champions, a new Kingdom Rush game, a new Barbie game and the closure of blockchain game Pudgy Party
* A rattle through some of the big companies making moves in the latest jobs digest
* PLUS: an overall drowsiness in my voice and demeanour thanks to the insane heatwave gripping the UK this week
#52, 25/06/26. Supported by Xsolla.