Mobile's Next Big Thing

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Welcome to Mobile’s Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable — mobile devices are becoming more powerful, more central to people’s lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.

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10 episoder

Q&A With Kodak

Mobile's Next Big Thing talks to Jennifer Cisney, social media manager of Kodak about the company's mobile marketing initiatives and use of 2D barcodes.

10. mar. 2011 - 34 min

Interview with Starz Entertainment VP of Affiliate Sales and Marketing, Jennifer Schouten

Starz Entertainment recently announced that it has joined AT&T's Mobile Barcode Charter Program as the first TV/Network member. Mobile's Next Big Thing talks to Jennifer Schouten, VP of Affiliate Sales and Marketing at Starz Entertainment to learn more.

21. feb. 2011 - 5 min

Q&A With Small Planet Organics

Small Planet Organics is the first U.S. tofu company to add QR codes to their product labels. Mobile's Next Big Thing talks to founder Phil Spiegel about this decision and what they expect to achieve with these new labels.

1. feb. 2011 - 9 min

Q&A With Bluefly, Part 2

Last month we spoke with Bluefly’s CMO Bradford Matson on the company’s use of 2D barcodes in the Closet Confessions campaign. Now, Mobile's Next Big Things talks to Marty Keane, SVP of e-Commerce on the company's mobile marketing strategy for 2011.

4. jan. 2011 - 5 min

Q&A with Blue Fly

Earlier this year online fashion retailer Bluefly incorporated 2D barcodes into its "Closet Confessions" TV ads. MobileNextBigThing speaks with Bradford Matson, CMO of Bluefly about the campaign.

23. dec. 2010 - 4 min

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