Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

78. Why Consistency Won't Get You More Referrals or Clients and What to Focus on Instead

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here [https://modernagentsocialclub.com/] There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and it instantly became one of our all-time favorite spots. Pickles became our favorite restaurant before we ever became customers. That's exactly how familiarity works. And in this solo episode, I’m making the case that consistency on its own is not the goal. Familiarity is. The kind of presence that makes you the only agent someone can possibly think of when the moment arrives... whether they're ready to buy, refer, or just ready to finally reach out. Chelsea discusses: ♡ Why consistency alone won't get you clients ♡ The science of familiarity and why your brain is wired to trust what it recognizes ♡ How to develop a point of view that makes you impossible to forget ♡ Why showing up locally is one of the most powerful things you can do for your brand ♡ How to use brand cues to create visual recognition before someone even remembers your name — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Episode 28: Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode [https://modernagentsocialclub.com/2025/07/08/why-your-boring-life-is-actually-perfect-for-social-media/] ♡ Episode 37: Mini Personal Brand Quiz That Makes Staying Top of Mind Easy [https://modernagentsocialclub.com/2025/09/09/your-brand-menu-quiz/] ♡ Episode 59: Luxury Real Estate Branding that Feels Personal with BryAnn Buhl [https://modernagentsocialclub.com/2026/02/10/luxury-real-estate-branding-that-feels-personal-with-bryann-buhl/] ♡ Instagram: @stephanie.schutt [https://www.instagram.com/stephanie.schutt/] (host of the Pretty Vocal podcast) ♡ Book: The Slight Edge [https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463] by Jeff Olson This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]

77. How Modern Top Producers Market their Business

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here [https://modernagentsocialclub.com/] The top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face somewhere, they did it. And it worked… for the life they were willing to live. But the game has completely changed. And we think most of those agents, if they heard what's possible now (attracting clients from the comfort of your own home, using just your phone), would wish they had had that option! In this episode, we're redefining what it means to be a top producer in the modern age, so you can build a brand that works for you and doesn’t take over your life. The girls discuss: ♡ Why the old definition of "top producer" doesn't have to be yours ♡ How to reverse engineer your dream business from the destination back ♡ Why the best marketer wins (not necessarily the hardest worker) ♡ What bees can teach us about building a sustainable, high-producing business ♡ How to start showing up as a modern agent — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] ♡ Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] ♡ Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]

76. The Summer Real Estate Marketing Plan That Pays off This Fall

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here [https://modernagentsocialclub.com/] Never take advice from someone whose life you wouldn't want. Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who are stressed and crabby and haven't had a free weekend since 2009, it's easy to wonder if that's just what success costs. And we are here to tell you: it is not. There is another way, where the people who already know you are sending you referrals, where you're not convincing strangers to trust you, where your summer actually feels like summer, and your pipeline is still full come fall. That way is a personal brand (surprise, surprise). And this episode is basically our love letter to what that can look like, starting right now, this summer! The girls discuss: ♡ Summer is the best season to let your personal brand do the heavy lifting ♡ The conversion triangle and what actually gets someone to hire (and refer) you ♡ How to use the COAST method to create content no other agent can copy ♡ What to do when you're too busy for reels ♡ A simple weekly game plan: email, photo-a-day, and one local thing on repeat — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] ♡ Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] ♡ Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Instagram account: @itsmesaramartinez [https://www.instagram.com/itsmesaramartinez/] ♡ Past episode: 24. Turn Instagram Into a Referral Magnet This Summer [https://pod.link/1787457449/episode/ZGFlMjM1YTktMWE1Mi00NGM3LWE0NDUtOWRiZmY0NWJjZWM1] This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]

75. Content Ideas for Real Estate Agents who want to Stand Out and Sell More Houses

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here [https://modernagentsocialclub.com/] Whenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about! It's just me, Kayla, today, and I'm taking you inside our May Club meeting, where I walked members through some of the most scroll-stopping content I've been finding in the wild and how to make it work for their own marketing. I like to call this skill “marketing girl eyes,” that instinct for spotting a good idea and asking yourself how you can put your own twist on it. Kayla discusses: ♡ How to look at any piece of content and ask, "how can I make this work for me?" ♡ Your camera roll is already full of personal brand gold ♡ What a lifestyle blogger, a rom-com author, and a running account can teach you about real estate marketing ♡ The "hold something up" strategy that stops the scroll ♡ Journey-style content creates a following — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] ♡ Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] ♡ Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] — — Mentioned in this episode: ♡ Book: Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind [https://www.amazon.com/Draw-Win-Course-Innovate-Visual/dp/0399562990] by Dan Roam ♡ Instagram posts mentioned during the call: @elasmarketingservices [https://www.instagram.com/p/DU86y4hD6Mk/?img_index=1], @susividal [https://www.instagram.com/p/DXF6V6nCWaH/], @the.daily.balance [https://www.instagram.com/p/DXCmRnNEQR8/?img_index=2], @dr.rileycluck [https://www.instagram.com/reels/DWcEKxPEb9N/], @pearlrb [https://www.instagram.com/p/DT-QH_0DBJD/?img_index=1], @alanawinchester.photography [https://www.instagram.com/p/DT-QH_0DBJD/?img_index=1], @ugcshubhii [https://www.instagram.com/p/DU5KeZ1D15X/], @ariannecamila [https://www.instagram.com/p/DVbW8LbDUGP/], @amyporterfield [https://www.instagram.com/p/DXr9fysDBCu/] ♡ Instagram accounts worth noting: @noavko [https://www.instagram.com/noavko?igsh=ZmJxN2UwZnV5Zjh5], @lisahoogendoorn [https://www.instagram.com/lisahoogendoorn/], @cariwilliamson [https://www.instagram.com/cariwilliamson/], @authorsarahadams [https://www.instagram.com/authorsarahadams/], @miasrunningagain [https://www.instagram.com/miasrunningagain/] — Subscribe to this show to stay up to date and get the latest episodes! CLICK HERE to join Modern Agent Social Club [https://modernagentsocialclub.com/]and turn your Instagram into your biggest referral source in just 18 minutes a day! Download our free guide, Personal Brand by Friday [https://modern-agent.myflodesk.com/friday], here! Follow us on social media: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] @modernagentsocialclub [https://instagram.com/modernagentsocialclub] Follow Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] Follow Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]

74. What Nobody Tells You About Building Momentum in Real Estate

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here [https://modernagentsocialclub.com/] Did you know that planes use the most fuel of the entire flight right before takeoff? Before they're even in the air, before they've gone anywhere, that's when they need the most energy. Chelsea, of course, had to link this fact to marketing: Most agents give up before they ever get off the ground because the results in the beginning are invisible. You're burning all this fuel and you can't even see it happening. And that's exactly when most people decide to try something else, pivot, or just "see what happens" with a different approach. In this episode, we're talking about the difference between being committed and being curious, why momentum is way more fragile than it feels, and what it actually looks like to go all in on your brand, even when nothing seems to be working yet. The girls discuss: ♡ The difference between being curious and being committed, and why it matters more than strategy ♡ Momentum is more fragile than you think ♡ Common objections agents have about joining Modern Agent ♡ Why the results of building your brand are invisible at first — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls [https://www.instagram.com/modernagentmarketinggirls/] ♡ Chelsea Petersen: @hichelseapetersen [https://www.instagram.com/hichelseapetersen/] ♡ Kayla Fox: @yourhomegirlkayla [https://www.instagram.com/yourhomegirlkayla/] — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR PERSONAL BRAND BY FRIDAY HERE [https://modern-agent.myflodesk.com/friday] CLICK HERE [https://modernagentsocialclub.com/] to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Podcast: School of Sales by The Salesgirls (Macy McNeely’s podcast) [https://pod.link/1438582282?view=apps&sort=popularity] This episode was edited by Adrienne Cruz [https://adriennecruz.com/]. Mentioned in this episode: Personal Brand by Friday [https://modern-agent-marketing-girl.captivate.fm/friday]