Never Mind The Adverts

This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term? Timestamps * 00:00 Intro * 00:50 News * 10:59 Ad of the week * 13:54 Break from the commercials * 18:18 Name that brand * 24:41 Outro

Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty. Timestamps * 00:00 Intro * 00:24 Madfest roundup * 10:49 Break from the commercials - 17th Century Career Advice * 17:05 Ad of the week - Adidas * 20:06 Drinks Trolley * 24:39 Name that brand

Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core. Timestamps * 00:00 Intro * 00:29 Cannes Lions winners vs the data * 16:25 Break from the commercials * 20:27 Name that brand

Timestamps 00:00 - Start 09:44 - Ad of the week 12:20 - Name that brand 16:55 - Break from the commercials 20:34 - Merch

In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.