Episode 13. Building a Culture of Philanthropy, Michelle Benson, Founder, Culture of Philanthroopy
Charity Stories from Night Owl Philanthropy Podcast
In this episode, Michelle Benson shares her journey from fundraising to founding Culture of Philanthropy, emphasizing the importance of adapting to the external environment, creating a digital pipeline, and leveraging data for effective fundraising. Discover practical strategies to make fundraising enjoyable, authentic, and successful. In this insightful interview, Michelle Benson shares her expertise on fundraising, charity impact, and social media strategies. Discover practical tips for building sustainable income, engaging donors, and leveraging platforms like LinkedIn, Instagram, and TikTok to amplify your charity’s mission. Michelle Benson shares her insights on strategic fundraising, building strong organizational foundations, and adapting to global trends in philanthropy. Discover practical strategies for effective fundraising, the importance of understanding your audience, and how to foster a culture where philanthropy thrives.
key topics
Transition from fundraising to funding
Creating a digital pipeline for fundraisers
Using data and social media for fundraising
Building authentic charity cultures
Adapting to external environment in philanthropy Impact vs Resources in Charities
Building a Digital Fundraising Pipeline
Social Media Strategies for Nonprofits
Aligning Goals with Platforms
Overcoming Fundraising Challenges The importance of clear strategy in fundraising
Building strong organizational foundations
Understanding and segmenting your audience
The impact of global trends on philanthropy
How to foster a culture where philanthropy thrives
Resources
Michelle Benson's LinkedIn - https://www.linkedin.com/in/michellebenson/ [https://www.linkedin.com/in/michellebenson/]
Culture of Philanthropy Website - https://cultureofphilanthropy.com [https://cultureofphilanthropy.com]
Online Fundraising Course by Michelle Benson - https://cultureofphilanthropy.com/online-course [https://cultureofphilanthropy.com/online-course]
Chapters
00:00 Introduction to the Night Owl Philanthropy Podcast
05:24 Understanding Culture of Philanthropy
09:31 The Shift from Fundraising to Funding
14:39 Online Training and Its Impact
17:41 Leveraging LinkedIn for Fundraising
21:53 Data-Driven Decisions in Philanthropy
24:29 A Day in the Life of Michelle Benson
26:23 Creating LinkedIn-Friendly Content
27:45 The Role of Authentic Goals in Fundraising
28:54 Bridging the Gap Between Awareness and Fundraising
29:51 Getting Found by Funders
31:27 The Evolution of Social Media Platforms
35:19 Understanding a Culture of Philanthropy
37:49 Pressures on Fundraising Leaders
40:52 Disconnect Between Fundraising Teams and Leadership
43:12 Common Fears and Frustrations in Philanthropy
44:39 Time Management Strategies for Leaders
46:48 Building Strong Foundations for Fundraising
48:18 Understanding Your Audience in Fundraising
49:46 The Importance of Engagement and Direct Communication
52:28 Success Stories: Transformative Impact of LinkedIn Strategies
55:50 Navigating CEO and Fundraiser Expectations