The Last Asset Class Without Equity
Brian Elbogen has spent a decade building the financial product that housing forgot. After studying operations research and financial engineering at Princeton and quant investing at Two Sigma, he cold-emailed the founders of Unison with a single claim: he'd thought more about equity financing for housing than almost anyone alive. They hired him. He went on to serve as Chief Investment Officer at Unlock, and now leads Jubilee — a company bringing institutional ground leases to American homeownership at scale.
This conversation is a clinic in capital stack design, duration matching, and the structural reason housing remains the last major asset class without an equity option.
Here's what we cover:
* Why housing is the only major asset class where consumers can access debt but not equity and what that distortion has cost a generation of buyers
* The trillion-dollar commercial ground lease market hiding in plain sight, from the Empire State Building to Chick-fil-A drive-thrus, and why the same structure has never reached residential at scale
* How bifurcating land from improvements unlocks two fundamentally different risk-return profiles and why life insurance companies with fifty-year liabilities are the natural counterparty for the land tranche
* The four pillars of institutional adoption: legal perfectibility, risk-return, financeability, and liquidity, and why most new financial products die on the first one
* Why cherry-picking alpha through home price forecasting is a losing game, and what actually drives cost of capital down over time
* The fundamental break between today's buyers and the advice their parents gave them and why "own everything or own nothing" is no longer a workable frame
* Whether broad homeownership is still a defensible societal goal, and where the alignment argument breaks down
* The coming wealth transfer, the limits of the lock-in narrative, and why existing supply will never unlock the way policy hopes it will
* Starter Home 2.0: ADUs, cross-mods, systematic lot splits, rolling tiny houses and why solving new supply is a policy problem, not a venture problem
* The 203K renovation loan, why it's structurally broken at the point of purchase, and the bridge product that would make it work
* Why "if you can't beat them, join them" is the only viable path for new housing finance products competing against agency execution