Podcasting Amplified: Podcasting for Business Growth and Marketing

What Chat GPT Won't Tell You About Podcasting

So you want to build and grow a successful podcast. The question is, how? Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini. Even Google search is shifting in that direction now, with more people relying on the AI overviews rather than seeking out trusted sources, doing deep research or speaking to actual humans with experience in podcasting. Now, tools like ChatGPT can be incredibly useful, I use them myself for various tasks. But what if I told you that relying on generative AI too heavily for podcasting advice could actually be taking your podcast in completely the wrong direction? Because while these tools are very good at sounding confident, they often give surface-level answers based on an average of thousands of opinions, many of which are contradictory, outdated, or simply wrong. So in this episode, I'm going to share: * What ChatGPT won't tell you about podcasting. * The biggest AI pitfalls. * Where generative AI tools can be useful in podcasting. * Where to get your information. If you find yourself relying on AI for your answers, it's worth having a listen to this. LEARN MORE Get this right first - https://youtu.be/J1QEBYO127w [https://youtu.be/J1QEBYO127w] Editing and producing a high-quality podcast - https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx [https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx] Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

Is A Podcast Still A Podcast If It Has Video?

Is a video podcast still a podcast? Or is a podcast inherently an audio-only medium, and the moment you add video, it just becomes a video, or a video of a podcast? This is a question that's been coming up more and more recently, with Apple Podcasts now introducing seamless switching between audio and video, and enabling Apple Podcast video uploads via your podcast host. But some argue that video podcasts aren't actually podcasts at all. That they're just filmed interviews, or YouTube videos, and that podcasting is inherently audio-only. So in this episode, we're going to try and get to the bottom of that. What actually defines a podcast? Where does video come into it? And why it matters in the first place. In this episode, you'll discover - * What actually is a podcast? * Is a video podcast still a podcast? * Where did the term "podcast" come from? * The current state of video podcasting. * Do you need to do video as a podcaster? If your thinking about the future of podcasting and where video fits into the equation, this is for you. LEARN MORE Referenced The Guardian article - https://www.theguardian.com/media/2004/feb/12/broadcasting.digitalmedia [https://www.theguardian.com/media/2004/feb/12/broadcasting.digitalmedia] Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

How To Come Up With A Good Podcast Name (And Subtitle)

Your podcast name plays a huge role when it comes to attracting listeners and standing out on podcast platforms. It's one of the first things people see when they come across your show, whether that's through search, recommendations, or scrolling through a category. And in a lot of cases, it's the main thing that determines whether someone clicks or keeps scrolling. The problem is, a lot of podcasters are making some big naming mistakes that are holding them back from day one. So in this episode, I'm going to break down the three essential components of a good podcast name, plus one bonus element that can help you get discovered more easily. We'll also look at how you can use subtitles to attract more of your ideal listeners. So whether you're just getting started, or you've had your podcast for a while and want to make sure your name is working for you and not against you, this is for you. In this episode, you'll discover - * How to come up with a good podcast name. * What people get wrong when naming their podcast. * The podcast discoverability strategy that almost no-one is using. * And more… If you're thinking about the future of podcasting and where video fits into the equation, this is for you. LEARN MORE Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

How To Write Podcast Show Notes (That Get People To Listen)

If you spend hours creating your podcast episodes and you still find that it's just not getting the downloads you feel it deserves, there are a few reasons why your listeners might not be clicking. And one of those reasons could be that the show notes just aren't enticing them to listen, and that's what we're going to be covering today. Your show notes, the description of each episode that shows below an episode in podcast platforms, is one of the few chances that you have to convince your listeners and new listeners that an episode is worth listening to, so it's important that we make the best use of them. So I'm going to go over exactly what should and shouldn't be included in your show notes, and how to structure them so that you can write your show notes easily, while ensuring they're working hard to convince people to listen. We cover - * The six elements to include in your show notes if you want people to listen to your episodes. * The biggest show notes mistakes to avoid. * Is it worth using AI to write show notes? * Plug-and-play scripts you can use to make your show notes writing easier. LEARN MORE Get the free show notes template to keep - https://claricast.com/shownotes [https://claricast.com/shownotes]. CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

What The Future of Podcasting Looks Like with 20+ Years Podcaster, Mark Hunter

A lot has changed in podcasting over the last 20 years but what does the future look like for podcasters? Mark Hunter joins me in this conversation who has been podcasting for over 20 years. He was the first known podcaster in Scotland, works with big names like the NHS from his Glasgow studio and has a huge amount of insight into the podcasting landscape. We dive deep into what's changed and what still matters for podcasters if you want to stand out and achieve your goals over the next couple of years. Covered in this episode: * What's changed in podcasting over the last 20 years? * Where video fits into podcasting. * Will podcasters be replaced by AI? * The most important thing you need to keep doing to stand out from the celebrity podcasters. * And much more… If you want to know how we got here and what to expect from podcasting over the next couple of years, this is essential. LEARN MORE Podcast Studio Glasgow - https://www.podcaststudioglasgow.com/ [https://www.podcaststudioglasgow.com/] Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Mark Hunter on LinkedIn - https://www.linkedin.com/in/postablefounder/ [https://www.linkedin.com/in/postablefounder/] Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].