Podcasting Amplified: Podcasting for Business Growth and Marketing

How To Get Podcast Guests (Who Actually Grow Your Show)

If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy. Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience. Not all guests are created equal. Some guests can help you create incredible episodes that your listeners love and help you grow your audience. Others can leave you with an episode that gets very little engagement and doesn't really move the needle for your podcast at all. In the worst cases, you end up with an episode that can't even be published. That's why in this episode, I'm going to share how to get podcast guests. How to identify the kinds of guests you should be booking, how to find them, and how to approach them in a way that dramatically increases your chances of getting a yes. Covered in this episode: * How to identify your ideal guests. * Finding the right guests. * How to book podcast guests. LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout [http://www.claricast.com/guestscout] PodMatch - https://www.joinpodmatch.com/claricast [https://www.joinpodmatch.com/claricast] (affiliate link) CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

Double Your Listeners In 30 Days With This Podcast Marketing Strategy

This one podcaster was able to almost triple her downloads within a month. And it wasn't because she paid some so-called "podcast promoter". There were no paid ads. No listen-for-listen tactics. Instead, she used one of the most powerful podcast growth strategies that we know of for growing an engaged listener based for a small podcast organically. And in this episode, I'm going to break down exactly what that strategy was, why it worked so well, and how you can apply it to your own podcast. Covered in this episode: * Who this strategy works for. * The Audience Borrowing strategy explained. * How you can get these results. * Finding people who share your audience. * Reaching out to them so they reply. * Tracking your results so you can get more of them. So, if you want a way of growing your audience of engaged listeners without paying for ads, this is for you. LEARN MORE Claricast - https://www.claricast.com [https://www.claricast.com] Crack The Book on Spotify - https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv [https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv] Crack The Book on Apple Podcasts - https://podcasts.apple.com/us/podcast/crack-the-book-a-beginners-guide-to-reading-the-great-books/id1749793321 [https://podcasts.apple.com/us/podcast/crack-the-book-a-beginners-guide-to-reading-the-great-books/id1749793321] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

What Chat GPT Won't Tell You About Podcasting

So you want to build and grow a successful podcast. The question is, how? Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini. Even Google search is shifting in that direction now, with more people relying on the AI overviews rather than seeking out trusted sources, doing deep research or speaking to actual humans with experience in podcasting. Now, tools like ChatGPT can be incredibly useful, I use them myself for various tasks. But what if I told you that relying on generative AI too heavily for podcasting advice could actually be taking your podcast in completely the wrong direction? Because while these tools are very good at sounding confident, they often give surface-level answers based on an average of thousands of opinions, many of which are contradictory, outdated, or simply wrong. So in this episode, I'm going to share: * What ChatGPT won't tell you about podcasting. * The biggest AI pitfalls. * Where generative AI tools can be useful in podcasting. * Where to get your information. If you find yourself relying on AI for your answers, it's worth having a listen to this. LEARN MORE Get this right first - https://youtu.be/J1QEBYO127w [https://youtu.be/J1QEBYO127w] Editing and producing a high-quality podcast - https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx [https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx] Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

Is A Podcast Still A Podcast If It Has Video?

Is a video podcast still a podcast? Or is a podcast inherently an audio-only medium, and the moment you add video, it just becomes a video, or a video of a podcast? This is a question that's been coming up more and more recently, with Apple Podcasts now introducing seamless switching between audio and video, and enabling Apple Podcast video uploads via your podcast host. But some argue that video podcasts aren't actually podcasts at all. That they're just filmed interviews, or YouTube videos, and that podcasting is inherently audio-only. So in this episode, we're going to try and get to the bottom of that. What actually defines a podcast? Where does video come into it? And why it matters in the first place. In this episode, you'll discover - * What actually is a podcast? * Is a video podcast still a podcast? * Where did the term "podcast" come from? * The current state of video podcasting. * Do you need to do video as a podcaster? If your thinking about the future of podcasting and where video fits into the equation, this is for you. LEARN MORE Referenced The Guardian article - https://www.theguardian.com/media/2004/feb/12/broadcasting.digitalmedia [https://www.theguardian.com/media/2004/feb/12/broadcasting.digitalmedia] Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].

How To Come Up With A Good Podcast Name (And Subtitle)

Your podcast name plays a huge role when it comes to attracting listeners and standing out on podcast platforms. It's one of the first things people see when they come across your show, whether that's through search, recommendations, or scrolling through a category. And in a lot of cases, it's the main thing that determines whether someone clicks or keeps scrolling. The problem is, a lot of podcasters are making some big naming mistakes that are holding them back from day one. So in this episode, I'm going to break down the three essential components of a good podcast name, plus one bonus element that can help you get discovered more easily. We'll also look at how you can use subtitles to attract more of your ideal listeners. So whether you're just getting started, or you've had your podcast for a while and want to make sure your name is working for you and not against you, this is for you. In this episode, you'll discover - * How to come up with a good podcast name. * What people get wrong when naming their podcast. * The podcast discoverability strategy that almost no-one is using. * And more… If you're thinking about the future of podcasting and where video fits into the equation, this is for you. LEARN MORE Claricast - https://www.claricast.com [https://www.claricast.com] CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ [https://www.linkedin.com/in/joe-eftihiou/] LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd [https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd] Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 [https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934] YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z [https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z] Production by Claricast [https://claricast.com/].