Positive. Business. Action.

How to Market Your Agritourism Event: Sell More Tickets & Build a Stronger Brand

Mastering Agritourism Event Marketing with Channing Muller How do you turn a farm event into an experience people can’t stop talking about—and can’t wait to come back to? In this episode, Channing Muller shares proven strategies for elevating your farm, festival, or agritourism business through smarter marketing, stronger branding, and unforgettable guest experiences. From creating pre-event buzz to maximizing post-event engagement, this conversation is packed with practical tactics you can apply immediately. If you want to attract more visitors, improve conversions, and create a consistent brand people remember, this episode is for you. • How to create compelling event content that drives attendance • Why cohesive branding matters across multiple events and platforms • Using landing pages, email segmentation, and referral programs effectively • How signage should guide—not overwhelm—your guests • Building anticipation with FOMO and social proof • The connection between strong marketing and higher profitability • How to create content pillars that keep your audience engaged year-round • Using tools like Canva and OpenAI’s ChatGPT to simplify content creation • The biggest mistakes businesses make with logos, signs, and email campaigns 00:00 – Introduction to Channing Muller and her expertise 00:50 – How journalism shaped her marketing approach 02:05 – Matching digital storytelling with onsite experiences 03:26 – Building anticipation and leveraging FOMO 04:52 – Why showcasing event highlights matters 06:11 – Planning engagement before the event begins 07:42 – Content delivery through photos, videos, and social proof 09:16 – Why capturing content during events is critical 10:17 – Shortcut strategies for better festival marketing 11:19 – Connecting marketing efforts directly to profitability 12:02 – Leads vs. potential attendees 13:00 – Segmenting audiences for better messaging 15:04 – Avoiding the “blast everyone” email mistake 16:42 – Personalization and voice in email campaigns 19:07 – Using Canva Magic Resize + AI support 20:44 – Why custom landing pages outperform generic ones 23:00 – Writing email subject lines that get clicks 25:22 – Teaser images and click-to-reveal tactics 27:29 – Fun, engaging promotions that drive attention 28:52 – Referral programs and share incentives 34:37 – Unifying diverse event branding 37:25 – Building content pillars for long-term consistency 41:07 – The “nugget theory” of signage 44:12 – Ethical and practical use of AI tools 49:37 – Maintaining brand consistency 52:24 – Smart logo placement and subtle branding 55:37 – Why less branding is often better branding 58:39 – Encouraging organic social sharing 59:23 – Creating content between events 64:44 – The single most important landing page element 66:33 – Evaluating ad spend and ROI 69:02 – Building one strong brand across multiple events 73:48 – Capturing content for future marketing 75:28 – Channing’s “Productivity in Pockets” guide • TicketSpice for registration and referrals • Channing’s Website:https://dcmcommunications.com [https://calendly.com/url?q=https%3A%2F%2Fdcmcommunications.com&user_uuid=6234ffba-ed15-48ef-acc3-d2d1ba31540e&stage=1&hmac=4d117794cb09196f6a09e7d17834457871c71fec61032f3485e4daf6bbab0de9]• Productivity in Pockets Guide: https://dcmcommunications.com/productivity-in-pockets-agritourism-edition/ [https://calendly.com/url?q=https%3A%2F%2Fdcmcommunications.com%2Fproductivity-in-pockets-agritourism-edition%2F&user_uuid=6234ffba-ed15-48ef-acc3-d2d1ba31540e&stage=1&hmac=88b4ec7ee4fd13977a876f0ff1554d7f469911b9aff9ec0ce09e167bf1bcd7f6] Find Channing on social media!https://www.instagram.com/dcmcommunications/ [https://calendly.com/url?q=https%3A%2F%2Fwww.instagram.com%2Fdcmcommunications%2F&user_uuid=6234ffba-ed15-48ef-acc3-d2d1ba31540e&stage=1&hmac=d4d6b0d2422e39a939c2e7baad2bfcf1a61488f6f84456021ad63c44dda09b54] https://www.linkedin.com/in/channingmuller/ [https://calendly.com/url?q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fchanningmuller%2F&user_uuid=6234ffba-ed15-48ef-acc3-d2d1ba31540e&stage=1&hmac=9bd7f034bddef0e539b37f48e62626dfb276428800cf5d27ec4f8f9b49948d2a]🎧 Listen to other episodes and explore more resources here: Positive Business Action: https://linktr.ee/positive.business.action Link in bio Great marketing isn’t about doing more—it’s about creating the right message, for the right people, at the right time. From stronger branding to smarter event promotion, mastering these strategies can transform your agritourism business from “just another event” into an unforgettable destination. #Agritourism #EventMarketing #FarmMarketing #BusinessGrowth #MarketingStrategy #CustomerExperience #Branding #Entrepreneurship #FestivalMarketing #SmallBusiness

Stop Underpricing: How to Charge More and Grow Your Agritourism Business

Unlocking Pricing Strategies in Agritourism with Maureen Ballatori What if the biggest opportunity in your agritourism business isn’t more visitors—but how you price your experience? In this episode, Maureen Ballatori, CEO of Agency29, breaks down the psychology behind pricing and how farms and attractions can increase revenue, stand out, and create unforgettable guest experiences. From premium pricing to decoy strategies and brand differentiation, this conversation is packed with practical, real-world insights you can apply immediately—whether you’re a small farm or a growing attraction. • The psychology behind how customers perceive pricing • How to confidently implement premium pricing and anchoring • Using decoy pricing to influence purchasing decisions • Why premiumization is key to standing out in agritourism • How to test new ideas without taking on major risk • Real-world pricing strategies from farms and entertainment venues • Common pricing mistakes and mindset shifts to avoid • How branding and experience design impact revenue • Creating memorable moments that increase customer spend and loyalty Timestamps: 00:00 – Introduction: psychology of pricing 00:24 – Maureen’s background in agriculture and marketing 01:14 – Consumer perception and pricing strategy 01:40 – Agritourism’s role in farm business 03:03 – Revenue insights and financial breakdowns 07:50 – Financial discipline and saying no 11:11 – Premium offerings and anchoring 13:38 – Trial-and-error pricing strategies 15:15 – Bundling and pricing tactics for small farms 17:08 – Premiumization and high-end experiences 18:36 – Learning from other industries 22:30 – Branding, novelty, and collectibles 30:40 – Decoy pricing in action 32:59 – Social media-driven food and experiences 37:37 – Focus and brand mastery 41:45 – High-ticket experiences 44:24 – Testing and piloting ideas 50:08 – Timing, anticipation, and memory 51:39 – Increasing engagement and spending 55:15 – When to pivot or double down 58:55 – Spilled Salt 60:00 – Creative branding and closing thoughts To learn more from Maureen Ballatori, visit: • Agency29 - https://agency29.com/ • Maureen Ballatori Linkedin: https://www.linkedin.com/in/maureenballatori Tune in to Maureen's podcast Spilled Salt! Available on your favorite podcast platform!• Spilled Salt 🎧 Find all episodes, resources, and platforms here: Positive Business Action Linktree: https://linktr.ee/positive.business.action Pricing isn’t just about numbers—it’s about perception, experience, and value. When done right, it becomes one of the most powerful tools to grow your business and stand out in a crowded market. #Agritourism #PricingStrategy #BusinessGrowth #Entrepreneurship #MarketingStrategy #CustomerExperience #SmallBusiness #Branding #FarmBusiness #RevenueGrowth

Are You Properly Covered? Agritourism Insurance & Risk Management Explained

What’s the biggest risk in agritourism—and are you actually covered for it? In this episode, we sit down with Kim Ayers from Risk Services Levitt to break down the essential role of insurance and risk management in protecting your farm, your guests, and your business. From liability coverage to signage, vendor risks, and real-world claims, this conversation clears up common misconceptions and gives you practical strategies to reduce risk, stay compliant, and operate with confidence. Whether you're running a corn maze, pumpkin patch, or full-scale agritourism attraction, this episode is a must-listen for safeguarding your operation and planning for growth. • The essential insurance coverage for agritourism operations • Differences between farm liability, general liability, and umbrella policies • How attractions like corn mazes, jump pads, and inflatables impact coverage • The importance of proper signage and inherent risk notices • Best practices for handling incidents, documentation, and claims • How business structures (LLCs, corporations) affect liability exposure • Managing risks with third-party vendors like food trucks and rentals • Choosing the right insurance carrier as your business grows • Avoiding coverage gaps with strong contracts and risk planning 00:00 – Introduction to agritourism risk management 02:06 – Key risks when opening farms to the public 03:37 – Farm liability vs. general liability 04:13 – Overview of essential policies 06:10 – Scaling attractions and insurance impact 07:38 – Application tips and working with agents 08:59 – Preparing for audits and projections 10:33 – Signage requirements and updates 11:26 – Inherent risk protections 12:56 – Incident response: what to do (and avoid) 14:00 – Guest safety and reporting protocols 17:44 – Managing attractive nuisances 19:41 – Real-world claims examples 23:27 – Documentation and handling incidents 25:19 – De-escalation and liability prevention 27:56 – Claims development over time 29:47 – Insurance market cycles 34:49 – Industry trends and challenges 37:49 – Business structures and coverage gaps 41:13 – Landowner vs. operator liability 43:14 – Vendor and subcontractor risks 45:51 – Certificates of insurance explained 47:57 – Growth and evolving coverage needs 49:16 – Umbrella insurance simplified 53:50 – Industry outlook and opportunities Any questions? Get in contact with Kim Ayers! https://www.leavitt.com/louisiana/staff/kim-ayers?r=search?p=staff • Risk Services Levitt • Understanding Umbrella Liability Insurance • Inherent Risk Signage (Sample State Guidelines) Find all episodes, resources, and platforms here: Positive Business Action Linktree: https://linktr.ee/positive.business.action Link in bio Effective agritourism operations aren’t just about creating great experiences—they’re about managing risk proactively so you can grow with confidence and protect what you’ve built. #Agritourism #RiskManagement #Insurance #SmallBusiness #FarmBusiness #Liability #Entrepreneurship #BusinessGrowth #SafetyFirst #Operations

How to Build a Strong Company Culture and Grow Through Crisis

Building Culture, Innovating Through Crisis, and Growing with Purpose | Ticket Spice What does it take to turn a family business into a thriving tech company—while building a culture people actually love being part of? In this episode, Eric Knopf and Shadi Hayek from TicketSpice share how they transformed their business through resilience, innovation, and a deep commitment to culture. From navigating the uncertainty of COVID-19 to developing new products and strengthening their team, they reveal how intentional leadership and bold experimentation helped them not only survive—but grow stronger. You’ll also learn how focusing on people, customer experience, and continuous improvement can unlock new opportunities in the evolving experiential event industry. • The origin story of TicketSpice and the meaning behind the brand • How COVID-19 forced innovation and accelerated product development • Building and scaling a positive, resilient company culture • Why hiring for character and consistency matters most • Practical ways to retain talent and create a strong team environment • Trends shaping the experiential event and tech industries • Leveraging personalization and real-time engagement to increase revenue • The top ways to capture more revenue and reduce missed opportunities • Creating a family-like culture in a growing tech company • Why bold experimentation (even imperfect) drives long-term success 00:00 – Welcome & introduction 02:06 – Eric’s background and early insights into web-based software 04:26 – The genesis of TicketSpice 06:15 – Evolution into specialized event platforms 09:11 – Branding and the origin of “TicketSpice” 12:17 – COVID-19 impact and crisis response 13:12 – Lessons learned from the pandemic 16:00 – Pivoting to virtual and hybrid event solutions 17:29 – Building a resilient team culture 24:23 – Maintaining culture during growth 25:00 – Creating a team that genuinely cares 28:28 – Hiring for character and community 32:32 – Talent acquisition strategies 35:17 – Encouraging recognition and positivity 37:11 – Leadership, trust, and transparency 42:26 – Trends in experiential events 50:31 – Data, automation, and personalization 54:53 – Maximizing revenue opportunities 56:48 – Upselling and enhancing experiences 58:29 – Post-event engagement strategies 59:49 – Rapid-fire questions 61:27 – Embracing experimentation 63:00 – Closing thoughts Find more information about the services TicketSpice provides here:https://bit.ly/TicketSpice [https://bit.ly/TicketSpice]Find all episodes, resources, and platforms here: Positive Business Action Linktree: https://linktr.ee/positive.business.action Great businesses aren’t built by accident—they’re built through intentional culture, adaptability, and innovation. #BusinessGrowth #CompanyCulture #Leadership #Entrepreneurship #CustomerExperience #TechStartup #SmallBusiness #EventIndustry #Innovation #TeamBuilding

How to Turn Your Attraction Into a Must-Visit Experience

Elevating Agritourism Through Experience, Food, and Innovation with Randy White What does it take to stand out in today’s agritourism and family entertainment industry? In this episode, we sit down with Randy White of White Hutchinson Leisure and Learning Group to explore how attractions can evolve beyond traditional offerings into immersive, high-value experiences that attract and retain modern audiences. From the rise of adult-focused attractions to the growing importance of premium food, storytelling, and experiential design, Randy shares practical insights on how to increase profitability while delivering unforgettable guest experiences. Whether you're running a farm, attraction, or entertainment venue, this episode is packed with actionable strategies to help you differentiate your business and stay ahead of industry trends. • The evolution from petting zoos to multi-faceted entertainment experiences • How demographic shifts are opening opportunities with adult audiences • Creating transformative experiences that leave lasting impressions • Upgrading food, beverage, and retail for higher profitability • Leveraging social media, AI, and website strategy for marketing • Increasing perceived value through premium offerings and theming • Safety, layout, and design considerations for better guest flow • Future trends including pop-up art, elevated flavors, and innovative events • Pricing, packaging, and signature items as key differentiators • Building a premium mindset at every point of sale 00:00 – Introduction to Randy White and his journey 02:04 – Industry evolution and differentiation 03:08 – Demographic shifts and adult-focused experiences 04:25 – Balancing tradition with innovation 05:15 – Untapped adult markets and experiential learning 06:07 – Alcohol integration in family-friendly environments 07:09 – Examples like Dave & Buster's 08:02 – Food quality and global flavor trends 09:46 – The stages of experience (inspired by The Experience Economy) 10:43 – Educational and sensory layering 12:04 – Storytelling through food and theming 13:41 – Profitability of classes and workshops 15:17 – Elevating food beyond basics 17:41 – Fusion foods and creative flavors 18:44 – Signature products and branding 20:18 – Trend-driven food and drink concepts 23:20 – Pricing strategies and premium positioning 28:46 – Combating “cocooning” with social experiences 31:55 – Interactive environments and engagement 36:20 – Themed festivals and limited-time offers 37:58 – Future trends and innovation • White Hutchinson Leisure and Learning Group Find all episodes, resources, and platforms here: Positive Business Action Linktree: https://linktr.ee/positive.business.action Newsletter Signup Randy’s Website / Resources: https://www.whitehutchinson.com/subscribe/lenews/ [https://www.whitehutchinson.com/subscribe/lenews/]Success in today’s agritourism industry isn’t just about offering activities—it’s about creating memorable, premium, and shareable experiences. #Agritourism #BusinessGrowth #CustomerExperience #Entrepreneurship #SmallBusiness #MarketingStrategy #FoodTrends #ExperienceDesign #FamilyEntertainment #AttractionsIndustry