Raising the Brand

Raising the Brand with Ben Winn, VP Community & Content at FirstMark

Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. Today, we’re joined by Ben Winn. Ben is VP Communities & Content at FirstMark, where he works to create and scale impact for founders and the broader venture community through various communities, like Guilds by FirstMark (FirstMark's private network of 3,000+ C-Level executives representing over 80% of the global unicorn ecosystem), building bespoke networks, creating impactful content and events, and building and managing partnerships to further accelerate FirstMark and its portfolio companies. Previously, Ben was Head of Brand & Community Marketing at Catalyst Software (acquired by Totango), led Customer Success at SeamlessMD, and was Founder of CS in Focus, a global community for Customer Success professionals with over 3,000 members.

How to Break Into Private Equity Investor Relations

Path to Partner module 1: Breaking into Investor Relations with Andrew Darcovich and Debbie EidelmanComing Summer 2026 - The only structured career programme built specifically for investor relations professionals in private markets. From your first IR role to the partner conversation.Our official course partners: Sinefine and Private Equity Recruitment.

Raising the Brand with Yasmine Lacaillade - Founder of Sinefine

In this episode we’re joined by Yasmine Lacaillade, Founder & Managing Partner at Sinefine. Prior to founding Sinefine, Yasmine was the Chief Operating Officer at Drive Capital, launched by two Sequoia partners in 2013. She helped build Drive from an early stage venture fund into a multi-billion dollar private equity platform. Yasmine led key strategic operating decisions and investments and managed Drive’s limited partner relationships. She also built her own investment track record with the emerging manager scout program she launched at the firm.

100K+ Subscribers, 1,000+ Episodes, One Venture Firm: Nick Moran on Raising the Brand

Nick Moran is the Founder & GP of New Stack Ventures and the voice behind The Full Ratchet - the first venture capital podcast, launched in 2014 and now past 1,000 episodes with over 100,000 subscribers.In this episode of Raising the Brand, Nick sits down with Matt to unpack how podcasting, long before “content” was a VC strategy, became a durable advantage in building a venture firm. We explore how media can drive trust, deal flow, and brand differentiation, why non-consensus thinking matters in venture, and what it really takes to play the long game.This conversation is especially relevant for:• Emerging and established GPs building a firm brand• IR and marketing leaders in the private marketsTopics we cover:• Why Nick launched the first VC podcast• How media became a venture moat, not a marketing channel• Building trust with LPs before the first meeting• Non-consensus investing and founder archetypes• Brand clarity, systems, and long-term compounding• Why most people underestimate how long “the long game” really is🎙 Raising the Brand features conversations with leading brand builders and capital raisers across the private markets

Building a Modern Brand in Venture Capital

Raising the Brand with Sophie Buonassisi, SVP of Marketing at GTMfund. Welcome to Private Equity Marketeer’s Raising the Brand, where we delve into the stories and strategies behind the leading brand builders & capital raisers in private markets. Today, we’re joined by Sophie Buonassisi. Sophie is the SVP of Marketing at media company GTMnow and its venture firm, GTMfund. She oversees all aspects of media, marketing, and community engagement. Sophie leads the GTMnow editorial team, producing content exploring the behind the scenes on the go-to-market strategies responsible for companies’ growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind the strategies and companies.