School of Purpose

The Pulse of Communication: Purpose, Authenticity & Adaptability

What makes communication truly land in today’s noisy world? In this episode of School of Purpose, we’re joined by Sakshi Talwar — Head of Communications at LinkedIn India and former journalist — for a candid conversation on what it really takes to be heard, felt, and trusted. From high-stakes newsrooms to shaping narratives at one of the world’s most influential platforms, Sakshi shares lessons on: 🔹 Listening beyond words 🔹 Navigating the tension between authenticity and approval 🔹 The role of instinct in storytelling 🔹 Why AI can’t replicate human nuance 🔹 Reading the energy of a room — even when it’s virtual This is a masterclass in communication that doesn’t chase virality — it builds resonance. If you care about words, leadership, influence, or just want to communicate with more purpose — this episode is for you. 🎧 Listen to the full episode and let us know what resonated most.

O Gaanewali, Unmuted: Singing History Back to Life

“What does it mean to reclaim what was never truly lost — only silenced?” In this special episode, vocalist and composer Avanti Patel joins School of Purpose to share the story behind O Gaanewali — a powerful musical project that revives the voices of India’s courtesans and reclaims their space in our cultural memory. But this isn’t just about music. It’s about emotional inheritance. About listening to what history tried to hush. And finding presence — not as performance, but as truth. Avanti opens up about: * The lineage of erased women and the stories held in their songs * The rigor of classical training and the vulnerability of indie creation * How sensuality, memory, and discipline shape her voice * The tension of reaching wide without losing depth Whether you're an artist, a listener, or someone navigating your own creative inheritance — this episode will stay with you. 🎧 Listen. Feel. Remember. #OGaanewali #AvantiPatel #SchoolOfPurpose #IndianClassicalMusic #EmotionalInheritance #WomenInArt

From Noise to Narrative: How Great Brands Break Through

🎧 From Noise to Narrative: How Great Brands Break Through With Vineet Singh, Brand Marketing & Communications Head, Pocket FM We’re back with another episode of School of Purpose — and this one’s for every marketer, founder, and brand builder out there. Vineet Singh shares real-world insights from the frontlines of marketing at Pocket FM, Byju’s, and beyond — unpacking how standout brands actually break through. In this episode: – The flip: How digital went from budget afterthought to budget leader – Why your brand story matters more than your media spend – The myth of complexity in marketing — and the power of simplicity – What BMW and Bollywood have in common when it comes to recall If you're navigating the chaos of content, competition, and consumer attention — this is your playbook. 🎧 Follow School of Purpose for more raw, real conversations with leaders who build with meaning.

Transforming Client Relationships in the Digital Age

How do you cultivate meaningful client relationships in a world where emoji reactions have replaced firm handshakes? In this episode, we’re thrilled to welcome Jitendra Kumar, Director of Agency Solutions at Google, for a thought-provoking discussion on mastering client partnerships in the digital age. With over 20 years of experience driving growth for mid-market businesses and independent agencies, Jitendra offers a wealth of insights into navigating the shift from coffee meetings to Zoom calls—all while preserving the human touch that builds lasting connections. Whether you’re an agency leader, entrepreneur, or relationship manager, this conversation is packed with actionable strategies to help you foster authentic, impactful partnerships in today’s hyperconnected world. Don’t miss it!

The Culture Code | Rewiring Organizations for Success

In this episode, we dive into the art of 'Rewiring Organizations for Success' with Sujata Deshmukh, Founder & CEO, Tutul Consulting. Discover how transformative leadership and innovative organizational development can create thriving, adaptive workplaces. We'll explore the delicate balance between preserving core values and evolving for the future, uncover strategies for fostering a culture of innovation, and learn how to turn challenges into opportunities for growth. Whether you're a leader, team member, or simply curious about organizational dynamics, this conversation offers fresh insights to help you navigate and shape the ever-changing world of work.