School of Thought

Episode 9: Tim Requarth on writing with AI (part 2)

I continue my conversation with Tim Requarth--neuroscientist, science writer, and professor at NYU--on using AI to communicate effectively on complex topics. In the second of our two-episode conversation, Tim shares his thoughts on AI hallucination, mentoring your chatbot, how to offload cognitive work while avoiding brain rot, and other practical advice. Links: "Your Brain on ChatGPT [https://arxiv.org/pdf/2506.08872]" (MIT study, preprint) More [https://www.media.mit.edu/projects/your-brain-on-chatgpt/overview/] on the MIT study And David Epstein's take [https://davidepstein.substack.com/p/how-to-use-chatgpt-without-brain] on the MIT study, from his Substack "Range Widely [https://davidepstein.substack.com]" Agentic AI explainers from McKinsey [https://www.mckinsey.com/capabilities/quantumblack/our-insights/one-year-of-agentic-ai-six-lessons-from-the-people-doing-the-work] and IBM [https://www.ibm.com/think/topics/agentic-ai-vs-generative-ai] "⁠⁠From Bench to Bot⁠⁠ [https://www.thetransmitter.org/from-bench-to-bot/]," Tim's three-year exploration in using AI tools in writing. ⁠The Third Hemisphere⁠ [https://timrequarth.substack.com], his Substack. Tim's ⁠website⁠ [https://www.timrequarth.com], where you can find his science journalism. His ⁠LinkedIn page⁠ [linkedin.com/in/timrequarth].

Episode 8: Tim Requarth on writing with AI (part 1)

How can we best use AI to create thought leadership and still do right by our readers and ourselves? Tim Requarth has spent years thinking about this question--as a neuroscientist, science writer, and professor at NYU. In the first of our two-episode conversation, Tim and I discuss what AI does and doesn't do well. And why some cognitive work is still best done by us and not AI. Links: "⁠From Bench to Bot⁠ [https://www.thetransmitter.org/from-bench-to-bot/]," Tim's three-year exploration in using AI tools in writing. The Third Hemisphere [https://timrequarth.substack.com], his Substack. Tim's website [https://www.timrequarth.com], where you can find his science journalism. His LinkedIn page [linkedin.com/in/timrequarth]. Ethan Mollick on the jagged frontier [https://www.oneusefulthing.org/p/centaurs-and-cyborgs-on-the-jagged] (One Useful Thing).

Episode 7: Cindy Anderson and Anthony Marshall

Continuing our conversation with Cindy Anderson and Anthony Marshall and their new book, The ROI of Thought Leadership: Calculating the Value That Sets Organizations Apart, we pick up where we left off. They share their thoughts on using generative AI, the unique power of events, and how the group they lead--IBM's Institute for Business Value--works within IBM. Links: The ROI of Thought Leadership (Amazon) https://a.co/d/aaeG37G IBM Institute for Business Value https://www.ibm.com/thought-leadership/institute-business-value

Episode 6: Cindy Anderson and Anthony Marshall

Cindy Anderson and Anthony Marshall just wrote the book on thought leadership ROI. Yes, literally. It's titled The ROI of Thought Leadership: Calculating the Value That Sets Organizations Apart (Wiley), and it's available starting today. In this first of two episodes, Cindy and Anthony--leaders of IBM's Institute for Business Value--discuss their book, which is based on the world's most extensive study of thought leadership's value. Links: The ROI of Thought Leadership (Amazon) https://a.co/d/aaeG37G IBM Institute for Business Value https://www.ibm.com/thought-leadership/institute-business-value

Episode 5: Peter Antevy on When Not to Sell

Dr. Peter Antevy is a physician and entrepreneur who built his business on thought leadership. His firm Handtevy develops life-saving software used by pediatric and adult first responders in hospitals in all 50 states and abroad.  Peter learned early on that direct selling didn't work—but thought leadership did. And as a result, he’s one of the few physician-entrepreneurs who have built thriving businesses that have improved patient outcomes.