Healthcare Market Matrix

Summary On this episode of Healthcare Market Matrix, host John Farkas delves into the pressing challenges facing healthcare Chief Financial Officers (CFOs) with esteemed guests Todd Nelson, a former hospital CFO and current Director of Partner Relationships at Healthcare Financial Management Association (HFMA), and Trish Rivard, founder of Eliciting Insights. The episode is anchored on findings from HFMA's comprehensive 2024 study, which surveyed one hundred and thirty-five CFOs from one hundred and thirty-two health systems, exploring economic constraints, margin pressures, and emerging trends in healthcare finance. A staggering forty-seven percent of CFOs identified supply chain issues as a primary margin pressure, while escalating costs in pharmaceuticals and medical devices were noted as significant challenges by eighty-six percent and seventy-three percent, respectively. There's a delicate balance between innovation and cost efficiency, especially when clinician familiarity with products and physician malpractice insurance comes into play. The ongoing labor shortage, particularly in nursing, exacerbates these challenges, pushing health systems to adopt strategies like outsourcing and wage increases to retain staff. Cybersecurity, though less pressing than supply chain issues, has seen a fifty percent uptick in spending, further amplified by a major vendor data breach. While the potential of AI in healthcare elicits mixed reactions—split equally among those expecting cost reductions, increases, or no change at all—only eight percent of health systems feel ready for AI integration. Vendors are urged to educate health systems on AI implementation and governance for sustainable partnerships. The episode also sheds light on the pandemic's lasting impact on labor costs, with ninety-six percent of CFOs citing labor as a major concern, and a whopping ninety-nine percent highlighting nursing worries specifically due to contract labor costs. Reimbursement complexities and payer denials, particularly with Medicare Advantage plans, are other significant pain points. Effective vendor relationships and tailored solutions are emphasized as crucial for navigating these multifaceted challenges. Ultimately, the dialogue underscores the importance of understanding and addressing CFOs' specific pain points for building trust and driving effective, long-term partnerships in the healthcare sector.   Show Notes (6:12) Understanding CFO Pain Points (17:42) How Remote Works Increases Competition for IT Talent (29:22) Entangling Patient Care Decisions with Automated Denials (35:40) Assessing R&D Cost Value in Healthcare (45:05) Prioritizing Automation and Cybersecurity over AI (1:01:24) Building Trust with CFOs to Pitch Health Tech Solutions   Links John Farkas [https://www.linkedin.com/in/johnfarkas/] Ratio [https://goldenspiralmarketing.com/] Spencer Honeyman [https://www.linkedin.com/in/spencer-honeyman-98208717/] Trish Rivard [https://www.linkedin.com/in/trivard/] Eliciting Insights [https://elicitinginsights.com/] Todd Nelson [https://www.linkedin.com/in/todd-nelson-01150410/] Healthcare Financial Management Association (HFMA) [https://www.hfma.org/]

In this episode of Healthcare Market Matrix, John Farkas speaks with Christopher McCord [https://www.linkedin.com/in/christopher-mccord-2629bb1/], Managing Director at Healthcare Growth Partners, about the latest trends in the Health IT Market Report. They discuss the surge in M&A and buyout activity, why valuations haven’t recovered to pre-pandemic levels, and how investors and healthtech companies should navigate a stratified market heading into Q4. McCord shares insights on the rise of AI-powered tools, with a focus on workflow AI, and explains how companies can position themselves for successful M&A amid rising deal volumes but declining quality. He also touches on the macroeconomic factors influencing the market, including interest rate hikes and hospital margin recovery, and the regulatory challenges affecting innovation. This episode is full of actionable advice for healthtech companies and investors, plus details on where to download the full report.

In this episode of the Healthcare Market Matrix, John Farkas kicks things off with a conversation with Dr. Neal Patel [https://www.linkedin.com/in/neal-patel-md-mph-14940924/], a healthcare industry expert from Vanderbilt University Medical Center. Together, they discuss cybersecurity, interoperability, and the implementation of AI in healthcare. Dr. Patel also emphasizes the importance of understanding the capabilities and limitations of AI and the need for careful deployment.  This far-reaching and thought-provoking conversation covers Dr. Patel’s long association with Vanderbilt, where he has been since 1997. During that time he has played a significant role in optimizing patient care through informatics strategies.  Patel speaks fascinatingly about the growing threat of cyber attacks in the healthcare industry and the need for organizations to assess their vulnerabilities. He also discusses the importance of having robust cybersecurity measures in place and the challenges of balancing innovation and security. This insightful conversation is sure to provide valuable perspectives for anyone interested in information management in healthcare.

On this episode of Healthcare Market Matrix, host John Farkas is joined by Mike Mosquito [https://www.linkedin.com/in/mikemosquito/], an advisory board member at Ratio and a pioneering leader in healthcare innovation and technology development. Mike shares his extensive experience with companies like McKesson and Allscripts and his role in leading innovation centers. He discusses how this background equips him to develop maturity models that enhance patient outcomes through technology. He emphasizes that healthcare technology companies must understand the specific problems they aim to solve, rather than just promoting their technologies’ features. Mike also delves into the critical importance of technical and cyber infrastructure in successfully implementing new technologies within health systems. He highlights the necessity of robust governance models tailored for healthcare, addressing connectivity issues, especially in rural areas, to ensure effective technology deployment. Throughout the conversation, John and Mike explore the governance, readiness, and affordability considerations that health systems must take into account when adopting new innovations. They stress the importance of healthcare providers flawlessly executing proof of concepts to become preferred vendors, cautioning against "innovation theater" that can erode trust and resources. John and Mike also discuss the evolving responsibilities and strategic importance of Chief Innovation Officers (CIOs), highlighting the long decision-making processes and integration challenges posed by regulatory compliance and budget constraints. Show Notes (1:05) Introducing Mike Mosquito (6:48) Analyzing Innovative Solutions for Change Implementation (11:48) How to Approach Conversations about Change (16:26) Qualities of an Innovation Organization (22:37) Strategies for Catching a Health Tech CIO’s Attention (25:43) Meeting Consumer Mandates of Healthcare Technology (35:31) Exploring the Need to Be Flawless (38:21) Cautions Surrounding the Idea of Innovation Theaters (41:52) Addressing the Failure of Delivering Solutions (50:02) Advice for Venturing into the Innovation Ecosystem (52:33) Closing Question

Summary On this episode of Healthcare Market Matrix, host John Farkas sits down with Spencer Honeyman, chief commercial officer of Vi Technologies, a company using artificial intelligence to enhance the health outcomes and financial returns of healthcare organizations. John and Spencer dive into how AI-driven solutions are alleviating workloads and improving efficiency for healthcare professionals by optimizing tasks so they can prioritize patients first and foremost.  Additionally, Spencer explores AI's role in engaging high-risk populations by leveraging third-party data for comprehensive views and utilizing optimization frameworks for rapid testing in marketing, underscoring the necessity for de-identified data in marketing endeavors. This emphasizes the industry’s shift towards value-based care and the strategic use of paid media for member engagement. Furthermore, Spencer explains how the implementation of AI-driven solutions can simplify time-consuming administrative tasks like appointment scheduling, claims processing, and data entry, allowing healthcare professionals the ability to focus more on quality care. Throughout the episode, Spencer outlines Vi Technologies’ approach to demonstrating value by validating key performance indicators, highlights Vi Technologies’ most recent report, and shares a case study of a regional behavioral health clinic utilizing targeted media to significantly reduce acquisition costs and boost conversion rates.   Show Notes (1:05) Introducing Spencer Honeyman (5:00) A Deep Dive into Vi’s Recent Report (6:31) Exploring AI Opportunities in Healthcare (10:13) How AI Has Alleviated Administrative Tasks (13:32) Employing AI to Increase Patient Engagement (20:39) An AI Success Story (24:15) The Awareness vs. The Adoption of AI (32:21) Closing Question