Superlative

Design, Leadership, and Legacy: Jean-Christophe Babin on Shaping the Future of BVLGARI and LVMH Watches

This week on Superlative, host Ariel Adams, founder of aBlogtoWatch.com, welcomes Jean-Christophe Babin, CEO of BVLGARI and the Head of LVMH Watches, for an in-depth and inspiring conversation about the future of luxury watchmaking. Our guest shares how BVLGARI continues to evolve by merging Italian creativity and Swiss precision, bringing emotion and innovation together in collections like the Serpenti and Octo Finissimo. He discusses the brand’s commitment to designing true feminine timepieces with their own mechanical movements, the growing importance of community through initiatives like the Octo Lovers, and how digital platforms and AI are transforming how luxury brands connect with their audiences. Babin also reflects on the origins of Geneva Watch Days and how collaboration, culture, and inclusivity continue to shape the industry’s progress. If you enjoy hearing from visionary leaders who are redefining craftsmanship, design, and leadership in the modern luxury world, this episode is not to be missed. Keep up with Jean-Christophe Babin: - Website: https://www.bulgari.com/ [https://www.bulgari.com/] - Instagram: https://www.instagram.com/jc.babin/ [https://www.instagram.com/jc.babin/] Check out this week’s sponsor - Jack Mason Watches: - https://jackmasonbrand.com/ [https://jackmasonbrand.com/] SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch [https://www.youtube.com/@ablogtowatch] To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ [https://store.ablogtowatch.com/] To keep updated with everything Superlative and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ [https://www.instagram.com/ablogtowatch/] - Twitter - https://twitter.com/ABLOGTOWATCH [https://twitter.com/ABLOGTOWATCH] - Website - https://www.ablogtowatch.com/ [https://www.ablogtowatch.com/] If you enjoy the show please Subscribe, Rate, and Review!

Tamas Piros on Modernizing the Watch Collector’s Experience with WatchAnchor

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Tamas Piros, the creator of WatchAnchor.com, a digital platform that helps collectors manage their watch collections and protect their investments. Tamas shares how his background in IT and his love for timepieces inspired him to create a tool that tracks warranty dates, organizes technical details, and reminds users when it is time for service. Together they discuss how the Swiss watch industry continues to struggle with digital strategy and how technology can bridge the gap between traditional craftsmanship and modern innovation. The conversation also explores how artificial intelligence is reshaping storytelling, brand visibility, and online engagement, and why luxury brands must adapt to a more connected world. Tamas explains how WatchAnchor makes it easy to consolidate brand accounts, securely share collections, and even use AI to analyze and review a collection, offering a fresh perspective on how technology can elevate the watch ownership experience. If you enjoy exploring the future of watch collecting and the ways digital tools are transforming the luxury landscape, then tune into this week's episode to learn about how WatchAnchor is changing the way enthusiasts connect with their timepieces. Keep up with WatchAnchor: - Website: https://www.watchanchor.com/ [https://www.watchanchor.com/] SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch [https://www.youtube.com/@ablogtowatch] To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ [https://store.ablogtowatch.com/] To keep updated with everything Superlative and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ [https://www.instagram.com/ablogtowatch/] - Twitter - https://twitter.com/ABLOGTOWATCH [https://twitter.com/ABLOGTOWATCH] - Website - https://www.ablogtowatch.com/ [https://www.ablogtowatch.com/] If you enjoy the show please Subscribe, Rate, and Review!

True Luxury Business: The Culture, Craft, and Education of Swiss Watchmaking with Maria Bashutkina

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down and speaks with Maria Bashutkina, lecturer, consultant, and founder of True Luxury Business, about the true meaning of luxury in the modern watch industry. Maria shares her journey from discovering Swiss watchmaking as an outsider to becoming a respected educator teaching across Europe and beyond. Together, they explore how passion, culture, and craftsmanship intersect in watchmaking, revealing why true appreciation requires more than quick online knowledge, it demands time, curiosity, and personal experience. Maria and Ariel discuss the challenges of entering the close-knit Swiss watch world, the art behind mechanical design, and the importance of human connection in a field often defined by precision and exclusivity. They also examine how luxury brands must evolve their communication and customer experience strategies in a new era of transparency, emotion, and authenticity. This conversation goes beyond watches and explores how it’s about the soul of craftsmanship, the culture of excellence, and the future of what Maria calls the “true luxury business”. Keep up with Maria and True Luxury Business: - Website: https://trueluxury.business/ [https://trueluxury.business/] - Instagram: https://www.instagram.com/trueluxury.business [https://www.instagram.com/trueluxury.business] - LinkedIn: https://www.linkedin.com/in/mariabashutkina/ [https://www.linkedin.com/in/mariabashutkina/] Check out this week’s sponsor - Movado: - https://www.movado.com/ [https://www.movado.com/] SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch [https://www.youtube.com/@ablogtowatch] To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ [https://store.ablogtowatch.com/] To keep updated with everything Superlative and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ [https://www.instagram.com/ablogtowatch/] - Twitter - https://twitter.com/ABLOGTOWATCH [https://twitter.com/ABLOGTOWATCH] - Website - https://www.ablogtowatch.com/ [https://www.ablogtowatch.com/] If you enjoy the show please Subscribe, Rate, and Review!

Building a Modern Tactical Brand with Theodore de Turckheim of Micromilspec

In this episode of Superlative, host and aBlogtoWatch founder Ariel Adams sits down with Theodore de Turckheim, Chief Marketing Officer of Micromilspec. Together they explore how the Norwegian brand has evolved from creating bespoke timepieces for elite military squadrons to establishing itself as a serious contender in the modern luxury watch landscape. Theodore shares his unique path from the structured corporate culture of IWC Schaffhausen and Richemont to the creative freedom of a small, independent brand, reflecting on how agility and authenticity have fueled Micromilspec’s growth. The conversation dives into the company’s shift from tactical tool watches to broader lifestyle collections, the role of humor and storytelling in humanizing a watch brand, and why today’s collectors value connection and transparency as much as precision and heritage. From the debut of the Milgraph at Geneva Watch Days to the brand’s new ventures into extreme sports collaborations, Ariel and Theodore unpack what it means to build a bold, personality-driven brand in an industry often known for its formality, and how Micromilspec is proving that even serious watches can have a sense of humor. Keep up with Theodore and Micromilspec: - Website: https://www.micromilspec.com/ [https://www.micromilspec.com/] - Instagram: https://www.instagram.com/micromilspec/ [https://www.instagram.com/micromilspec/] Check out this week’s sponsor - Movado: - https://www.movado.com/ [https://www.movado.com/] SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch [https://www.youtube.com/@ablogtowatch] To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ [https://store.ablogtowatch.com/] To keep updated with everything Superlative and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ [https://www.instagram.com/ablogtowatch/] - Twitter - https://twitter.com/ABLOGTOWATCH [https://twitter.com/ABLOGTOWATCH] - Website - https://www.ablogtowatch.com/ [https://www.ablogtowatch.com/] If you enjoy the show please Subscribe, Rate, and Review!

Inside Intersect Los Angeles 2025

In this special episode of Superlative, host and aBlogtoWatch founder Ariel Adams takes listeners inside Intersect Los Angeles 2025, a vibrant, community-driven watch event redefining how enthusiasts connect with brands. Unlike traditional trade shows, Intersect is for the brands, by the brands and it is a collaborative effort led by independent creators like Wes Kwok of Nodus, Peter Cho of Jack Mason, and Marcus Walchli from Formex. Together, they’ve built a space that celebrates passion over pretension, camaraderie over commerce, and creativity over corporate polish. While speaking with all three, Ariel explores how this movement began as a small gathering in Los Angeles and grew into a multi-city series uniting microbrands and collectors through shared enthusiasm, not sales pitches. Dive into the episode now to hear how Intersect champions direct relationships between founders and fans, why it thrives on authenticity, and how it’s shaping the future of watch collecting in America, one handshake, story, and wrist-check at a time. - Intersect: https://www.intersectwatchshow.com/ [https://www.intersectwatchshow.com/] - Nodus: https://www.noduswatches.com/ [https://www.noduswatches.com/] - Jack Mason: https://jackmasonbrand.com/ [https://jackmasonbrand.com/] - Formex: https://formexwatch.com/ [https://formexwatch.com/] SUPERLATIVE IS NOW ON YOUTUBE! To check out Superlative on Youtube as well as other ABTW content: - YouTube - https://www.youtube.com/@ablogtowatch [https://www.youtube.com/@ablogtowatch] To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop ABTW - https://store.ablogtowatch.com/ [https://store.ablogtowatch.com/] To keep updated with everything Superlative and aBlogtoWatch, check us out on: - Instagram - https://www.instagram.com/ablogtowatch/ [https://www.instagram.com/ablogtowatch/] - Twitter - https://twitter.com/ABLOGTOWATCH [https://twitter.com/ABLOGTOWATCH] - Website - https://www.ablogtowatch.com/ [https://www.ablogtowatch.com/] If you enjoy the show please Subscribe, Rate, and Review! *Sponsored Episode