Take a Closer Look

EP:14 Ben Scott, Head of Marketing Operations

Join us as we talk with Ben Scott, Head of Marketing Operations at Grant Thornton, about his decade-long journey transforming the firm’s digital marketing function from the ground up. Ben shares insights from building a team of 19 and implementing core marketing technologies, from CRM and automation to analytics, while driving adoption across a traditionally conservative industry. With a background in marketing, journalism, and digital strategy, Ben reflects on lessons from working across the UK and Australia, the evolution of B2B marketing in professional services, and the growing role of data, automation, and AI in driving smarter marketing decisions. ***  Brought to you by Squiz, the AI-powered DXP built for marketers. Build brilliant websites fast – without relying on developers.

EP:13 Joyce Peralta, Manager of Digital Communications

Join us as we talk with Joyce Peralta, Manager of Digital Communications at McGill University, about the power of user-first digital strategy, governance, and building strong cross-functional teams in higher education. Joyce shares insights from her 20+ year career journey, emphasizing the importance of curiosity, adaptability, and collaboration in navigating digital change. With a background in web design, UX, and communications across multiple Canadian universities, Joyce reflects on the evolution of digital governance, her early work in content management, and how she’s helped shape accessible, student-centered digital experiences at McGill. *** Brought to you by Squiz, the AI-powered DXP built for marketers. Build brilliant websites fast – without relying on developers.

EP12: Colin Hennessy, VP for Alumni & Donor Engagement

Join us as we talk with Colin Hennessy, Vice President for Alumni and Donor Engagement at the University of Iowa Center for Advancement. Colin shares insights from his career journey, emphasizing the importance of resilience, relationship building, and adapting to cultural shifts in different higher education institutions. With a background in IT and a passion for higher education, Colin discusses how he blends technical know-how with empathetic donor engagement. Discover valuable career advice and learn how Colin has turned challenges into opportunities throughout his remarkable path. *** Brought to you by Squiz, the AI-powered DXP built for marketers. Build brilliant websites fast – without relying on developers.

EP11: Jaime Hunt, Founder and President

Join us in this episode as we chat with Jaime Hunt, Founder and President of Solve Higher Ed Marketing. Jaime shares her incredible journey from journalism to becoming a CMO in higher education and launching her own consulting firm. Learn about the evolution of higher education marketing, the challenges in the industry, and the transformative power of AI. Jaime also offers insight into staying passionate and successful in the fast-paced world of higher education. Don't miss her inspiring story and valuable advice! *** Brought to you by Squiz, the AI-powered DXP built for marketers. Build brilliant websites fast – without relying on developers.

EP 10: Ashley Budd & Dayana Kibilds – Senior Director Advancement Marketing & VP of Strategy

In this episode, Ashley (Cornell's Advancement Marketing Director) and Day (VP of Strategy at Ologie) share rare insights into their remarkable higher education marketing careers. Discover how this self-described "package deal" transformed from colleagues to collaborators, breaking rules and creating opportunities within established institutions. They candidly reveal: * How they spotted digital transformation opportunities early * Their strategy for creating roles that didn't previously exist * Practical advice for becoming indispensable in any organization Whether in higher education or another field, gain access to career guidance typically reserved for private mentorship as these leaders share the thinking and strategies that shaped their success while maintaining work-life balance. *** Brought to you by Squiz, the AI-powered DXP built for marketers. Build brilliant websites fast – without relying on developers.