Tattoos Not Brands

s02 Ep05: The Master Plan

Today, we're excited to welcome Xtina Parks, the Founder of ROAM: A Xtina Parks Gallery and CEO of Xtina Studios. Xtina is a passionate African wildlife photographer, filmmaker, and conservationist expedition leader dedicated to preserving habitats and protecting wildlife across Africa.   In this episode, we explore how Xtina blends her passions for art, conservation, and adventure into a unique business model, the importance of passion in one's work, and the challenges of transforming that passion into a viable business, especially when it involves multiple complex components. Balancing these diverse elements under one cohesive umbrella is no small feat, and we'll dive into how Xtina successfully navigates these challenges.

S2 Ep4: Wellness and Mental Health in Business

In this episode, we welcome Lucman, CEO and Founder of Frankly, a mental wellness platform that combines mental health treatment and wellness coaching. Our conversation will delve into the importance of mental health, a topic gaining attention as celebrities and leaders share their experiences. We'll explore how Frankly's approach, led by certified professionals, helps individuals grow and heal.

S2 Ep3: Designing for Longevity

The term' sustainability' has taken center stage. It's truly inspiring to see entrepreneurs stepping up, not just in word but in action, in order to prioritize our planet. But let's unpack this a bit: what does 'sustainability' signify, particularly in fashion? And when we talk about 'Sustainable Fashion,' what are we referring to?" Together with our guest, Stefan Mathys of VYN, a Europen men's shoe company, we will explore a fashion-forward, quality-centric approach that integrates smart marketing strategies with sustainability in mind. It's about looking beyond just style and understanding the long-term impact of design and process.

S2 Ep2: Does Your Logo Make a Promise to Your Consumers?

Nova Lorraine [https://www.linkedin.com/company/81671020/admin/feed/posts/] and Clint White [https://www.linkedin.com/company/81671020/admin/feed/posts/] delve into expressive individuality in the crowded clothing industry, discussing how emerging brands like Psycho Bunny can capture consumer attention by offering unique value beyond just recognizable logos, together with Matthew (Hatch) Morein [https://www.linkedin.com/company/81671020/admin/feed/posts/], former Vice President of Brand and Marketing for Psycho Bunny, who shares insights on the impact of charting a unique branding path in contrast to established brands such as Izod, Polo, and Nike. Throughout the episode, Nova and Clint explore the challenges of blending in with the market while striving to stand out with a distinctive identity.

S2 Ep1: Are Luxury and Inclusivity Mutually Exclusive?

In this episode, we welcome our guests, Jackie Galea [https://www.linkedin.com/company/81671020/admin/feed/posts/], Area Director of Sales & Marketing, and Cheryl Gilliam [https://www.linkedin.com/company/81671020/admin/feed/posts/], Senior Vice President of Brand & Marketing from Archer Hotels. We discuss how to navigate the evolving landscape of the hotel and hospitality industry amid competition from platforms like Airbnb and VRBO, and delve into how distinctive branding strategies, termed "tattoos" versus traditional "brands," set companies apart in this competitive sector. The dialogue also weighs the benefits of large hotel chains against the allure of smaller, unique hotels or collections.  Archer Hotel [https://www.linkedin.com/company/81671020/admin/feed/posts/], a venture of LodgeWorks Partners, L.P. [https://www.linkedin.com/company/81671020/admin/feed/posts/], was founded in 2014 and boasts eight boutique properties across major U.S. cities, earning a reputation for pioneering branding in hospitality. #Marketing #BusinessBuilding #Podcast