That Martech Girl

From Boardrooms to Belonging: Jorge Titinger on Fast Decisions, Real Inclusion, and the Future of AI

A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can sharpen judgment, how inclusion outperforms diversity alone, and why he calls AI “augmented intelligence” because its highest purpose is to remove friction while preserving human connection. We start with the hard truth leaders face in tech-driven change: perfect information never arrives. Jorge shares a practical playbook for decisive action—gather enough signal, choose quickly, then pivot faster than pride if the data proves you wrong. He pairs speed with values and a clear North Star so teams know not just what to do, but why. From there, we go deep on DEI. Drawing on research, executive interviews, and lived experience, Jorge explains why belonging is the mechanism that turns different perspectives into better performance. Diversity opens the door; inclusion makes the room productive. The ROI is real—and measurable—when hiring, promotions, meeting norms, and language get redesigned into the company’s operating system. Then we tackle AI through a leader’s lens. The pattern of every major tech shift is repeating—fear first, empowerment later—but this time the pace is ferocious. Jorge reframes AI as human assist: automate the repetitive, elevate the creative, and let judgment, mentorship, and culture do what machines cannot. We talk concrete ways to weave AI into workflows, from summarizing research to first-draft generation, paired with governance that protects quality and trust. The big takeaway: adapt early and stay human. Organizations that combine decisive leadership, inclusive culture, and practical AI fluency will outrun the hype and compound advantage. If this conversation sparked an idea—or pushed you to try something new—follow the show, share it with a teammate, and leave a quick review. Your feedback helps us bring more smart, human conversations to your feed. https://www.linkedin.com/company/that-martech-girl/ https://www.instagram.com/thatmartechgirl/

The Relationship Currency: Building Authentic Connections in MarTech

Ever wonder what sets truly successful MarTech professionals apart from the crowd? In our conversation with Adam Otey, VP of Growth at Huge, we uncover a refreshing perspective that might surprise you – it's not just about technical expertise or AI proficiency, but the authentic human connections you build along the way. Adam brings infectious energy and deep industry knowledge as he introduces us to the concept of RQ (Relational Quotient) – the measure of one's ability to create meaningful professional relationships. "Clients don't buy services anymore," Adam explains. "They buy into trustworthy relationships." This philosophy has propelled his career forward and inspired his recent talk at NYU, where he shared the crucial distinction between networking and connecting with business students. The conversation takes a powerful turn when Adam discusses how authenticity has been his superpower as a Black man in the industry. Rather than conforming to expectations, he credits his success to bringing his genuine self into every room and every interaction. For listeners from underrepresented backgrounds, his message is clear: your unique perspective is valuable, and your internal limitations often present greater barriers than external ones. We also explore fascinating technological innovations as Adam breaks down "Intelligent Twins" – Huge's groundbreaking approach that uses AI to simulate customer behavior and test digital experiences without risking actual user interactions. Imagine testing thousands of app configurations and immediately predicting outcomes before implementing changes – this is the future of digital experience optimization. Whether you're focused on career advancement, building more meaningful professional relationships, or understanding cutting-edge MarTech innovations, this episode delivers actionable insights wrapped in authentic conversation. Subscribe now and join us next week for our season finale! https://www.linkedin.com/company/that-martech-girl/ https://www.instagram.com/thatmartechgirl/

AI Strategy Lessons: What Businesses That Survived Disruption Can Teach Us About the AI Revolution

In this episode of That Martech Girl, host Rachel Gray explores what today’s leaders can learn from companies that survived major economic disruptions, and how to apply those lessons to the AI revolution. From the dot-com crash to COVID-19, businesses like Amazon and Costco thrived through clear strategy, focus, adaptability, and culture, while others like Kodak and Blockbuster failed to pivot. Discover how to build a winning AI strategy, avoid common mistakes, and create long-term resilience in a time of rapid technological change. Perfect for marketers, business leaders, and innovators navigating digital transformation. https://www.linkedin.com/company/that-martech-girl/ https://www.instagram.com/thatmartechgirl/

Unveiling Opal: AI Revolution at Opticon

The marketing technology landscape is experiencing a seismic shift, and at the epicenter is Optimizely's revolutionary AI platform, Opal. Fresh from Opticon in New York, this episode takes you behind the scenes of what might be the most significant advancement in marketing operations we've seen in years. Optimizely, recognized as the leading digital experience platform by both Forrester and Gartner, has unveiled an AI system that goes far beyond basic chatbot functionality. Opal represents a fundamental reimagining of how AI can transform marketing workflows from content creation through experimentation and analytics. What makes it truly revolutionary is its contextual understanding of your brand combined with its ability to orchestrate multiple AI agents working in concert across your entire marketing ecosystem. The practical "Crawl-Walk-Run" framework shared at Opticon provides organizations with a strategic approach to AI adoption. Starting with building a foundational toolbox of AI capabilities, progressing to integration in daily workflows, and ultimately scaling to full automation of complex processes, this measured methodology helps marketing teams overcome adoption challenges while focusing on what matters most: creativity, strategy, and innovation. As one participant noted, the varying approaches to AI within different organizational units often creates friction—HR might be cautious while marketing pushes forward—highlighting the need for unified strategies when implementing agentic AI tools throughout an organization. Looking beyond the horizon, Opal's roadmap reveals exciting developments in three core areas: becoming smarter through enhanced memory capabilities, more connected through integrations with tools like Slack and Microsoft Teams, and increasingly productive with features like workflow agents that analyze websites overnight and provide optimization suggestions the moment you start your workday. These autonomous capabilities fundamentally shift what's possible in marketing operations, allowing teams to accomplish in seconds what previously took days. Want to see how AI is transforming marketing from the inside out? This episode provides your front-row seat to the revolution. Share your thoughts on how you're approaching AI adoption in your organization! https://www.linkedin.com/company/that-martech-girl/ https://www.instagram.com/thatmartechgirl/

Navigating AI & Digital Transformation in Healthcare Marketing with Brandon Scott, Chief Innovation & Growth Officer at Ten Adams

"Crawl, walk, run, but do a dead sprint towards embracing technology." These powerful words from Brandon Scott, Chief Innovation and Growth Officer at Ten Adams, perfectly capture the urgency facing healthcare organizations in today's AI revolution. Healthcare has traditionally lagged behind other industries in digital adoption, primarily due to regulatory constraints and data security concerns. But as Scott reveals in this compelling conversation, that cautious approach is no longer sustainable. Drawing from his unique background—spanning music, architecture, and user experience design before landing in healthcare marketing—Scott brings a fresh perspective to digital transformation in highly regulated environments. At the center of our discussion is the innovative DRI framework (Deploy, Reshape, Invent) that 10 Adams has adapted from Boston Consulting Group's methodology. This structured approach helps healthcare organizations implement AI with measurable outcomes: 10-15% productivity gains for individuals through strategic deployment, up to 50% increased output by reshaping functional workflows, and transformative innovation through carefully selected strategic bets. Rather than approaching AI with fear, Scott advocates for controlled pilots with clear parameters: "Put some parameters on it... say what does a 30, 60, 90 day pilot begin to look like? And if it starts to show some promise, it's the math, go ahead and double down." The episode concludes with powerful insights for professionals of color navigating the MarTech landscape. Scott shares his father's wisdom—"Preparation is the mother of victory"—emphasizing that thorough preparation, data-driven decisions, and authentic human connections remain the foundation for success, especially when facing additional obstacles. Whether you're in healthcare marketing or any regulated industry considering AI adoption, this episode provides both practical frameworks and inspirational guidance for your digital transformation journey. Ready to transform your approach to AI adoption? Subscribe to That MarTech Girl on your favorite platform and follow us on Instagram and LinkedIn for more insights at the intersection of marketing technology and culture. https://www.linkedin.com/company/that-martech-girl/ https://www.instagram.com/thatmartechgirl/