AI and the Fight to Protect Archive Footage — with Rachel Antell and Laura Rooney - (Audio Only Version)
Generative AI is producing 34 million synthetic images every day. For archives, documentary producers, and footage researchers, that changes everything about what can be trusted, what can be licensed, and what history will look like on screen.
In this episode of The Archive Room, we sit down with Rachel Antell, Co-Founder of the Archival Producers Alliance (APA), and Laura Rooney, Executive Director of the Association of Moving Image Archivists (AMIA), to discuss the Trust in Archives Initiative — the most significant collective response the archive and documentary community has produced to the AI challenge.
TAI has published a practical toolkit designed for archive professionals, footage researchers, and documentary producers. We go through all four components in detail: the Due Diligence Checklist for authenticating archive footage in an AI-saturated landscape; two adaptable licensing templates that protect collections from unfettered AI use; a shared taxonomy so the whole field is finally speaking the same language; and a ten-consideration framework for any archive being approached by a tech company wanting access to their collections.
We also get into the access paradox — how the footage archives need to make public to serve researchers is now the same footage being scraped without consent — and what the IMLS defunding means for institutions already operating on the thinnest of margins. Plus: the moment a major streaming platform responded to a TAI licence by asking for unfettered use of generative AI on the licensed material.
The Trust in Archives Initiative is a coalition of the Archival Producers Alliance, the Association of Moving Image Archivists, the Society for American Archivists, FootageFest, FOCAL International, and the Digital Object Authenticity Working Group.
TAI is running a free four-part webinar series on the toolkit. Register below.
Assessing Authenticity: Due Diligence in the Age of AI | 16 June https://www.eventbrite.com/e/assessing-authenticity-due-diligence-in-the-age-of-ai-tickets-1988961465284 [https://www.eventbrite.com/e/assessing-authenticity-due-diligence-in-the-age-of-ai-tickets-1988961465284]
Content Licensing: Navigating Rights in the Age of AI | 23 June https://www.eventbrite.com/e/content-licensing-navigating-rights-in-the-age-of-ai-tickets-1988961933685 [https://www.eventbrite.com/e/content-licensing-navigating-rights-in-the-age-of-ai-tickets-1988961933685]
Strategic Engagement with Technology Companies | 8 July https://www.eventbrite.com/e/1988962119240 [https://www.eventbrite.com/e/1988962119240]
Speaking the Same Language: Taxonomies for AI-Generated and Altered Media | 14 Julyhttps://www.eventbrite.com/e/taxonomies-for-ai-generated-and-altered-media-tickets-1988962319840 [https://www.eventbrite.com/e/taxonomies-for-ai-generated-and-altered-media-tickets-1988962319840]
More at trustinarchives.org | archivalproducers.org | amianet.org
This episode is presented by Silver Salt Restoration — the UK's foremost film and television restoration company, and a John Gore Studios company. Find them at silversaltrestoration.com.
The Archive Room is a video podcast about archive footage — the people who preserve it, license it, restore it, and fight for it. Hosted by Dominic Dare and Sandra Coelho. Find us on YouTube, Spotify, Apple Podcasts, iHeartRadio, and Podbean.