The Codes

How Gaming Is Rapidly Reshaping Music Culture | The Codes EP 006 with Sam Alavi

Sam Alavi - The Co-Founder and CEO behind one of the most tapped in creative management companies, Right Click Culture - joins Episode 006 of The Codes, to connect the dots between how he bridged the Gaming/Streaming worlds, together with music. From creating music festivals to managing an artist for the first time, Sam details his perspective: from how he helped build a company and a brand, to the management and story behind working with BBNO$ to build virality. He breaks down how he approaches management, building & sustaining a creative career, and navigating the industry. Special thanks to ‪@Mangainz‬, Naik2g, NZ On Air, and the Higher Ground Management team.

Rolling Loud's Co-founder On Building a Hip-Hop Powerhouse | The Codes EP 005 with Tariq Cherif

Tariq Cherif - The Co-Founder and CEO behind one of the biggest music festivals in the world: Rolling Loud - joins Episode 005 of The Codes, to disclose the BTS of a RAP conglomerate's growth and future, as well as the mistakes to avoid along the way. From childhood parties to success in the music events space, Tariq details his perspective: from how he helped build a globally recognised event, to the management of global names like Ski Mask the Slump God and Danny Towers. He breaks down what artists should look for in managers, as well as the advice that helped shape his journey, and the impact that he would like to leave on the world. Special thanks to ‪@Mangainz‬, Naik2g, and the Higher Ground Management team.

Building an Artist MGMT Company by Betting On Yourself | The Codes EP 004 with Andile Ndlovu

Andile Ndlovu — the powerhouse behind Lancey Foux, Iann Dior, V-ron, and Abby Anderson joins Episode 004 of The Codes to unpack what it really takes to build a lasting career in today’s music industry. From the behind-the-scenes of Iann Dior’s global hit “Mood” to redefining what it means to be a modern artist manager, Andile shares deep insights on branding, creative direction, and sustainable success. She also opens up about mental health, self-worth, and empowering the next generation of music leaders, while breaking down how strategic partnerships can elevate both artists and their teams. 👇 Subscribe to The Codes for more conversations with the creative minds shaping the future of music, branding, and artist development.

Summer Walker’s A&R on What Every Artist Gets Wrong | The Codes EP 003 with Justice Baiden

Justice Baiden - the point guard behind Summer Walker, 6LACK, and SPINALL - joins Episode 003 of The Codes, a podcast unpacking the real codes of artist management, creativity, and longevity in today’s music industry.From betting on himself to building lasting artist relationships, Justice opens up on how he balances business and creativity while working with R&B’s most powerful voices. He also breaks down what artists should look for in A&Rs and managers, the mentorships that shaped his journey, and how to play the long game in an industry obsessed with quick wins.Special thanks to ‪@Mangainz‬, Naik2g, and the Higher Ground Management team.

PARTYNEXTDOOR's Manager on Redefining R&B for a New Generation | The Codes EP 002 with Tyler Henry

Tyler Henry - the manager behind PartyNextDoor, Wondagurl and STURDY - joins The Codes to share what it takes to manage greatness in the modern music industry. From shaping a vision alongside PartyNextDoor, to balancing creativity and commerce, Tyler reveals how he built a culture-first management approach that’s redefining R&B for a new generation. He talks longevity, intuition, and how staying grounded in purpose is key to surviving the industry marathon.