The Crux

Copywriting Tips for B2B Websites

In episode 23 of The Crux, Taylor and David discuss some of the major copywriting challenges for B2B websites, and offer tips for addressing your target audience's questions, problems, and pain points with website copy. The discussion also covers how to write website copy that appeases potential customers and search engines alike.

Creating Impactful B2B Email Marketing Campaigns (with Emily McGuire of Flourish & Grit)

In episode 22 of The Crux, Emily McGuire, Founder and Chief Email Marketer of Flourish & Grit [https://www.flourishgrit.com/], joins the show to share B2B email marketing tips. The discussion covers effective content types for B2B email campaigns, how to approach email marketing for niche or highly technical industries, how to address long sales cycles with email, how to humanize email data, and tactics to avoid in B2B campaigns.

Ensuring Your Google Ads Placements Match Your Company’s Values

In this episode, David, Riley, and Jeremy discuss how to manage ad placements for the Google Display Network, and outline ways to ensure your advertisements won’t be displayed on web properties you wouldn’t want your company to be affiliated with.

Future-Proofing Your Website for Search Algorithm Updates

In this episode of The Crux, David and Taylor discuss ways to future-proof your website and mitigate the risk of losing organic traffic and search engine visibility due to algorithm updates.

Adding a Human Element to Your Marketing Campaigns

In episode 19 of The Crux, David and Robbie discuss the importance of personalizing digital marketing campaigns with Nate Langley, Chief Marketing Officer of Applied Fitness Solutions [https://4afsfit.com/]. Nate shares his experience with taking a human-first approach to marketing and tips on how to execute successful personalized campaigns.