The elev8.io Podcast

15. Pre, During, After: A Smarter Framework for Conference ROI in Behavioral Health

Conferences can either become expensive calendar events… or one of the highest-leverage growth opportunities inside your organization. In this episode of The elev8.io Podcast, Gary Garth sits down with Doug Edwards, Senior Vice President at HMP Global, to break down what actually drives conference ROI. Drawing from nearly three decades of experience producing some of the industry’s largest events, Doug shares why conferences should be treated as strategic environments for relationship-building, market intelligence, hiring, partnerships, and long-term growth — not just networking opportunities. Together, Gary and Doug unpack: * Why conference ROI rarely happens immediately * The biggest mistakes teams make before arriving onsite * How to decide who should attend conferences * Why relationships outperform transactions over time * How conferences help operators stay ahead of trends like AI  * What strong post-conference execution actually looks like If you’re attending conferences this year and want to walk in with more clarity, better strategy, and stronger outcomes, this conversation is for you. ⏱️  Key Topics / Timestamps 00:00 – Why conferences fail without preparation 05:15 – How industry conferences have evolved 11:00 – The hidden ROI most teams overlook 18:00 – Choosing the right people to attend 24:30 – Why relationships matter more than transactions 30:00 – AI, psychedelics, and emerging trends 37:40 – Evaluating vendors and technology onsite 43:00 – Post-conference follow-up strategies 49:20 – Final advice for behavioral health leaders 🔗  Follow elev8.io on Social Media * LinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠ [https://www.linkedin.com/company/elev8io/] * Instagram: ⁠https://www.instagram.com/elev8.io/⁠ [https://www.instagram.com/elev8.io/] * YouTube: ⁠https://www.youtube.com/@elev8_io⁠ [https://www.youtube.com/@elev8_io] 👤  Guest Details * Doug Edwards - Senior Vice President — HMP Global * LinkedIn: https://www.linkedin.com/in/doug-edwards-086956b/ [https://www.linkedin.com/in/doug-edwards-086956b/] * Website: http://www.hmpglobal.com [http://www.hmpglobal.com] 📊 Resources & Links * Learn more about elev8.io:⁠ https://elev8.io⁠ [https://elev8.io] * Explore our Patient Acquisition ROI & Census Growth Calculator, exclusively designed for Behavioral Health Organizations 👉⁠ https://growthcalculator.elev8.io [https://growthcalculator.elev8.io] 💡 Have a topic in mind?Suggest it and check out our other podcast episodes → https://elev8.io/podcast [https://elev8.io/podcast/]

14 | The Foundations of Behavioral Health Marketing Attribution With CTM

In today’s #BehavioralHealth landscape, patient acquisition costs continue to rise—often reaching $3,000 to $10,000 per admission, yet many treatment centers still lack clear visibility into what’s actually driving their admissions. The result? Decisions are made on assumptions, not data. In this episode of The elev8.io Podcast, Gary Garth sits down with Bryan McKinstry, Lead of Strategic Partnerships at CTM, to unpack the foundational systems required to bring clarity to marketing performance and admissions outcomes. Drawing from hands-on experience working with behavioral health organizations of all sizes, Bryan breaks down why traditional metrics like call volume and duration fall short, and how facilities can shift toward true attribution by connecting marketing, admissions, and operations into one unified system. Together, they explore the critical role of call tracking, the importance of speed-to-contact, and why the first interaction with a prospective patient is often the highest-leverage moment in the entire journey. This conversation is designed for behavioral health executives, marketing leaders, and admissions teams who want to move beyond vanity metrics and build a data-driven engine for sustainable census growth. Key Topics / Timestamps 00:00 – Why most facilities lack visibility into what drives admissions 03:30 – The biggest blind spots in marketing attribution 05:00 – Why call duration is a misleading metric 08:00 – The disconnect between marketing and admissions teams 12:30 – What separates advanced call tracking systems from basic tools 16:00 – Speed-to-contact and capturing high-intent patient moments 20:00 – Why attribution should be treated as an operational system 23:00 – Common mistakes when implementing call tracking 27:30 – Multi-location vs single-location attribution challenges 30:00 – AI in admissions: enhancement vs replacement Follow elev8.io on Social Media ● LinkedIn: https://www.linkedin.com/company/elev8io/ [https://www.linkedin.com/company/elev8io/] ● Instagram: https://www.instagram.com/elev8.io/ [https://www.instagram.com/elev8.io/] ● YouTube: https://www.youtube.com/@elev8_io [https://www.youtube.com/@elev8_io] Guest Details ● Bryan McKinstry: https://www.linkedin.com/in/bryan-mckinstry-32377453/ [https://www.linkedin.com/in/bryan-mckinstry-32377453/] ● Company: CallTrackingMetrics - CTM ● Website: http://calltrackingmetrics.com/ [http://calltrackingmetrics.com/] ● Email: bryan.mckinstry@calltrackingmetrics.com Resources & Links ● Learn more about ⁠elev8.io⁠ [https://elev8.io/solutions-overview/] ● Explore our Patient Acquisition ROI & Census Growth Calculator exclusively ● designed for Behavioral Health Organizations -> ⁠https://growthcalculator.elev8.io⁠ [https://growthcalculator.elev8.io]  Have a topic in mind?  Suggest it and check out our other podcast episodes -> https://elev8.io/podcast/⁠⁠ [https://elev8.io/podcast/%E2%81%A0%E2%81%A0]

13 | Getting Sober vs. Staying Sober: The Missing Link in Behavioral Health Treatment

Getting someone into treatment is only the first step. What happens after they leave… is where recovery is actually decided. In this episode of The elev8.io Podcast, Gary Garth sits down with Frank Galimidi, CEO of Sunview Wellness, to break down one of the biggest gaps in behavioral health today: the difference between getting sober and actually staying sober. With relapse rates still high within the first 90 days, this conversation challenges how the industry approaches treatment, extended care, and long-term recovery outcomes. Frank shares real-world insights from nearly two decades in addiction treatment, covering: * Why extended care (PHP, IOP, outpatient) is critical for long-term success * How current business models and reimbursement structures influence care decisions * The role of readmissions, referrals, and reputation in behavioral health * Why outcomes—not just admissions—will define the future of the industry If you’re a treatment center owner, operator, or leader in behavioral health, this episode will challenge how you think about recovery, growth, and patient outcomes. ⏱️  Key Topics / Timestamps [00:00] – Why recovery doesn’t end after treatment The gap between getting sober and staying sober. [03:00] – How behavioral health has changed in the last 5–7 years Access to care, payer scrutiny, and the shift toward scalable models. [05:00] – Why extended care is where real recovery happens From detox to real-world reintegration. [08:00] – The business model behind treatment centers Why detox and residential dominate the market. [10:00] – The uncomfortable truth about readmissions How relapse is often built into the system. [16:00] – Trust, trauma, and why time in treatment matters Why real clinical work can’t happen in 30 days. [18:00] – Insurance, reimbursement, and industry scrutiny How past practices shaped today’s payer landscape. [26:00] – Why PHP/IOP struggle as a business model Marketing challenges and lower reimbursement realities. [30:00] – Outcomes vs admissions: what actually drives growth Reputation, referrals, and long-term success. [36:00] – Alumni programs: support vs revenue strategy Where many facilities get it wrong. [40:00] – Advice for treatment center owners & investors What it really takes to succeed in behavioral health today 🔗  Follow elev8.io on Social Media * LinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠ [https://www.linkedin.com/company/elev8io/] * Instagram: ⁠https://www.instagram.com/elev8.io/⁠ [https://www.instagram.com/elev8.io/] * YouTube: ⁠https://www.youtube.com/@elev8_io⁠ [https://www.youtube.com/@elev8_io] 👤  Guest Details * Frank Galimidi * CEO, Sunview Wellness * LinkedIn: https://www.linkedin.com/in/frank-galimidi-casac-cap-cradc-ncacii-icadc-sap-8669054/ [https://www.linkedin.com/in/frank-galimidi-casac-cap-cradc-ncacii-icadc-sap-8669054/] * Website: https://sunviewwellness.com/ [https://sunviewwellness.com/] 📊 Resources & Links * Learn more about elev8.io: https://elev8.io [https://elev8.io] * Patient Acquisition ROI & Census Growth Calculator: 👉 https://growthcalculator.elev8.io [https://growthcalculator.elev8.io] 💡 Have a topic in mind? Suggest it and explore more episodes: 👉 https://elev8.io/podcast/ [https://elev8.io/podcast/]

12 | Automation, Attribution & AI: The Tech-Driven Path to Growth in Behavioral Health

Automation, attribution, and artificial intelligence are quickly transforming how behavioral health organizations approach marketing, admissions, and patient acquisition. In this episode of The elev8.io Podcast, Gary Garth joins a panel discussion recorded live at the Recovery.com Marketing Summit alongside Steve Donai (Growth Sherpa) and Keegan Warrington (RxMedia). Together, they explore how treatment centers can leverage technology to create scalable growth systems. The conversation highlights the importance of implementing the right technology foundations—such as CRM systems, call tracking, and attribution dashboards—before investing in advanced automation or AI tools. The panel also discusses how automation can improve admissions workflows, why data attribution is critical for optimizing marketing spend, and where artificial intelligence is already creating value in behavioral health marketing. For treatment center leaders looking to modernize their growth strategy, this episode provides a practical roadmap for using automation, attribution, and AI to drive sustainable census growth. 🚀 Key Topics / Timestamps 03:00 – The Foundational Tech Stack Every Treatment Center Needs 07:00 – Attribution, Dashboards & Marketing KPIs 12:00 – Using Data to Improve Marketing Decisions 18:00 – Aligning Leadership, Marketing & Admissions Around Data 22:00 – Automation Strategies for Admissions Follow-Up 30:00 – Using Reviews & Reputation to Improve Conversion 35:00 – The Role of AI in Behavioral Health Marketing 38:00 – Why AI Should Support—not Replace—Human Admissions Team 👇  Follow elev8.io on Social Media * LinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠ [https://www.linkedin.com/company/elev8io/] * Instagram: ⁠https://www.instagram.com/elev8.io/⁠ [https://www.instagram.com/elev8.io/] * YouTube: ⁠https://www.youtube.com/@elev8_io⁠ [https://www.youtube.com/@elev8_io] 🚀 Guest Details * Keegan WarringtonFounder – RxMediahttps://www.linkedin.com/in/keeganwarrington/ [https://www.linkedin.com/in/keeganwarrington/] * Steve DonaiFounder / CEO – Growth Sherpahttps://www.linkedin.com/in/steve-donai-ms/ [https://www.linkedin.com/in/steve-donai-ms/] 👇 Resources & Links Learn more about elev8.io https://elev8.io/solutions-overview/ [https://elev8.io/solutions-overview/] Explore the Patient Acquisition ROI & Census Growth Calculator https://growthcalculator.elev8.io [https://growthcalculator.elev8.io] Explore other podcast episodes https://elev8.io/podcast [https://elev8.io/podcast] Have a topic in mind?  Suggest it and check out our other podcast episodes -> https://elev8.io/podcast/⁠⁠ [https://elev8.io/podcast/%E2%81%A0%E2%81%A0]

11 | Reverse Content Marketing: 4 Steps To Growing Your Census

Most treatment centers are creating content in the wrong order — and it’s costing them admissions.In this episode of The elev8.io Podcast, Gary Garth sits down with Clint Mally, VP of Content at Recovery.com, to unpack Reverse Content Marketing — a 4-step framework that starts at the bottom of the funnel with admissions alignment, conversion tracking, and trust-building… and only then expands toward visibility and scale.Clint explains why your call flow, VOB form, thank-you page, and location pages are far more important than random blog posts or social media content — and how small conversion improvements can dramatically lower your Cost-Per-Admit.If you’re a Behavioral Health executive looking to stabilize census, improve lead quality, and grow predictably, this episode gives you practical steps you can implement immediately.🚀 Key Topics / Timestamps02:23 – Why Most Content Strategies Fail: The problem with starting at the top of the funnel.05:30 – Admissions First: The 3-Point Lead Scoring Framework: Payment eligibility, clinical fit, and demographic fit.12:00 – Fixing Your VOB & Thank You Page: Why simplicity, speed, and expectation-setting increase conversions.18:30 – The Trust Equation: Empathy + Authority: How to build credibility on your location pages.25:00 – Pathos, Ethos & Logos in Behavioral Health Marketing: Emotional proof, credentials, and data-driven persuasion.32:00 – The 7-Question Alumni Testimonial Framework: How to create powerful, authentic recovery stories.41:00 – When to Ask for Reviews vs. Testimonial Videos: Discharge vs. 1-year recovery strategy.48:00 – The 16-Point Location Page Checklist: What every high-converting page must include.55:00 – Market Expansion Strategy: How to evaluate demographic fit + search demand before opening a new facility.👇 Make sure to subscribe:LinkedIn: ⁠https://www.linkedin.com/company/elev8io/⁠Instagram: ⁠https://www.instagram.com/elev8.io/⁠YouTube: ⁠https://www.youtube.com/@elev8_io🎧 Podcast Platforms:Spotify:⁠https://open.spotify.com/show/07DofmdcmrCimcnyOzS1nJ?si=368b453bcb044540Apple Podcast: ⁠https://podcasts.apple.com/us/podcast/the-elev8-io-podcast/id1831101794YouTube Podcast: ⁠https://youtube.com/playlist?list=PL0vCBysUd2YD2tolPrXVbWH3Cm17Llc4K&si=gT_LH00MnLCOGMkK🚀 Guest DetailsClint Mally - VP of Content, Recovery.comEmail: clint@recovery.comLinkedIn: https://www.linkedin.com/in/clintmally/Website: https://recovery.com🎁 Exclusive Offer for Listeners:Clint is offering FREE professional alumni testimonial filming and editing for podcast listeners (even if you are not currently advertising with Recovery.com). Simply email him and mention this episode.🚀 Explore our Patient Acquisition ROI & Census Growth Calculator exclusively designed for Behavioral Health Organizations: ⁠https://growthcalculator.elev8.io⁠Have a topic in mind? Suggest it and check out our other podcast episodes https://elev8.io/podcast/⁠⁠