The GrowthPro Edge

Leading the Next Generation | The GrowthPro Edge

Watch on YouTube [https://www.youtube.com/playlist?list=PLhoXR5UooscWgniQfP9hpRLAkehyobe8T] What do young leaders actually want from work, and are you giving it to them? In this episode of The GrowthPro Edge, Denise Killian sits down with leadership development expert Genevieve Sullivan of The GrowthPro Group for an honest conversation about what motivates today's emerging workforce, how leadership expectations are shifting, and what companies can do right now to better retain and develop young talent. This episode is a good reminder that leading a new generation isn't about cracking a generational code. It's about showing up for the individual in front of you — and remembering that someone had to teach you too. In this episode, we talk about: * Why the "Gen Z is lazy" narrative misses what's really going on * The "cliff dip" and what new grads are experiencing when they walk in the door * How belonging, recognition, and growth are the real drivers of engagement * The difference between managing someone and mentoring them * How to build retention by focusing on the individual, not the generation label * Why your first job as a new hire is really just to learn how to have a job Find your next edge at TheGrowthProGroup.com.

What Gen Z Really Wants at Work | The GrowthPro Edge

Watch on YouTube [https://www.youtube.com/playlist?list=PLhoXR5UooscWgniQfP9hpRLAkehyobe8T] Is Gen Z really lazy, or are we missing the point? In this episode of The GrowthPro Edge, Denise Killian sits down with Amber Lambert of Betson and her daughter Rila for an honest conversation about generational needs in the workplace. From recognition and flexibility to growth opportunities and brand reputation, this discussion breaks down what younger team members are really looking for and why it matters for operators, managers, and leaders. This episode is a good reminder that many workplace needs are not actually generational. People want to be respected, recognized, developed, and given a reason to care. In this episode, we talk about: • Why the "Gen Z is lazy" label misses the bigger picture • How recognition can motivate younger employees to stay engaged • Why flexibility matters when hiring students and young team members • The importance of giving employees a clear growth path • How your brand, reviews, photos, and guest experience influence where people spend money • Why leaders need to stop discounting younger employees and start developing them Find your next edge at TheGrowthProGroup.com. Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

Taking Over the Family Business | The GrowthPro Edge

🎥 Watch on YouTube: What's it really like taking over a family business? In this episode of The GrowthPro Edge, Denise Killian sits down with Luke Adams to talk about the realities of stepping into leadership inside a multi-generational company. From earning respect and navigating expectations to creating your own leadership style, Luke shares the challenges and opportunities that come with carrying on a family legacy while still pushing the business forward. This conversation dives into leadership, growth, succession, and the lessons learned along the way. 🎯 In this episode: • The pressure of stepping into a family business • Why gaining outside experience matters • How to balance tradition with innovation • The realities of leadership when family is involved • Building your own identity inside an established company Find your next edge at The GrowthPro Group [https://thegrowthprogroup.com?utm_source=chatgpt.com] Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

The Membership Myth | The GrowthPro Edge

Watch the full episode on YouTube [https://www.youtube.com/playlist?list=PLhoXR5UooscWgniQfP9hpRLAkehyobe8T]: Are memberships quietly hurting your business instead of helping it? In this episode of The GrowthPro Edge, Denise Killian sits down with Lasertron founder Jim Kessler to talk about why memberships often fail to increase revenue—and what actually drives guests to come back. Drawing from decades of real-world testing, Jim shares what many operators get wrong about frequency, loyalty, discounts, and customer behavior. In this episode, you'll hear: • Why memberships may attract your best customers but lower what they spend • Why repeat visits are driven by experience, not discounts • How social gaming and human connection can compete with in-home entertainment • Why becoming the "must-visit" place matters more than selling another offer Find your next edge at TheGrowthProGroup.com. Connect with Us: Visit our website: thegrowthprogroup.com [https://thegrowthprogroup.com]. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

Fractional CMO: The Smarter Way to Grow Your FEC | The GrowthPro Edge

Watch on YouTube [https://www.youtube.com/playlist?list=PLhoXR5UooscWgniQfP9hpRLAkehyobe8T]: What if you could have top-level marketing leadership—without the full-time cost? In this episode of The GrowthPro Edge, we break down the real role of a Fractional CMO and why more Family Entertainment Centers are turning to this model to drive smarter growth. If your marketing feels inconsistent, reactive, or disconnected from sales… this is the conversation you need to hear. We're talking about: * What a Fractional CMO actually does (and what they don't) * The biggest marketing gaps FECs don't realize they have * How to align marketing, sales, and operations for real results * Why strategy—not just more posts or ads—is the missing piece Stop guessing. Start leading your marketing with intention. Find your next edge at GrowthProGroup.com Show Notes Episode Overview: Marketing isn't just social media posts and promotions—it's the engine that drives revenue. But most FECs don't have the structure, strategy, or leadership to make it work consistently. That's where a Fractional CMO comes in. This episode breaks down how this role helps operators move from scattered efforts to a clear, focused growth plan. Key Takeaways: 1. Marketing Without Strategy Is Just Activity Posting more won't fix a broken system. Without direction, you're just staying busy—not growing. 2. Most FECs Are Missing Leadership, Not Effort Teams are working hard, but without someone steering the ship, results stay inconsistent. 3. Alignment Changes Everything When marketing, sales, and operations work together, revenue becomes predictable—not random. 4. Fractional Doesn't Mean Part-Time Thinking You're getting executive-level strategy—just without the full-time overhead. Who This Is For: * FEC Owners * General Managers * Marketing Teams feeling stuck or reactive * Operators ready to scale smarter, not harder Connect with Us: * Visit our website: thegrowthprogroup.com [https://thegrowthprogroup.com/]. * Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. * Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com